Your SlideShare is downloading. ×
Questionnaire
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Questionnaire

5,542
views

Published on


0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
5,542
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
148
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Questionnaire The researcher is conducting a survey concerning Retail & Services Marketing of UNIQLO in Hong Kong. To enable the researcher to make the necessary conclusions and recommendations for this study, it would be very much appreciated if you answer all the items in the questionnaire. Information given will be treated in strictest confidence. Thank you, Cambie Lau 1 What is your age? below 8 8-15 15-21 21-27 27-35 35-50 >50 2 Your sex? Male Female 3 What is your first consideration when purchasing clothes? Taste Colour and design Fashion Brand popularity Value for money Good Quality Good service 4 Where will you make shopping for clothing products? Internet Department stores Flagship stores Stores in high streets/shopping mall All of the above Others please specify: þÿ 5 What do you go shopping for? Clothes Shoes & Bags
  • 2. Accessories All of the above Others please specify: þÿ 6 Have you ever heard of Uniqlo? Yes No If your answer is 'No', please jump to question 13. If your answer is 'Yes ', please jump to question 7. 7 How can you aware of Uniqlo? Newspaper TV advertisment Magazine Website searcher E-mail Friends' advice Offer/discount provided All of the above Others please specify: þÿ 1 2 3 4 5 How many marks do you rate of Uniqlo's products in terms of 8 value for money? (5 is the highest and 1 is the lowest) How many marks do you rate of Uniqlo's products in terms of 9 causality ? (5 is the highest and 1 is the lowest) How many marks do you rate of Uniqlo's products in terms of 10 quality ? (5 is the highest and 1 is the lowest) How many marks do you rate of Uniqlo's products in terms of 11 catching up with fashion ? (5 is the highest and 1 is the lowest) How many marks do you rate of Uniqlo's products in terms of 12 Colour and design ? (5 is the highest and 1 is the lowest) 13 If not, if Uniqlo is a brand which emphasize on budgeted, dynamic, casual clothes, will you be interested in purchasing it? Yes 14 If you know nothing about Uniqlo and its products, then what will you expect from a new brand? value of money from products Good quality of products
  • 3. Trendy of products Others please specify: þÿ 15 Have you ever heard of H&M? Yes No If your answer is 'Yes ', please jump to question 16. If your answer is 'No', please jump to question 22. 16 How can you aware of H&M? Newspaper TV advertisment Magazine Website searcher E-mail Friends' advice Offer/discount provided All of the above Others please specify: þÿ 1 2 3 4 5 How many marks do you rate of H&M's products in terms of 17 value for money ? (5 is the highest and 1 is the lowest) How many marks do you rate of H&M's products in term of 18 causality? How many marks do you rate of H&M's products in terms of 19 quality? (5 is the highest and 1 is the lowest) How many marks do you rate of H&M's products in terms of 20 Colour and design? (5 is the highest and 1 is the lowest) How many marks do you rate of H&M's products in terms of 21 catching up with fashion? (5 is the highest and 1 is the lowest) 22 Have you ever heard of Zara? Yes No If your answer is 'Yes ', please jump to question 23. If your answer is 'No', please jump to question 29. 23 How can you aware of Zara? Newspaper TV advertisment
  • 4. Magazine Website searcher E-mail Friends' advice Offer/discount provided All of the above Others please specify: þÿ 1 2 3 4 5 How many marks do you rate of Zara's products in terms of value 24 for money? (5 is the highest and 1 is the lowest) How many marks do you rate of Zara's products in term of 25 causality? How many marks do you rate of Zara's products in terms of 26 quality? (5 is the highest and 1 is the lowest) How many marks do you rate of Zara's products in terms of 27 catching up with fashion? (5 is the highest and 1 is the lowest) How many marks do you rate of Zara's products in terms of 28 Colour and design? (5 is the highest and 1 is the lowest) 29 What will be the factors when you notice for a new brand? (can choose more than 1 answer) Advertisement from magazine/newspaper Advertisement or advise from famous people, e.g. Artists TV advertisement Big offer/discount of products Pop-up advertisement in internet Junk Mail All of the above Others please specify: þÿ 30 How do you rate the store assess ability of Uniqlo? (5 is the highest and 1 is the lowest) 1 2 3 4 5 31 How do you rate the store assess ability of H&M ? (5 is the highest and 1 is the lowest) 1 2 3 4 5 32 How do you rate the store assess ability of Zara ? (5 is the highest and 1 is the lowest) 1 2 3 4 5
  • 5. 33 Where will you do shopping for Uniqlo products? (can choose more than 1 answer) Internet Stores in high streets/shopping mall Flagship stores None All of the above please specify: þÿ 34 Where will you do shopping for H&M products? (can choose more than 1 answer) Internet Flagship stores Stores in high streets/shopping mall None All of the above Others please specify: þÿ 35 Where will you do shopping for Zara products? (can choose more than 1 answer) Internet Flagship stores Stores in high streets/shopping mall None All of the above Others please specify: þÿ