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Made in India Magazine : Media Kit 2014-15
Made in India Magazine : Media Kit 2014-15
Made in India Magazine : Media Kit 2014-15
Made in India Magazine : Media Kit 2014-15
Made in India Magazine : Media Kit 2014-15
Made in India Magazine : Media Kit 2014-15
Made in India Magazine : Media Kit 2014-15
Made in India Magazine : Media Kit 2014-15
Made in India Magazine : Media Kit 2014-15
Made in India Magazine : Media Kit 2014-15
Made in India Magazine : Media Kit 2014-15
Made in India Magazine : Media Kit 2014-15
Made in India Magazine : Media Kit 2014-15
Made in India Magazine : Media Kit 2014-15
Made in India Magazine : Media Kit 2014-15
Made in India Magazine : Media Kit 2014-15
Made in India Magazine : Media Kit 2014-15
Made in India Magazine : Media Kit 2014-15
Made in India Magazine : Media Kit 2014-15
Made in India Magazine : Media Kit 2014-15
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Made in India Magazine : Media Kit 2014-15

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Made in India Magazine is a 100% Australian made lifestyle magazine bringing our multicultural communities, cultures and democracies together by the form of PREMIUM print media. It is a full gloss …

Made in India Magazine is a 100% Australian made lifestyle magazine bringing our multicultural communities, cultures and democracies together by the form of PREMIUM print media. It is a full gloss monthly magazine that has the right mix of Indian, Australian and multicultural stories that will intrigue you.

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  • 1. 16,548
  • 2. Overview  Background : Demographics and the Epiphany  Strategic Objectives  Why ‘Made In India Magazine’ stands out  Advertising  Win-Win-Win Partnership  Summary
  • 3.  2011 Census ◦ 390,894 people of Indian Heritage in Australia ◦ 81% out this population are proficient in English ◦ 201,365 of these immigrated after 2001 : Relatively younger crowd ◦ Indians are the 4th biggest immigrants after UK, NZ and China ◦ 25-29 years and 30-34 is the most populated age group Background : Demographics Metropolitan VIC and Metropolitan NSW A mix of multicultural individuals including Business Professionals Business Owners Uni Students Tourists Salaried Employees
  • 4. Background : The Epiphany The Business Purpose  Observation : Most ‘Indian-Australian’ magazines lie in local grocery stores  Interviewed 2509 people picking these magazines on what they liked ◦ Answers as follows :  Good to line cupboards with the paper from these free magazines  Excellent monitor stands when 5-6 magazines are stacked on top  Special offers which are already gone by the time they call  Knowing about upcoming bollywood and other events  The Multicultural community needs to connect through a fun, attractive and quality medium
  • 5.  A platform to connect India and Australia on an mainstream scale and level  Concocting the right mix of articles to target a multicultural audience  Comprehensive media coverage of multicultural events  Content development model that is robust, scalable and designed for consistency Made in India The philosophy
  • 6. Value Preposition : Singularity Why MADE IN INDIA stands out CAB Audited Circulation Circulations Audit Board Member Audited circulation : 16548 copies per month 16,548 Copies Average Net Distribution
  • 7. Value Preposition : Singularity Why MADE IN INDIA stands out  Our Focus is to celebrate our multicultural diversity EXPLORE | CONNECT | ENTERTAIN with Premium Content  Technical Specifications ◦ Cover : 300gsm Gloss Laminate (Existing magazines are 110gsm) ◦ Inside : 100gsm Gloss (Existing magazines are Newsprint) ◦ More Shelf Life of the Magazine ◦ More readership per copy
  • 8. Distribution 164 Bulk distribution Outlets of Indian Grocery Shops Value Preposition : Singularity Why MADE IN INDIA stands out
  • 9. Value Preposition : Singularity Why MADE IN INDIA stands out Distribution Hand delivered at key locations and multicultural events
  • 10. Value Preposition : Singularity Why MADE IN INDIA stands out Distribution Individual Copies distributed at multicultural events
  • 11. Value Preposition : Singularity Why MADE IN INDIA stands out Distribution Copies delivered to restaurants, cafes, hospitals and libraries
  • 12. Value Preposition : Singularity Why MADE IN INDIA stands out Distribution Postal Subscription promotions for residential and corporate readers
  • 13. Original Content Value Preposition : Singularity Why MADE IN INDIA stands out
  • 14. The Cosmic Wave Value Preposition : Singularity Why MADE IN INDIA stands out Original Content
  • 15. Value Preposition : Singularity Why MADE IN INDIA stands out Original Content
  • 16. Value Preposition : Singularity Why MADE IN INDIA stands out Social Media Presence 50,000+ Followers on Social Media The highest of any multicultural magazine in Australia twitter FACEBOOK GOOGLE + YouTube
  • 17. Value Preposition : Singularity Why MADE IN INDIA stands out Website Features  12000 Unique Visitors per month  750k Hits per month  New Content every week  SEO Optimised  Social Media Integrated  E-Magazine released online monthly
  • 18. Print Advertising Insert Size Full page | Half Page | 1/3rd Vertical | Half 1/3rd Strip Strictly Monitored Content to Ad ratio Minimum 6 month contracts Advertising Sponsorships Value for Reader, Value for you, Value for us Value for Reader Value for Advertiser Value for Us Interesting content combined with limited advertising in a free premium magazine Association with a Premium Magazine read by an increasingly multicultural audience in Sydney Creation of a brand based on quality, consistency and excellence
  • 19. Complimentary 60 Minute Marketing Check-Up Session PLUS “Mates Rates” on Business Services Value Added Services Extra Value for All Advertisers Print and Distribution Web Design and IT SEO Marketing Creative Graphic Design Competitive Print Pricing on Flyers, Brochures, Posters, Banners and other marketing collateral Complementary artwork touch up GPS tagged distribution 3 Months of Full Service Support included with every Web Design Web and Social Content Creation and Website Management Keyword analysis and creative for SEO services Marketing Conceptualisation Creative Design and Artwork Demographic and Culturally targeted advertising EDM / Mailing List Management
  • 20. Summary : Made in India  16,548 CAB AUDITED circulation  Premium quality Full Gloss Print  Extensive distribution model  Strict Content to Ad Ratio  Premium original Content  Online Presence to complete the loop

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