Leveraging	  Social	  Media	  &	  	    Digital	  Tools	  for	  Health	                                             Sunnie	...
Discussion	  Points	  •  IntroducHons	  •  Environmental	  refresher	  •  Discussion	      –  How	  do	  we	  work	  toget...
Introduc:ons	  •    Name	  •    OrganizaHon	  •    What	  social	  media	  using?	  •    How	  using	  social	  media	  an...
Environmental	  Challenges	                                        $2.76	  Trillion	  in	  health	  care	  costs	  in	  20...
The	  Digital	  Healthcare	  Age	  •  Need	  for	  change	  •  Slow	  adopHon	  of	  technology	  now	  requiring	     “ca...
Leverage	  Our	  Strengths	  Health	  Care	           Social	  Media	  
 	  	  	  	  Key	  PaHent	  Influencers	                                      Key	  Pa:ent	  Influencers	                   ...
Web	  
Health	  Care	  Providers	  Are	  SHll	                     “Preferred”	  Online	  InformaHon	  Source	                   ...
People	  are	  Going	  Online	  for	  Health	       80%	  of	  par*cipants	  have	  searched	  online	  for	  Health	  Inf...
People	  in	  CincinnaH	  are	  Searching	  for	  Healthcare	  	                                                          ...
Social	  
Empower	  PaHents	  to	  	            Influence	  Friends	  &	  Family	  with	  Social	  Media	    Enhance	                ...
Social	  Media	  as	  Channel	  for	  Hospitals	  to	  	                           Reach	  Consumers	  •  Hospital’s	  Soc...
Mobile	  
How	  Consumers	  Use	  Health	  Apps	  hp://mobihealthnews.com/13368/report-­‐13k-­‐iphone-­‐consumer-­‐health-­‐apps-­‐i...
Physician	  Reported	  Use	  of	  Mobile	  Technology	                        (Expected	  in	  Next	  12	  Months)	     ½	...
How	  Can	  We	  Work	  Together?	     •  Focus	  on	  one	  “use	  case”	  or	  cause?	  
Use	  Cases	  •    Diabetes	  •    Preterm	  Birth	  •    Asthma	  •    Obesity	  
How	  Do	  We	  Measure?	  •  #	  of	  Tweets	  with	  specific	  hash	  tag?	  •  Hits	  to	  our	  websites	  or	  an	  e...
How/	  Where	  Do	  We	  Start?	  •  Create	  a	  Google	  Doc	  with	  sample	  Tweets?	  •  Share	  a	  calendar	  of	  ...
Next	  Steps?	  
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Leveraging social media for health meeting 2 7.31.12

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Transcript of "Leveraging social media for health meeting 2 7.31.12"

  1. 1. Leveraging  Social  Media  &     Digital  Tools  for  Health   Sunnie  Southern   Founder  and  CEO   Viable  Synergy,  LLC   513-­‐284-­‐6154   Sunnie@ViableSynergy.com    
  2. 2. Discussion  Points  •  IntroducHons  •  Environmental  refresher  •  Discussion   –  How  do  we  work  together?   •  Use  case  examples  –i.e  Diabetes   –  How  do  we  measure?   –  What  do  we  do?  •  Next  Steps  
  3. 3. Introduc:ons  •  Name  •  OrganizaHon  •  What  social  media  using?  •  How  using  social  media  and  other   digital  health  tools?  
  4. 4. Environmental  Challenges   $2.76  Trillion  in  health  care  costs  in  2010     Aging  PopulaHon  Healthcare  costs  expected  to  increase  by     #  of  Seniors  expected  to  increase  by     31%  over  6  years   65%  in  over  20  years   Rising  Cost  of  Health   Care   #  of  Seniors*   $s  in  Trillions   $s  in  Millions   2016   $3.62     2030   78   2010   $2.76     2010   47.4   2010  Health  Care  Costs  included:   •  $831.5  billion  hospitals   Medicare  costs  in  2011  projected  to   •  $537.4  billion  physician  &   be  =  $556.1  Billion     clinical  services   •  $781.1  billion  other  items     References:     hp://www.plunkeresearch.com/health-­‐care-­‐medical-­‐market-­‐ research/industry-­‐overview  
  5. 5. The  Digital  Healthcare  Age  •  Need  for  change  •  Slow  adopHon  of  technology  now  requiring   “catch-­‐up”  •  High  level  of  incenHves  with  risk  of  penalHes   for  laggards  in  adopHon  of  new  models  and   new  technologies  •  Drives  opportunity  for  new  soluHons  
  6. 6. Leverage  Our  Strengths  Health  Care   Social  Media  
  7. 7.          Key  PaHent  Influencers   Key  Pa:ent  Influencers   Physicians   Friends  and  Family   Pharmacists   36%   72%   78%   %  PaHents  definitely/  very  likely  to  “listen”  to  Q. (Patients) How likely are you to listen to information on a tool, product orservice when you receive it from the following sources?
  8. 8. Web  
  9. 9. Health  Care  Providers  Are  SHll   “Preferred”  Online  InformaHon  Source   Preferred  Source  of  Online  Health  Care  Informa:on  0.6  0.5  0.4  0.3  0.2  0.1   0   Health  Care  Provider  Sites   Integrated  Hospital  and   Social  Media  Only   Social  Media   Ticker  surveys  22,877  Americans  across  the  country  each  month  and  is  not  affiliated  with  any  special  interest  group.  The  margin  of   error  is  +0.7  percent  at  a  95  percent  confidence  level.  Ticker  is  a  registered  trademark  of  NaHonal  Research  Corp.,  a  publicly  traded   company  (Nasdaq:  NRCI)  headquartered  in  Lincoln,  Nebraska.  
  10. 10. People  are  Going  Online  for  Health   80%  of  par*cipants  have  searched  online  for  Health  Informa*on    %  of  Internet  Users  Who  Have  Looked  Online  for  Informa:on  About   Other^   At  least  one  of  these  topics   Health  topic  not  included  here   Medical  test  results  Memory  loss,  demenHa,  Alzheimers   Pregnancy  and  child  birth   Environmental  health  hazards   Drug  sasey  or  recalls   Food  sasey  or  recalls  Health  insurance  (private  and  M,  M)   Hospitals  or  other  medical  faciliHes   36%   Doctors,  other  HCPs   Medical  treatment,  procedure   Disease,    medical  problem   0%   10%   20%   30%   40%   50%   60%   70%   80%   Source:  Pew  Research  Center’s  Internet  &  American  Life  Project,  August  9-­‐September  13,  2010  Survey.  N=3001   adults  and  the  margin  of  error  is  +/-­‐  3  percentage  points  for  the  full  sample.  Margins  of  error  for  subpopulaHons  are   10   higher.  
  11. 11. People  in  CincinnaH  are  Searching  for  Healthcare     Online  &  Via  Mobile  Phones   According  to  Google  2.02  million  Cincinna*  health  care  key  word  searches  including     940  thousand  searches  for  Cincinna*  hospital  for  the  past  12  months*   Google  Key  Word  (KW)  Searches  in  Cincinna:  (Online  and   Mobile)    200,000      150,000      100,000      50,000      -­‐         Aug Sep-­‐ Oct-­‐ Nov Dec-­‐ Jan-­‐ -­‐10   10   10   -­‐10   10   11   Summary  of  KW  Searches*    KW  Searches  for  CincinnaH  Hospital    ^March  2010  -­‐  Jan  2011  (with  2  month  average  included  to  make  a  full  12  months)  KW  Summary  =  Healthcare,  health  care,  doctor,  physician,  sick,  hospital,  emergency  room,  emergency  department  
  12. 12. Social  
  13. 13. Empower  PaHents  to     Influence  Friends  &  Family  with  Social  Media   Enhance   •  >90%  of  Facebook  users    have  used  for  health  info.  *  Engagement   •  Providing  relevant  social  content  and  making  it  “shareable”,   enhances  world  of  mouth  markeHng   •  >30%  of  respondents  said  “trust”  in  social  media  was  high  or   Build   very  high*  RelaHonships   •  1  in  4  said  social  media  was  likely/  very  likely  to  impact  future   &  Trust   health  decisions*     •  Market  penetraHon  of  social  media  across  age  segments^    Reach  Across   -­‐91%  13-­‐31  yrs   Age  Groups   -­‐85%  32  –  45  yrs   -­‐76%  46  –  65  yrs    (fastest  growing  segment  from  2009  –  2010)     *Ticker  surveys  of    22,877  Americans         *PR  Newswire  reported  on  Nov.  29,  2010        
  14. 14. Social  Media  as  Channel  for  Hospitals  to     Reach  Consumers  •  Hospital’s  Social  Media  Presence  Drives   Consumer  Decisions   –  57%  of  consumers  report  would  pick  a  hospital  based   on  its  social  media  presence   –  81%  see  hospitals  visible  in  social  media  as  more   cuzng  edge   –  70%  of  users  are  passive  users  in  that  they  dont  post;   they  just  read     –  70%  of  paHents  engaged  in  social  media  report  they   are  likely  to  purchase  a  hospital  product  or  service  Referenceshp://www.fiercehealthcare.com/story/why-­‐hospital-­‐social-­‐media-­‐full-­‐Hme-­‐job/2011-­‐07-­‐28    
  15. 15. Mobile  
  16. 16. How  Consumers  Use  Health  Apps  hp://mobihealthnews.com/13368/report-­‐13k-­‐iphone-­‐consumer-­‐health-­‐apps-­‐in-­‐2012/  Report:  13K  iPhone  consumer  health  apps  in  2012    
  17. 17. Physician  Reported  Use  of  Mobile  Technology   (Expected  in  Next  12  Months)   ½  of  Physician  respondents  (N=350)  are  currently  using  Smart  Phones  for  work.    What’s   next?   %  of  Respondents  Expec:ng  to  Use  Mobile  Tech  for   Work  in  Next  12  Months   51%   50%   49%   48%   47%   46%   45%   44%   Use  Tablets   Use  Medical  Aps  Daily    References:    hp://mobihealthnews.com/14703/half-­‐of-­‐doctors-­‐to-­‐use-­‐medical-­‐apps-­‐by-­‐2012/    “Third  Annual  Healthcare  IT  Insights  and  OpportuniHes”  study  consisted  of  online  surveys  of  350  doctors,  denHsts  and  other  healthcare  providers  or  administrators,  along  with  execuHves  at  400  IT  firms  that  work  in  healthcare  IT.  The  associaHon  conducted  the  surveys  over  the  summer.  Published  on  Nov.  16,  2011.    
  18. 18. How  Can  We  Work  Together?   •  Focus  on  one  “use  case”  or  cause?  
  19. 19. Use  Cases  •  Diabetes  •  Preterm  Birth  •  Asthma  •  Obesity  
  20. 20. How  Do  We  Measure?  •  #  of  Tweets  with  specific  hash  tag?  •  Hits  to  our  websites  or  an  event  page?  •  #  of  aendees  at  an  event?  
  21. 21. How/  Where  Do  We  Start?  •  Create  a  Google  Doc  with  sample  Tweets?  •  Share  a  calendar  of  events?  •  Hold  an  Innov8  for  Health  CHALLENGE  
  22. 22. Next  Steps?  

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