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Social media marketing for small businesses
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Social media marketing for small businesses



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  • 1. Social Media Marketing for Small Businesses Cristina Piera | Nikhil Paul
  • 2. Introduction“Social media marketing refers to the process of gaining traffic or attention through social media sites.” Over 9M small business use social media 74% of consumers rely on social networks to guide purchase decisions
  • 3. Disadvantage Advantages s• Contact thousands of • Negative viral publicity – Can’t control what people people say• Brand awareness • Requires constant updates• Increase traffic website. and monitoring • Ads have negative effect• Generate leads and – Not a place for a hard sell social communities • Requires knowledgeable• Listen to customers individuals • Limited resources of small• Cheap businesses
  • 4. Good Example - Southport Dental • Engage and educate customers
  • 5. Good Example – Timbuk2 Bags Bag Customization Business
  • 6. Good Example – Timbuk2 Bags• Engaged in conversation (surveys, questions)• Monitored conversations (Twitter, Facebook, Tumblr)• Discovered: Would-be customers were put off by wide variety of choices and feelings of design inadequacy• Updated Tumbler to show all bags ever created – Bag of the week on Facebook• Saved $20,000 on customer research programme
  • 7. Bad Example – Habitat
  • 8. Bad Example – Habitat
  • 9. Bad Example – Need-A-Cake Pastry Business
  • 10. Bad Example – Need-A-Cake• Used Groupon campaign to advertise company and increase traffic• Hard Sell• Quick Fix Solution• High discounts (75% off)• Loss of £2.50 per order plus £12,500 extra in costs for staff and distribution• Wiped out profits of 2011
  • 11. Dos Donts• Plan • Hard sell• Show who you are • Look for a quick fix• Get badly needed • Don’t be everywhere feedback • Post obvious ads• Be selective and focused • Spam• Create amazing incentives• Capitalize on and boost your word of mouth marketing
  • 12. Discussion QuestionsDo you think negative feedback from SSM can be of benefit to small businesses?Because of the limited resources of small business,what forms of social media, out of the 200+, do youbelieve is the most effective for small businesses?