Superfast Business The Future of Digital Business 2014


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Superfast Business - offers fully funded support to help ambitious businesses in the South West with a focus on rural areas identify, maximise and profit from the opportunities that superfast broadband and new technologies present. They have a team of expert advisers, a programme of events on hot topics offering inspirational insights and practical solutions and access to IT specialists and knowledge.

The service is aimed at businesses who have heard superfast broadband is coming to their area or are already experiencing good connection speeds and fulfill ERDF eligibility criteria.

Register on their website today to see if your business is able to access the full support package and keep up to date with the latest technologies and information.

t: 0845 603 8593

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Superfast Business The Future of Digital Business 2014

  1. 1. Serco Internal The future is now Technology trends for business Kate Doodson Cosmic @cosmickated
  2. 2. Serco Internal What is superfast business? • Superfast Business is a European Funded programme of fully funded business support for SMEs • Delivered by Peninsula Enterprise, working with the Local Authorities & Connecting Devon & Somerset broadband rollout project
  3. 3. Serco Internal • Business advice and specialist support to help growth businesses maximise the opportunities of Superfast Broadband and associated technologies. • Businesses can get support to: – Developing an ICT strategy – Developing your ICT network/ infrastructure – Engaging new and existing customers – Collaboration – Client Relationship Management Systems – Flexible working – Moving your business to the Cloud – Business Continuity • Eligibility criteria apply to businesses accessing the service Superfast Business Support
  4. 4. Serco Internal The Connectivity Revolution
  5. 5. Support Available – 12 hours of support
  6. 6. Serco Internal 1. Register on our website (which incorporates the Knowledge Hub). to unlock access to a range of resources and materials 2. Check your eligibility 3. Let us know what areas of ICT and technology you might be interested in 4. Talk to our Client Relationship Co-ordinator to check your eligibility and arrange an appointment with one of our dedicated Business Advisers Next Steps Developing an ICT strategy Developing your ICT network/ infrastructure Engaging new and existing customers Collaboration Client Relationship Management Systems Flexible working Moving your business to the Cloud Business Continuity
  7. 7. Serco Internal NwKQQ
  8. 8. Serco Internal • • twitter @superfastbiz • Facebook • join our LinkedIn group 'Superfast Business SW' • • 0845 603 8593 Stay up to date
  9. 9. Serco Internal The future is now Technology trends for business Kate Doodson Cosmic @cosmickated
  10. 10. Serco Internal
  11. 11. Serco Internal
  12. 12. Serco Internal Business is Changing UK ?
  13. 13. Serco Internal So where are the big changes?
  14. 14. Serco Internal Trend #1: Mobile
  15. 15. Serco Internal 4th age of technology 1. Productivity - Office 2. Network - connection 3. Digital – 2.0 connection through web 4. Post PC – tablet and mobile
  16. 16. Serco Internal Gaining the mobile customer
  17. 17. Serco Internal Mobile buying power • Loyalty cards • Discount codes • Credit and debit • Google wallet • Near field Communication Phones will be our wallets
  18. 18. Serco Internal Mobile sales And we can receive payments from cards…. 2.75% per swipe for Visa, American Express, MasterCard and Discover. No contracts, monthly fees or merchant accounts. Funds are deposited into bank account the next day.
  19. 19. Serco Internal
  20. 20. Serco Internal Mobile marketing • We can check in… • Facebook – Check-in to your business – Appears in friend’s feeds • And advertise alongside check- in – Voucher discounts and deals • Foursquare – Check-in – Vouchers and deals
  21. 21. Serco Internal • Use your camera as a browser….
  22. 22. Serco Internal Engaging customers through Augmented Reality: L’Occitane, beauty manufacturer have embraced Augmented reality, using it within their printed brochures and in store for additional experiences and instant purchase
  23. 23. Serco Internal Retaining customers through Augmented Reality: Mitsubushi have used AR to create support for installers replacing and repairing air conditioning units
  24. 24. Serco Internal Aurasma Create your own…and … tap-to-buy
  25. 25. Serco Internal tech teaser Wearable tech- smart watches Archos Samsung Galaxy Gear Martian Pebble
  26. 26. Serco Internal Wearable tech- Google Glass
  27. 27. Serco Internal HUD
  28. 28. Serco Internal Trend #2: Clouds for Everyone Cloud computing: storing and accessing data and programs over the Internet instead of your computer's hard drive
  29. 29. Serco Internal The Cloud provides ‘on demand’ Stores your content in the cloud and wirelessly pushes all of it to your other devices that you are logged into…… Current estimate.. by the end of 2014 more than 75% of UK businesses will be using cloud services.
  30. 30. Serco Internal • Changing staff behaviour • Anytime anywhere access to – Files – Email – Staff communications – Customer communications Cloud
  31. 31. Serco Internal Cloud deployment models – Public, private, hybrid
  32. 32. Serco Internal • Replace capital costs with revenue costs • Flexible – scale up and down easily • Can reduce computer power and need to replace PCs • Access from any place any device • Need computer and connection • Good broadband/3G/4G • Highly secure Key features
  33. 33. Serco Internal Pick and mix approach….. podio
  34. 34. Serco Internal Starts at £3.30 a month
  35. 35. Serco Internal
  36. 36. Serco Internal Starts at £6.50 NEED NEW BRANDING
  37. 37. Serco Internal Office 365
  38. 38. Serco Internal
  39. 39. Serco Internal • Independently verified • Microsoft Office 365 is compliant with ISO 27001, EU Model clauses, HIPAA BAA, and FISMA, and it is verified by third-party auditors. Learn more. • Built-in security • Office 365 offers robust built-in security features for all customers and optional controls that enable customers to customize their security preferences. Learn more. • Service continuity • Office 365 provides a guaranteed 99.9% uptime, financially backed SLA. Learn more. Security
  40. 40. Serco Internal Trend #3: We’ll be even more social
  41. 41. Serco Internal Average age of Facebook user in UK? Average age of Twitter user UK? % of pensionable age UK residents on Facebook
  42. 42. Serco Internal Did you know? Twitter’s fastest-growing age group? 79% increase since 2012 Facebook’s fastest-growing age group? 51% increase since 2012
  43. 43. Serco Internal Visual is key in 2014
  44. 44. Serco Internal Video first? • Gets to people on an emotional level… • Video – for sales and marketing • Product descriptions, visualisations • Expert analysis, talks • Case studies, testimonials Becoming significant in Search Results Pre sales – research Post sales - support
  45. 45. Serco Internal Customer support Creating video content for customer retention: Sony Xperia have created a YouTube channel of all their support and advice guides.
  46. 46. Serco Internal
  47. 47. Serco Internal
  48. 48. Serco Internal • Destination specific boards – Things to do in… – Kids days out in…. – Luxury days out in…. – Girls breaks in …..
  49. 49. Serco Internal Manage for success
  50. 50. Serco Internal How much Klout do you have?
  51. 51. Serco Internal
  52. 52. Serco Internal Listen Google Alerts Twitter Google Reader Broadcast, share & converse Twitter Facebook LinkedIn Pinterest Newsletter Content creation You Tube Blog Flickr iTunes/podcasts Community building Forum Facebook Groups LinkedIn Groups Virtual worlds Social media engagement ladder Less time More time
  53. 53. Serco Internal Trend #4: Information is getting bigger
  54. 54. Serco Internal The internet of things….. – Moving from an internet of information, images & people to an internet of things – Intelligent systems connected through the internet – Embedded sensors monitoring and talking to us – Machine to machine communication– traffic jam? GPS will automatically change route
  55. 55. Serco Internal ‘Internet of things’ • Creating even more data • Ordinary things get connected to the internet
  56. 56. Serco Internal Google buys nest Investment in core gadget is ending – new investment wearables and IoT The conscious home….
  57. 57. Serco Internal
  58. 58. Serco Internal • Information is big - Big Data. • More things on the internet than people • How can we make the most of this? Collate info & use this to predict future client behaviour? Big Data
  59. 59. Serco Internal • We are creating 2.5 billion GB of data every day • In the last 2 years we have created 90% of the data on the planet
  60. 60. Serco Internal Small businesses? Social analysis + web analytics + CRM data + email data+ support queries = Big data Customer’s behaviours, recruitment, product testing, market testing, product lifecycles, product usage Open Data from Governments and public services may open new customer insights, new services, new products
  61. 61. Serco Internal
  62. 62. Serco Internal Predictive Analytics • Why is data now so important? • Because it can predict behaviours • Tesco– can predict the exact day customers will return and the amount they will spend within £10 for around 20% of their customers • issues100m personalised coupons at checkout. PA has increased redemption rates x 4 times. • Mobile phone company – have successfully predicted mobile subscribers that are 10x more likely than average to cancel • HP – PA models generate ‘flight risk’ score for all employees. Estimates $300m savings
  63. 63. Serco Internal • Disney MagicBand - better guest experience with much less waiting. “touch to pay” for food and merchandise and share plans with family and friends in a travel group and pre-order food, served as they walk into a restaurant. • Disney captures a comprehensive digital record (or storybook) of its customers’ activities.
  64. 64. Serco Internal LA Police Review 13 million past crimes to predict current behavior
  65. 65. Serco Internal • Mobile • Cloud • Social • Big data Discussion
  66. 66. Serco Internal 0845 094 6108 @cosmickated Further information