• Business advice and specialist support to help growth businesses maximise
the opportunities of Superfast Broadband and associated technologies.
• Benefits for businesses can include:
Competitive advantage through take-up and exploitation of SFBB
Improve access to new markets and business opportunities
Increase competitive advantage for businesses in rural locations
More flexible and environmentally friendly working practices
Increased opportunity for innovation
Efficiency and timesaving
• Eligibility criteria apply to businesses accessing the service
Superfast Business Support
The Connectivity “Revolution”
1. Register on our website (which incorporates the Knowledge
Hub). www.superfastbusiness.co.uk to unlock access to a range of
resources and materials
2. Check your eligibility
3. Let us know what areas of ICT and technology you might be interested
4. Talk to our Client Relationship Co-ordinator to check your eligibility and
arrange an appointment with one of our dedicated Business Advisers
Next Steps for businesses
Developing an ICT strategy Developing your ICT network/ infrastructure
Engaging new and existing customers Collaboration
Client Relationship Management Systems Flexible working
Moving your business to the Cloud Business Continuity
• twitter @superfastbiz
• Facebook www.facebook.com/superfastbiz
• join our LinkedIn group 'Superfast Business SW'
• 0845 603 8593
Stay up to date
Leaders in business are primarily focused on –
• Continuous Learning (their own and others, but also the
• Communication – we all need to be experts
• People – supporting, motivating, inspiring
• Improvement – continually striving to improve quality
• Innovation – the next big thing
BUT what about digital technology – how many people
would say that they are digital leaders ?
The World has Changed
• Instantaneous response
The World is Changing ….
• Gen X
• Gen Y
• Gen Z
• Baby Boomers
• Digital Natives
% of sales online
6% of UK Sales
33% of UK Sales
£2 billion – digital
Is this your business?
Time wasting, a distraction?
Does it offer effective promotion, engagement and „advertising‟?
UK is in many cases ahead of game on this -
Real resistance among CEOs
Questions for leaders
• How can you lead your business in the digital world?
• How can you be strategic around digital?
• How can you stand out as leader ?
• How can your organisation gain advantage?
Gaining the digital advantage
• Digital transformation is causing a tectonic shift in
how companies are structured and led, and how
they perform and compete.
• The data is clear: digitisation is increasing the pace
of change throughout the economy, even in sleepy
• The coming years will witness digitally-driven changes
in the business world that make everything that’s
happened so far look like a prelude.
What is digital reputation?
• What appears when you type in a keyword search….
– First Name Surname (if unique)
– First name Surname, Location
– First name, surname, Business
– Business name
• Reputation =
– First page of Google results + Reviews +
real time social media
Your SERP ‘real estate’
• What’s there?
• Any confusion with people of the same name?
• Any personal/professional crossover (winning a fishing
competition, planning notice?)
• Any bad news stories?
• Any bad reviews?
What should you be monitoring?
– First name Surname (if unique)
– First name Surname, Location
– First name, Surname, Business
– Business name
– Business name, location
– Directors names
– Revenue generating staff
– Anything else? Your competitors?
Create a spreadsheet
Manage your real estate
• Develop more content
– Include more web pages about you
– Upload more photos, title your name
– Blog about you and your business
– Include history of the business
– More information about you
– Press releases (in text format)
• Get listed in directories
Audit your Social Media
• Remember Social Media ranks highly
Set up and fully populate (in your name and business name)
• LinkedIn profile (and business)
• Twitter profile – Bio is really important
• Facebook Page – any old pages? Delete or claim
• Tag yourself in Flickr
Flickr photo tag
Start to dominate your real estate
the Digital Thought Leader
Learn using Blogs
• “Blogs are great for learning from others,
reflection, story sharing, facilitating
connections among people, philosophising,
and much more”
• “Writing a blog is a learning activity, of
course, but reading the best blogs that are
available is one of my most productive
• 1. Odesk – Employers post their job requirement and members apply for
the job. It’s just like your typical matchmaking service without the mixed
signals and the requirement for dinner and flowers.
• 2. Pickydomains – It’s not easy to think of a domain name that embodies
your business to a T in 8 characters or less. Business owners post their
requirements and contributors get to create a name for that business. It’s a
name game, except you don’t sing “bananapana”. You can if you
wanted to, though.
• 3. CloudCrowd – Members also apply for projects but with a referral
program that makes it twice more fun. Here you can make more money
when your referral completes a task. Sounds like something people do out
on the streets, right? Only, this is done in the comfort of your home.
• 4. Poptent – Use this for advertising requirements. This is where you will find
the next James Cameron. Ok, maybe not. But, you will find a lot of talent
• 5. Amazon Mechanical Turk – It is here because the list is not complete
without it. Emblazoned on the banner are the words “Mechanical Turk is a
marketplace for work”. There you go! Many have been said about this site,
both positive and negative. You be the judge.
River Cottage Crisis
Serious Fire – 7th February 2012
Badly affected HQ buildings
River Cottage Crisis
– Phone lines on-site were down – no
• Immediate Tweets to share info (and reassure)
• Twitter became the communication channel on
which to develop key messages, share updates
and inform audiences
• Commitment to regular updates – follow-up
Example – Crisis Management
• River Cottage
– Communications and PR
– Business Continuity
– Community support
Responding to negative feedback
• What to do with online criticism
• Acknowledge – thank them, apologise
• Investigate – have all the facts and policies to hand
• Respond – address specific points include the investigation,
include any action points
• Write it all up in Word first
• Keep your tone even and professional
• Respect their right to complain
• Don’t attack the person
• Only respond to the issues – not the sub-plots
• Have your crisis plan ready
Top Ten Tips for Leaders
1. Listen to peers, staff, competitors
2. Learn – use blogs, YouTube and LinkedIn to learn
3. Blog to engage colleagues – share the vision
4. Audit your reputation regularly
5. Choose your expert areas and dominate using Blogging
6. Tweetdeck or Hootsuite – manage content, filter
7. Authenticity is key – ensure it comes from you
8. Keep up-to-date – don’t fizzle out
9. Create a crisis plan ready for the crisis, respond quickly
10. Benchmark yourself against your peers