ZUMA IGM Project Plan Building the Largest In-Game Media in China ZUMA —— a frog with magical power in ancient Inca cultur...
CONTENTS <ul><li>I. INTRODUCTION </li></ul><ul><li>II. GAME INDUSTRY & COMPITION  </li></ul><ul><li>III. OUR TARGET </li><...
I 、  INTRODUCTION ZUMA IGM represents : First Technology  to break bottleneck of Chinese online game IGM industry First Me...
I 、  INTRODUCTION GET TO KNOW ZUMA IGM Technology   1 、 ZUMA IGM is compatible to any 3D game engine and can be introduced...
I 、  INTRODUCTION GET TO KNOW ZUMA IGM Project Sharing profits with game operators through Ad revenue or paying rent to ga...
I 、  INTRODUCTION Focus Media Holding Limited   fastest-growing media group in China;   largest digital media group in Chi...
<ul><li>1 、 Analysis and Forecast on Chinese In-Game Ad ( IGA ) Market </li></ul><ul><li>According to research released by...
II 、 GAME INDUSTRY & COMPETITION Market Growth of IGA in USA and China (2007-2011 )   source : eMarketer 0.6 19.8 26.4 1.3...
<ul><li>2 、 Huge Online Gamers Community  </li></ul><ul><li>   </li></ul><ul><li>According to data by CNNIC : </li></ul><u...
<ul><li>“ Market is Where People Are” </li></ul><ul><li>Chinese population makes huge opportunities in the online game ind...
<ul><li>3 、 New Generation of Online gamers </li></ul><ul><li>The new generation of “net citizens” has changed a lot in th...
<ul><li>4 、 IGA Visibility  </li></ul><ul><li>   </li></ul><ul><li>According to study by AC Nielsen, ads in traditional me...
<ul><li>As one of Chinese leading sports and leisure online game operators, T2CN set up its In-Game Ad Company at 2006, fo...
<ul><li>NGI (Network Game Interactive) is the earlier domestic in game advertising company and got nearly 10 million U.S. ...
<ul><li>i)  High acceptance on In-Game Ad by Advertisers: </li></ul><ul><li>24-hours timely and synchronized Ad broadcast ...
ZUMA IGM : To build the one and only largest online interactive media platform in virtual game world in China;  To  maximi...
III 、  OUR TARGET <ul><li>Profit Model </li></ul><ul><li>Monopolize the video broadcast rights in online games and take th...
<ul><li>Target of Operation: To cover 300 and above online games (3D games and 2D web games) after the company has entered...
V 、  OUR TEAM ZUMA IGM Technology Independently Developed by  Machu-Picchu IT Lab   Machu-Picchu   Founders —— Joe Qiu, Li...
The research of Machu-Picchu Lab   <ul><li>Co-founded by Joe Qiu and Li Wei in 2005 </li></ul><ul><li>ZUMA entropy search ...
ZUMA IGM’s innovation means the opportunity for us to build up a strong and flourishing focus media company in 3D game vir...
The high site of the human dawn , the highest vessel that held silence in: a life of stone after so many lives. ……  Climb ...
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Zuma IGM-Building the Largest In-Game Media in China

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A new technology research for playing media in any formats in 3D Virtual Environment, which we expect it can change IGA (in-game AD) market in China and help establishing a video playing media in the virtual gaming world that covers 147,000,000 players and more in the near future.

please download our demo of the in-game media project by the website: http://dl.dropbox.com/u/4047462/demo.avi, you will see how the in-game media plays which suit to the game role any actions in the virtual 3D world.

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Zuma IGM-Building the Largest In-Game Media in China

  1. 1. ZUMA IGM Project Plan Building the Largest In-Game Media in China ZUMA —— a frog with magical power in ancient Inca culture ZUMA IGM —— magical power to remodel the virtual 3D world
  2. 2. CONTENTS <ul><li>I. INTRODUCTION </li></ul><ul><li>II. GAME INDUSTRY & COMPITION </li></ul><ul><li>III. OUR TARGET </li></ul><ul><li>IV. Estimated Ad Profits </li></ul><ul><li>V. OUR TEAM </li></ul>
  3. 3. I 、 INTRODUCTION ZUMA IGM represents : First Technology to break bottleneck of Chinese online game IGM industry First Media to upgrade In-Game Ad to In-Game Media
  4. 4. I 、 INTRODUCTION GET TO KNOW ZUMA IGM Technology 1 、 ZUMA IGM is compatible to any 3D game engine and can be introduced into any stream media player once granted by game operators. 2 、 All stream media players are operated by ZUMA IGM server, which frees game operators from affording heavy stream flow and media playing operation. 3 、 Various extra funs could be added like news, movie trailers, lottery information, video on demand and etc. by broadcasting on screens perfectly embedded in 3D game virtual world without interrupting gamers’ experiences. Please download our demo of the in-game media project at http://dl.dropbox.com/u/4047462/demo.avi for reference.
  5. 5. I 、 INTRODUCTION GET TO KNOW ZUMA IGM Project Sharing profits with game operators through Ad revenue or paying rent to game operators for introducing ZUMA 3D stream media player exclusively into various virtual game environment; Breaking technology bulwark that interdicts interaction between games; Expanding the current smaller In-Game Ad market to a multimillion-valued mass media platform covering 147,000,000 audience watching ZUMA IGM screens in various games; targeting to create a “Focus Media Holding Limited” in virtual world. Profit Model of Focus Media Holding Limited (ADR) (Public, NASDAQ: FMCN) : Sharing profits with real estate developers by advertising revenue or pay to broadcast advertising on LCDs in their properties
  6. 6. I 、 INTRODUCTION Focus Media Holding Limited fastest-growing media group in China; largest digital media group in China; turnover above 5 billion RMB in 2008 Focus Media successfully launched in NASDAQ in July 2005 and it has become the first Chinese pure advertising media that floated in overseas market. Unit :¥ million 317% 300% 100% 100% 46%
  7. 7. <ul><li>1 、 Analysis and Forecast on Chinese In-Game Ad ( IGA ) Market </li></ul><ul><li>According to research released by IResearch, Chinese IGA market has reached 130,000,000RMB and is expected to reach nearly 1 billion RMB in 2011. </li></ul><ul><li>IGA is recognized by more and more companies as a new profit model with high potentiality. The value of game media platform keeps growing strongly. </li></ul><ul><li>In USA, IGA revenue in 2008 were $2.64 billion, making 60.6% of the whole game ad market and it is estimated to reach 65% by 2011. Similar rapid development could be seen in Chinese market in near future. </li></ul>II 、 GAME INDUSTRY & COMPETITION
  8. 8. II 、 GAME INDUSTRY & COMPETITION Market Growth of IGA in USA and China (2007-2011 ) source : eMarketer 0.6 19.8 26.4 1.3 2.2 33.7 30 3.4 10.4 41.6. IGA Market in USA (unit: ¥ 100M) IGA Market in China (unit: ¥ 100M)
  9. 9. <ul><li>2 、 Huge Online Gamers Community </li></ul><ul><li>  </li></ul><ul><li>According to data by CNNIC : </li></ul><ul><li>Online gamers has reached the amount of 147,000,000, making about 58% of the total 253,000,000 internet users in China by 2008. This huge community is still growing more and more rapidly. </li></ul><ul><li>Chinese Internet Users & Chinese Online Gamers (2004~2008) </li></ul>II 、 GAME INDUSTRY & COMPETITION source : CNNIC Chinese Internet Users Chinese Online Gamers (unit: 100M) Gamers Percentage
  10. 10. <ul><li>“ Market is Where People Are” </li></ul><ul><li>Chinese population makes huge opportunities in the online game industry and China market could be the most potential one worldwide. </li></ul><ul><li>Online Game Market in China (2003~2013) </li></ul>II 、 GAME INDUSTRY & COMPETITION source : iResearch Inc. Online Game Market in China (unit: ¥ 100M) Growth Rate
  11. 11. <ul><li>3 、 New Generation of Online gamers </li></ul><ul><li>The new generation of “net citizens” has changed a lot in their media consuming habits. They spend less and less time on traditional media and quite a lot of them turn to online games, bringing the new media into a period full of new opportunities. “No TVs, no radios, no newspapers” has become three typical features of these gamers who together account over 50,000,000 - an indeed satisfactory audience number for advertisers. </li></ul><ul><li>Time Spent Daily by Chinese Online gamers </li></ul>II 、 GAME INDUSTRY & COMPETITION source : iResearch Inc. 12 hours and above 1 hour and less 9-12 hours 6-9 hours 3-6 hours 1-3 hours
  12. 12. <ul><li>4 、 IGA Visibility </li></ul><ul><li>  </li></ul><ul><li>According to study by AC Nielsen, ads in traditional medias have the receptivity of only 10% in European and American audience while IGA has 70%. IGA also has the advantage in being low-interruptive and can be remembered by 60% of the audience, incomparable to traditional medias. </li></ul>II 、 GAME INDUSTRY & COMPETITION
  13. 13. <ul><li>As one of Chinese leading sports and leisure online game operators, T2CN set up its In-Game Ad Company at 2006, for realizing revenues from sales of virtual gaming props and equipments, as well as online advertising slots sell online AD slot. </li></ul><ul><li>Shanda Games Limited established Snyu advertising company at Jan 22, 2008, for entering into the IGA market, which has a network game advertising platform, named IGM FREE </li></ul><ul><li>SPT interactive Company was founded in 2006, focused on IGA, is well known for the successful advertising of Shanghai Volkswagen Polo car. </li></ul><ul><li>Captiv8 was established in 2004, entered into the IGA in 2006. Now they got investment from Qiming Venture Partners and have their own capitiv8 Advertising and monitoring systems. </li></ul>II 、 GAME INDUSTRY & COMPETITION 5 、 Analysis on IGA Business in China There are mainly 9 IGA agencies in China as: T2CN, Snyu advertising, SPT interactive, CAPTIV, Online Game Interactive Media, InGame Ad, COOQ and BIHU
  14. 14. <ul><li>NGI (Network Game Interactive) is the earlier domestic in game advertising company and got nearly 10 million U.S. dollars invested by GSR Ventures in USA. NGI has acquired French Intelligent in game Advertising System, Gameblaster. </li></ul><ul><li>InGame AD was established in 2004 and got invested by WPP, devoted to research their own in game advertising system. </li></ul><ul><li>CoolMedia was acquired by Focus Media Holding Limited, specialized in casual games advertising. </li></ul><ul><li>jollymedia was founded in 2007, researching and developing the OGM Live in game system of their own. </li></ul><ul><li>Beijing Bihu Technology Co., Ltd entered into IGA market in 2008 and has their own in game system, BIHU-IGA2.0, invested by SEQUOIA CAPITAL </li></ul>II 、 GAME INDUSTRY & COMPETITION 5 、 Analysis on IGA Business in China
  15. 15. <ul><li>i) High acceptance on In-Game Ad by Advertisers: </li></ul><ul><li>24-hours timely and synchronized Ad broadcast platform; </li></ul><ul><li>Rich Ad format no longer limited by game content and form; </li></ul><ul><li>More Interaction available with gamers in IGM; </li></ul><ul><li>Lower cost compared to other IGA by CPM </li></ul><ul><li>ii) High acceptance on In-Game Ad by game operators: </li></ul><ul><li>High profits, low risk for sharing the profit; </li></ul><ul><li>less troubles for freeing game operators from affording heavy stream flow and media playing operation; </li></ul><ul><li>Low cost, high speed, wonderful experience; </li></ul><ul><li>Neutral IGM with no former game operator background , high coordination acceptance; </li></ul><ul><li>iii) Precise Ad evaluation system </li></ul>II 、 GAME INDUSTRY & COMPETITION 6 、 Market Opportunities
  16. 16. ZUMA IGM : To build the one and only largest online interactive media platform in virtual game world in China; To maximize the value of media in the 140,000,000 gamers market III 、 OUR TARGET
  17. 17. III 、 OUR TARGET <ul><li>Profit Model </li></ul><ul><li>Monopolize the video broadcast rights in online games and take the right to fix the price in virtual world such as Focus Media Holding Limited in real estates; provide prime and unique advertising time to clients ; </li></ul><ul><li>Services </li></ul><ul><li>24-hour video advertising to business clients </li></ul><ul><li>Coordinate in rebroadcast or live TV shows (entertainment , sports ) and with gamers joining interactive voting projects etc. </li></ul><ul><li>Video on demand to gamers </li></ul><ul><li>Special Movie premieres ( 10,000,000 audience covered for 1 round ) </li></ul>
  18. 18. <ul><li>Target of Operation: To cover 300 and above online games (3D games and 2D web games) after the company has entered operation for 12 months; surpass 30,000,000 average daily traffic </li></ul><ul><li>Take reference to focus media profits model in city buildings, offer different broadcasting frequency and time at different prices, even unique regional broadcasting </li></ul><ul><li>Prime Time : </li></ul><ul><li>General Time : </li></ul><ul><li>Total Ad revenue in the 1st and 2nd year —— </li></ul><ul><li>Minimum Ad sales estimated ( 15% AD time was sold ): 147,000,000 RMB/year </li></ul><ul><li>Maximum Ad sales estimated ( 65% AD time was sold ): 588,000,000 RMB/year </li></ul>IV 、 Estimated Ad Profits AD Quotation (RMB/week) Broadcasting frequency 30times/day 60times/day AD Quotation (RMB/week) Broadcasting frequency 30times/day
  19. 19. V 、 OUR TEAM ZUMA IGM Technology Independently Developed by Machu-Picchu IT Lab Machu-Picchu Founders —— Joe Qiu, Li Wei Machu-Picchu Operation Team——Joe Qiu, Li Wei, Sunny Sheng Machu-Picchu —— a pre-Columbian Inca site which is located now in 130 kilo meters northwest to Kuscow in Peru. The whole site stands highly at back of mountain over 2350 meters high, overseeing Urubamba Valley and surrounded by jungles and forests. Machu-Picchu was discovered in 1911 and seen as the last discovered world ancient culture wonder.
  20. 20. The research of Machu-Picchu Lab <ul><li>Co-founded by Joe Qiu and Li Wei in 2005 </li></ul><ul><li>ZUMA entropy search engine </li></ul><ul><li>ZUMA physical collision engine </li></ul><ul><li>ZUMA parallel browser </li></ul><ul><li>ZUMA ZipMass data compress technology </li></ul><ul><li>ZUMA In-Game Media </li></ul>V 、 OUR TEAM
  21. 21. ZUMA IGM’s innovation means the opportunity for us to build up a strong and flourishing focus media company in 3D game virtual world that plays more and more important role in future online virtual world. It is not only a technology but more a powerful business solution to introduce 3D environment into traditional media and gaining billions of audience in Ad market. Boundlessly, A World Away from the Reality
  22. 22. The high site of the human dawn , the highest vessel that held silence in: a life of stone after so many lives. …… Climb up with me Kiss the secret stones with me. 。 —— Quoted &quot;the height of Machu Picchu,&quot; the most famous Chilean poet, Pablo Neruda's works

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