0
A positive disconnect between<br />Data and Reports<br />Kirstján Már Hauksson|  FEBRUARY 2011<br />
 Security <br />Kirstján Már Hauksson|  FEBRUARY 2011<br />
Security Issues<br />This is a HOSTED solution<br />This is a Enterprise level SaaS solution<br />Software as a Service / ...
 Reports<br />Kirstján Már Hauksson|  FEBRUARY 2011<br />
YWA versus Google<br />CMS Watch found that Yahoo!’s Web Analytics software is better than Google’s in some important key ...
YWA Key Points<br />Executive Analytics Dashboards<br />View key performance metrics within customizable executive dashboa...
Dashboards<br />
Visits<br />
Pages<br />
Search Phrases<br />
Funnels<br />
Navigation Paths<br />
Geography<br />
Campaigns<br />
Psychographics<br />
Demographics<br />
Drill Down Demographics<br />
Yadayadayada…<br />
 Data<br />Kristján Már Hauksson |  FEBRUARY 2011<br />
Real-time and raw DATA<br />
DOWN to the grain<br />
Really!!<br />
Extended DATA Collection<br />
DATA founded Dashboards<br />
DATA based Filters<br />
25 - 34<br />
35 - 54<br />
DATA based Segments<br />
Custom Reports on all DATA points<br />
The Impact<br />
DATA Alerts<br />
http://l.yimg.com/a/i/us/ayc/flash/ywa-dennis-5-min-75p.swf<br />
Yummy! :-)<br />Kristjan Mar Hauksson, Director IM!   |  kmh@nordicemarketing.com<br />@optimizeyourweb<br />
Web Analytics <br />Using Insights to Sell More<br />Kirstján Már Hauksson|  FEBRUARY 2011<br />
Using a<br />Revenue Participation<br />metric for content optimization insight<br />Kristján Már Hauksson|  FEBRUARY 2011...
Standard TOP Content Report<br />
Customizing TOP Content Report<br />DENNIS R. MORTENSEN  |  SEP 2010<br />
Expanded TOP Content Report<br />
Expanded TOP Content Report + Visualization Insight<br />
Expanded TOP Content Report + Visualization/Sorting Insight<br />“ABOUT US”<br />Touched 23% of revenue in < 1% of visits<...
“About Us” missing from your traditional funnel optimization<br />
ALERTS<br />Using <br />for Search Phrase opportunity insight<br />Kristján Már Hauksson|  FEBRUARY 2011<br />
Standard TOP Search Phrase Report<br />
Customizing TOP Search Phrase Report<br />DENNIS R. MORTENSEN  |  SEP 2010<br />
Expanded TOP Search Phrase Report<br />
Filtered  TOP Search Phrase Report<br />
TOP Search Phrase Report ALERT<br />DENNIS R. MORTENSEN  |  SEP 2010<br />
Email ALERT<br />
Bingo!<br />Kristjan Mar Hauksson, Director IM!   |  kmh@nordicemarketing.com<br />@optimizeyourweb<br />BIG Thanks! to De...
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Kristjan Mar Hauksson - Yahoo! Web Analytics - Super-Search

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Super-Search 28.02.11 - Fordrag holdt av Kristjan Mar Hauksson.

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  • Executive Analytics DashboardsView key performance metrics within customizable executive dashboards.Customize your dashboard with the KPIs, time periods, benchmarks, goals and charts that you want to track to monitor your web business. Easily create or edit your dashboard widgets and simply drag them where you want them.Each widget represents an underlying custom report. Just click most widgets to drill down into the report for more detail.Each user can create multiple personalized dashboards per website; each dashboard can be used for different needs.To setup a new dashboard quickly, simply copy any existing dashboard and edit it to meet your new needs.
  • Advanced Data Visualization with NotesView reporting data with new visualization options. Add notes to the chart and export annotated charts as PDF files.For many reports there are now advanced graphing options which allow you to add multiple metrics to a chart and select from different visual options to create advanced graphs that tell a more robust story.Many analysts with multiple stakeholders can save hours of reporting time by simply adding notes directly to a chart and exporting or emailing the annotated report as a formatted PDF file.
  • Pre-Configured Conversion Funnels and Ad Hoc ScenariosIn addition to viewing pre-defined conversion funnels, create new sales funnels on-the-fly and apply them to historical data.Track up to 15 steps in your pre-defined conversion funnels, or use “ad hoc” click path scenarios to view new funnels on-the-fly. Easily set up an ad hoc funnel using the page name, URL or Action, and apply that funnel to any time period in the past to immediately see major visitor drop-off points.You can track up to 50 different on-site Actions.
  • Visitor Click Path AnalysisAnalyze visitor click paths to track popular paths and identify common drop-off points.Track visitor clickpaths through multi-step conversion processes and troubleshoot popular paths to increase task completions. Drill down on branches of the tree structure to follow all the paths from or to that page.The Path Analysis report can be exported as a diagram to PDF or as data to Excel.The Paths to Conversion report gives you a list of all the paths that led to any of the 50 actions you can track on your site.
  • Advanced PPC Campaign ManagementTrack your PPC, Display, Email and other campaigns all in one place.Track the type of campaign (PPC, Display, Email, SEO, etc) and keyword used for each of your website visitors and see what actions, revenue and product purchases resulted from each visit.Import PPC campaign information from Yahoo! Search Marketing and other search engines and integrate it with the actions and revenue to help you evaluate the ROI of campaigns, keywords, products, etc. in order to optimize keyword bids, product merchandising and budgeting.
  • Visitor Behavioral ReportsLearn the interest categories and top Yahoo! properties visited by your customers.Visitor Interests reports reveal the interest categories of your customers, based upon the types of websites they visit.Reports are also available providing the top Yahoo! properties visited by your customers.Like demographics, Interest Category and Yahoo! Property characteristics can also be used as segmentation dimensions.           Behavioral segments can be purchased from Yahoo! or other networks.
  • Visitor Demographics ReportsBetter understand who your customers are and how to better align your marketing with your desired audience.The Demographic reports and dashboard provide an aggregated snapshot of the age groups, gender, and age-gender cross-tabulations of customers from each of your traffic channels. These dashboards help you picture your visitors as people rather than just a series of clicks.Age and gender can also be used as dimensions for filtering and segmenting data. For instance, it may be interesting to see what age and gender your campaigns are reaching, how audiences differ from channel to channel, and who your audience is for each of your products.Demographic information can be used to create more targeted campaigns, or to find high performing audiences in new channels.
  • Fast DeploymentCopy and paste our tracking code into your web pages and tracking begins almost immediately.Simply paste the tracking code into each of your web pages and data begins to show in reporting almost immediately.                  Track any type of page element, including Ajax, Flash and Video.                   Tracking visitors across domains is done with easy javascript customizations.           And you CanCustom the Code
  • Custom Reports and Custom FieldsCustomize your data collection with Custom Fields. Customize your reports with the Custom Report Wizard.Track up to 38 custom fields, to capture visit data that out-of-the-box page tags do not capture. For example, a travel website might use custom fields to capture the travel destination or ticket type of the purchase. Custom fields can now be setup right in the user interface.Create new custom reports or edit existing reports with the metrics you need organized the way you like it, using the drag and drop Custom Report Wizard.Most reports allow you to quickly compare the time period you are viewing to another time period side-by-side.
  • Transcript of "Kristjan Mar Hauksson - Yahoo! Web Analytics - Super-Search"

    1. 1. A positive disconnect between<br />Data and Reports<br />Kirstján Már Hauksson| FEBRUARY 2011<br />
    2. 2. Security <br />Kirstján Már Hauksson| FEBRUARY 2011<br />
    3. 3. Security Issues<br />This is a HOSTED solution<br />This is a Enterprise level SaaS solution<br />Software as a Service / Softwareon Demand<br />From a security issue standpoint YWA confirms to the toughest of EU (German) privacy laws<br />Can be served both for HTTP and HTTPS<br />web.analytics.yahoo.com/features<br />
    4. 4. Reports<br />Kirstján Már Hauksson| FEBRUARY 2011<br />
    5. 5. YWA versus Google<br />CMS Watch found that Yahoo!’s Web Analytics software is better than Google’s in some important key areas, including:<br />Access control options and approach to multi-site analytics<br />Monthly page-view limits (200MM for Yahoo! vs. 5MM for Google – unless an active Google AdWords campaign is present)<br />Access to traffic data – both vendors retain the right to hold and use your web analytics data, but only Yahoo! gives the ability to export un-aggregated data.<br />Longer historical availability of reports and data.<br />Although Google has made some advances in its analytics platform, including report API, enterprise consumers are still concerned about data access and migration in Google analytics. This gives Yahoo! an advantage.<br />
    6. 6. YWA Key Points<br />Executive Analytics Dashboards<br />View key performance metrics within customizable executive dashboards.<br />Raw and Real Time Data Collection<br />Near real-time data collection allows you to see data in reporting within moments of the actual website visit.<br />Visitor Demographics Reports<br />Better understand who your customers are and how to better align your marketing with your desired audience.<br />Visitor Behavioural Reports<br />Learn the interest categories and top Yahoo! properties visited by your customers.<br />Custom Reports and Custom Fields<br />Customize your data collection with Custom Fields. Customize your reports with the Custom Report Wizard.<br />Advanced Data Visualization with Notes<br />View reporting data with new visualization options. Add notes to the chart and export annotated charts as PDF files.<br />Advanced Advertising Campaign Management<br />Track your PPC, Display, Email and other campaigns all in one place.<br />Merchandise & Engagement Reporting<br />Identify purchase patterns to help promote profitable products and services<br />Visitor Click Path Analysis<br />Analyse visitor click paths to track popular paths and identify common drop-off points.<br />Pre-Configured Conversion Funnels and Ad Hoc Scenarios<br />In addition to viewing pre-defined conversion funnels, create new sales funnels on-the-fly and apply them to historical data.<br />Workflow Management<br />Make site monitoring and report management easier and less time-consuming.<br />Fast Deployment<br />Copy and paste our tracking code into your web pages and tracking begins almost immediately.<br />
    7. 7. Dashboards<br />
    8. 8. Visits<br />
    9. 9. Pages<br />
    10. 10. Search Phrases<br />
    11. 11. Funnels<br />
    12. 12. Navigation Paths<br />
    13. 13. Geography<br />
    14. 14. Campaigns<br />
    15. 15. Psychographics<br />
    16. 16. Demographics<br />
    17. 17. Drill Down Demographics<br />
    18. 18. Yadayadayada…<br />
    19. 19. Data<br />Kristján Már Hauksson | FEBRUARY 2011<br />
    20. 20. Real-time and raw DATA<br />
    21. 21. DOWN to the grain<br />
    22. 22. Really!!<br />
    23. 23. Extended DATA Collection<br />
    24. 24.
    25. 25.
    26. 26.
    27. 27.
    28. 28. DATA founded Dashboards<br />
    29. 29.
    30. 30.
    31. 31. DATA based Filters<br />
    32. 32. 25 - 34<br />
    33. 33. 35 - 54<br />
    34. 34. DATA based Segments<br />
    35. 35. Custom Reports on all DATA points<br />
    36. 36. The Impact<br />
    37. 37. DATA Alerts<br />
    38. 38. http://l.yimg.com/a/i/us/ayc/flash/ywa-dennis-5-min-75p.swf<br />
    39. 39.
    40. 40. Yummy! :-)<br />Kristjan Mar Hauksson, Director IM! | kmh@nordicemarketing.com<br />@optimizeyourweb<br />
    41. 41. Web Analytics <br />Using Insights to Sell More<br />Kirstján Már Hauksson| FEBRUARY 2011<br />
    42. 42. Using a<br />Revenue Participation<br />metric for content optimization insight<br />Kristján Már Hauksson| FEBRUARY 2011<br />
    43. 43. Standard TOP Content Report<br />
    44. 44. Customizing TOP Content Report<br />DENNIS R. MORTENSEN | SEP 2010<br />
    45. 45. Expanded TOP Content Report<br />
    46. 46. Expanded TOP Content Report + Visualization Insight<br />
    47. 47. Expanded TOP Content Report + Visualization/Sorting Insight<br />“ABOUT US”<br />Touched 23% of revenue in < 1% of visits<br />
    48. 48. “About Us” missing from your traditional funnel optimization<br />
    49. 49. ALERTS<br />Using <br />for Search Phrase opportunity insight<br />Kristján Már Hauksson| FEBRUARY 2011<br />
    50. 50. Standard TOP Search Phrase Report<br />
    51. 51. Customizing TOP Search Phrase Report<br />DENNIS R. MORTENSEN | SEP 2010<br />
    52. 52. Expanded TOP Search Phrase Report<br />
    53. 53. Filtered TOP Search Phrase Report<br />
    54. 54. TOP Search Phrase Report ALERT<br />DENNIS R. MORTENSEN | SEP 2010<br />
    55. 55. Email ALERT<br />
    56. 56.
    57. 57. Bingo!<br />Kristjan Mar Hauksson, Director IM! | kmh@nordicemarketing.com<br />@optimizeyourweb<br />BIG Thanks! to Dennis Mortensen<br />
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