Presentation by:
Terri Davies
Inbound Marketing Architect
@SunstarTerri
Promo Strategies That Work
Strengthen Relationships
 Twitter:
 Re-Tweet
 Chat with someone who is new to Twitter/has few followers
 Learn about t...
Contests, Freebies, Deals
Video Contests
3000 Votes cast….
Low Cost, Low Risk, Low Commitment
What is ?
1. Mayor
2. Check-in
3. Frequency
4. Wild-Card
Go to foursquare.com/businesses to claim your business
1. Gelato Parlor – mayor special
2. Burger Joint in Milwaukee – meet-up
3. Beer Fest – scavenger hunt
4. Hong Kong restaur...
Free Events
Make It Easy to Share & Connect
Tell Your Contacts You’re Social
 Business Cards
 Email Signature
 eNewsletter
 Brochures
 Signage
 Posters
 Your W...
Social Commenting
http://helpareporter.com/
Thank You! Let’s Stay Connected:
Terri Davies (250) 588-2877
terri@sunstarcreative.ca
http://www.sunstarcreative.ca/blog
@...
Social Media Promotion Strategies That Work
Social Media Promotion Strategies That Work
Social Media Promotion Strategies That Work
Social Media Promotion Strategies That Work
Social Media Promotion Strategies That Work
Social Media Promotion Strategies That Work
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Social Media Promotion Strategies That Work

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Social Media for Business - This presentation is about social media promotional strategies that work. Already using Twitter and Facebook, but need a few tips to take things to the next level? Here are some ideas.

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  • 10 Promo Strategies? It’s all about building relationships. Seriously, it’s not about selling. So, how can you create better connections with people? Do things that interest them, reward them for participating in shaping your brand, reach out and show interest it THEM.
    Idea Paint 2) Island Photobooth 3) Foursquare 4)Twitter: Follow then unfollow 5)
    http://mashable.com/2010/03/19/facebook-fan-engagement/
    20:19http://mashable.com/2009/02/27/social-media-for-business-2/
    http://mashable.com/2009/07/17/twitter-street-vendors/
    20:30Help a reporter out is item number 8 down the page: http://mashable.com/2010/09/09/emerging-social-business-platforms/
    Control freaks guide to social media: http://mashable.com/2009/03/24/brand-influence/
  • Chances are you already have many people in your network that you know nothing about – so start there. Make it your mission to get to know one new person a day. Read their recent tweets, go to their website, find out a few things that you can chat with them about online.
    EVERYDAY IS A CHAMBER OF COMMERCE MIXER- this is what builds the savings account of goodwill and trust.
  • What spreads? Knowledge, Entertainment (not ads, pitches)
  • You need to ‘Like’ the page before you can ‘like’ a video, so that encouraged a lot of new fans – 3000 in fact!
  • Soon you might be able to have a page to do your own deals whenever you want
  • When you come to a business, you check in. Some businesses offer specials to those who do.
  • And people who click the Like button typically have 2.4 times more friends than people who don’t, and they click on 5.3 times more links within Facebook than others.
    Levi’s implemented Facebook Likes across its site to great success. Jeans, of all things, went through the roof in terms of social commenting, and Levi’s quickly found that Facebook became its number one site for referring traffic
  • Social Media Promotion Strategies That Work

    1. 1. Presentation by: Terri Davies Inbound Marketing Architect @SunstarTerri
    2. 2. Promo Strategies That Work
    3. 3. Strengthen Relationships  Twitter:  Re-Tweet  Chat with someone who is new to Twitter/has few followers  Learn about those who follow you  See who you follow that doesn’t follow back – greet them  LinkedIn:  Write recommendations  Ask someone to know more about what they do  Facebook:  Create lists to allow acquaintances to be friends  Learn about your “friends” and send a message  Write on walls of other business pages, “Like” things
    4. 4. Contests, Freebies, Deals
    5. 5. Video Contests
    6. 6. 3000 Votes cast….
    7. 7. Low Cost, Low Risk, Low Commitment
    8. 8. What is ? 1. Mayor 2. Check-in 3. Frequency 4. Wild-Card
    9. 9. Go to foursquare.com/businesses to claim your business
    10. 10. 1. Gelato Parlor – mayor special 2. Burger Joint in Milwaukee – meet-up 3. Beer Fest – scavenger hunt 4. Hong Kong restaurant – badge reward 5. Coffee Shop – loyalty program 6. Broadway – merch discounts 7. Restaurant – rewards tips
    11. 11. Free Events
    12. 12. Make It Easy to Share & Connect
    13. 13. Tell Your Contacts You’re Social  Business Cards  Email Signature  eNewsletter  Brochures  Signage  Posters  Your Website!!
    14. 14. Social Commenting
    15. 15. http://helpareporter.com/
    16. 16. Thank You! Let’s Stay Connected: Terri Davies (250) 588-2877 terri@sunstarcreative.ca http://www.sunstarcreative.ca/blog @SunstarTerri
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