Disownership Infographic

Uploaded on


  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads


Total Views
On Slideshare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide


  • 1. DISOWNERSHIP IS THE NEW NORMAL More than Nearly 1 in 2 Americans has rented, 1 in 4 Americans is more leased or borrowed likely to engage in traditionally-owned disownership now items in the last two than they were five years (52%). years ago (24%). Whats prompting this shift? 49% of U.S. adults plans Top reasons why people are more likely to rent, lease or borrow traditionally-owned items are: to re nt, leas e , or borrow these types of items in the next two years. $ 53% Saving Money � 39% Cutting Down on Maintenance and/or Storage ITS NOT JUST THE YOUNG 39% of those 55 years and 52% of those aged 45-54 Boomers ol der has re nte d, has rented, leased, or are helping to leased, or borrowed borrowed traditionally- traditionally-owned owned items in the drive this trend. it e m s i n t h e l a s t last two years. two years. ITS NOT JUST COASTAL OR URBAN 49% of those in the Midwest has rented, leased, or borrowed traditionally-owned items in the last two years. 53% of those in the South has rented, leased, or borrowed traditionally- owned items in the last two years. ITS NOT ALL VACATION HOUSES AND CARS RENT ME With this trend Books/Textbooks Children’s Apparel comes a new range of items you can disown. Household Tools (lawnmowers, leaf blowers, etc.) Solar PanelsSource: Online survey conducted within the United States by Harris Interactive on behalf of Sunrun from February15-19, 2013 among 2,252 adults ages 18 and older. For complete survey methodology, including weightingvariables, please contact Victoria Krammen at Sunrun@sutherlandgold.com. ©Sunrun and Harris Interactive Inc. All right reserved.