An Introduction We are a start-up Market Research and event management company with infrastructure and expertise to provide pan India solutions. R A I N B O W RESEARCH has been founded by like minded, self driven and experienced MR people to address the growing demand of market intelligence with launch of total market research solutions bouquet. The Field services provides and subsequently caters the industry with complete Research and Analysis Services.
Five years from now, Rainbow Research will be rated as the “trouble shooter companion” to all its partner clients in the Indian Sub Continent by consistently providing the combination of perfectly prepared business analysis thru effective market research which would be reliable, affordable and lightening fast.
To provide results-oriented market research, designed to meet our client's objectives by providing strong concepts and excelling at customer service. Our services distinguish themselves on the basis of quality and knowledge of the Indian consumer market.
Market observations (evaluation of vehicle and foot traffic, observation of competing retail sites); total marketing observations (evaluation of a building’s density and number of floors, the foot, vehicle and visual accessibility of the facility; ascertaining the number of competitors and their marketing characteristics).
We offer extensive field operation support to large research organizations across…
R A I N B O W @ Work Process Collecting necessary information from the client. Makes preliminary assessment of the current situation. Drawing up technical specification Carrying out market research study
Research Provided Census & Mapping Consumer Research Customer Satisfaction B2B Research Advertising & Media Social Research Focus Group Product Test Central Location Test Qualitative Research Quantitative Research &
R A I N B O W’s Quantitative Research PAPI Corporate Research Product Tests Satisfaction surveys Industrial Research Panel Based Social Research Concept Test Demand Estimations Usage and Attitude study Face to Face Personal Telephonic Surveys Ad Test – General Dealer Audits Mystery Shopping CATI CAPI Ad Test – LINK Shop Audit and Census Household Research
R A I N B O W @ Quality Control We believe that Quality is the foundation of any research process . A separate QC department validates all data collation and filed activities of the Operations Team Every data-card goes through four layers of quality control before the dispatches are actioned for the client.
Extensive in-house training along with Mock Sessions before the start of field work.
Interviewers supervised by senior for initial sample for QC.
Strict Quota Control.
Trained and dedicated manpower as Interviewers, Supervisors & Tele-callers, who fill-up, sign questionnaires, scrutinize and back-check the questionnaires.
In case of any error at QC stage, the entire batch is re-done.
30% to 100% back – checks, 100% scrutiny to ensure good quality data
Quality Control Processes There are no exceptions to the above – mentioned rule of QC. Process Minimum Norms Hierarchy Remarks Scrutinizing 100% Team Leader At each Location 10% Field Executive At each Location 5% Project Manager Delhi Accompaniments 5% Team Leader At each Location 2% Field Executive At each Location Back Checked 30% Team Leader At each Location 10% Field Executive At each Location 5% Telephonic QC Department Delhi 5% Project Manager Delhi
North East West South Delhi Kolkatta Mumbai Bangalore Lucknow Patna Bhopal Chennai Ludhiana Ranchi Ahmedabad Hyderabad Chandigarh Bhubaneshwar Jaipur Cochin Amritsar Udaipur Jammu Pune
Key R A I N B O W Personal Atul Gupta Atul is the face of RAINBOW Research and is responsible for Business Development and Client servicing. He has over 12 years of Market Research experience and for most part of his career’s job stint he has worked with IMRB International. Kumail brings with him over 15 years experience in market research, At RAINBOW he is responsible for overall project’s operation and works directly with the team. He too has a rich experience of IMRB International Sunil has over 8 years of experience in market research. Earlier he has served in Exevo and Greenfield on-line. He is key responsible for Client relationship management. Kumail Ahmad Sunil Shukla
Why choose R A I N B O W We say, Our greatest achievement lies in our exceptional specialists, who are creative, dedicated and meticulous. They have the energy and enthusiasm that ignites everyone who works with them to think, experiment and find new solutions, making the RAINBOW glow We have a large field-work set-up. On clients demand we provide them services as and when needed as we have maximum number of our own offices present all over India. Our biggest strength lies in our experienced team and their exposure across industries. Our Clients will testify, RAINBOW is a team of professionals who focus on them and their requirement, and have the ability to pre-empt and advise beyond the brief. RR Provides quality service using the unique research methodologies. With RAINBOW Research they feel being the part of project, and can literally be involved even at the level of managing studies, as we are the only agency with a transparent quality control system that allows the clients to judge the quality of marketing information. Team at RR is always there to conduct and support any Pan-India activity.
Industry Experience Our knowledge and expertise spans across industries, by way of our core teams direct or associated working on these verticals over the years.