specialists in product and brand development

clients include…

boots electrolux morphyrichards argos b&q russellhobbs addis tommeetippee playskool philips homebase westclox punch WI british driving society smart solar mccartneys auctioneers RSPB national trust celtic wines chateau reuilly wines

categories include…

consumer goods housewares electricals fashion food & drink agriculture equestrian crafts construction membership organisations tourism & leisure hotel & hospitality wedding services

projects include…

product design 3D CAD packaging design marketing advertising photography brochures corporate identity branding logos labels web surface pattern design vehicle livery exhibitions & events signage

multi-disciplined creative design solutions

colour trials

colour trials

advertising

colour forecasting

surface graphics

packaging

packaging

… the design process explained

client confidentially

understand your business, needs and goals

analyse the market, competition and trends

identify opportunities and address with appropriate solutions

Great idea, now how do I sell it?

Graeme Christie

The do’s and don’ts of marketing…

… focus (or refocus) on the vision

… have clearly defined marketing objectives and make sure everyone in your organisation understands the strategy

… understand the value proposition and added value

… have a strong corporate culture and identity

… manage customer retention and relationships

… be creative…sameness doesn’t sell, differentiate your market offering

… practice target/segment market

… manage the value chain, seek partnerships business relationships

… review and re-evaluate your market intelligence

… be persistent, have a sense of urgency and work with passion

… don’t equate marketing with selling

… don’t emphasise customer acquisition over customer care

… don’t plan each marketing tool as a one-off, see it as an integral part of the marketing policy

… don’t just sell the product, rather try to understand the customer needs

… don’t focus on product or commodity led activities

… don’t try to do everything in-house… outsource

… don’t use too many suppliers

… marketing is a professional discipline, you cannot leave it to your uncle Willie or anyone else who is not a trained professional

… don’t assume you know the market place, it changes

… don’t reward mediocrity, reward excellence

… and the cost?

… good design costs a lot of money

… bad design will end up costing you even more!

thank you : diolchynfawr

www.daggedesign.com 01994 484766 www.blaiseinternational.com 01746 765452