TransparencyCamp: Wesleyan Media Project

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What is the Wesleyan Media Project and what does it have to do with the 2010 election?

At TransparencyCamp 2011, Erika Franklin Fowler -- a professor at Wesleyan University and the Wesleyan Media Project's lead -- gave a lightning talk that answered both these questions and shone a little sunlight on 2010 campaign spending by special interest groups.

(Slides posted with permission of creator, Erika Franklin Fowler.)

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TransparencyCamp: Wesleyan Media Project

  1. 1. Erika Franklin Fowler, Ph.D.<br />Department of Government<br />http://election-ad.research.wesleyan.edu<br />
  2. 2.
  3. 3.
  4. 4.
  5. 5. Kantar/CMAG Frequency Data<br />
  6. 6. Ad Storyboards…& Video <br />Source: Kantar Media/CMAG<br />
  7. 7. Online Coding Tool<br />5,000+ ads (nearly 3M airings) coded…and counting!<br />
  8. 8.
  9. 9. 2.6M ads, $956M spent (Fed + Gov)September 1 – Election Day<br />Interest Groups=$110M in federal and $70M in gov races<br />
  10. 10.
  11. 11.
  12. 12.
  13. 13. Interest Group Activity<br />in Perspective<br />Source: Wesleyan Media Project & Wisconsin Advertising Project<br />
  14. 14. Tone of 2010 Campaign<br />Source: New York Times using Wesleyan Media Project & Wisconsin Advertising Project<br />
  15. 15. Parties, Groups More Negative<br />
  16. 16. And More...<br />
  17. 17. Policy, Advocacy & Transparency<br />
  18. 18.
  19. 19. 2012 and beyond…?<br />2012 and beyond…?<br />
  20. 20. Erika Franklin Fowler, Ph.D.<br />Department of Government<br />http://election-ad.research.wesleyan.edu<br />

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