Product manager being your own client

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Product manager being your own client

  1. 1. Product Manager:Being Your Own Client BA Conference, Pune Aug. 27, 2011 © ThoughtWorks 2008
  2. 2. Quotes• Most products are reborn. The initial version is almost always scrapped.• Creating a product is hard enough, marketing it and implementing it is a ‘totally different ballgame’.• As a product manager it helps to have • Reflexes of a juggler (to help keep multiple balls in the air) • Nose of a basset hound (to help sniff the environment) • Hide of rhinoceros (to help deflect the poison darts coming your way). © ThoughtWorks 2008
  3. 3. OutlineWhat Is A Software ProductCharacteristics Of A Software ProductWhat Is Software Product ManagementProduct Manager SkillsIs BA a Good Candidate for Product ManagerKey Considerations In Product CreationProduct Management ChallengesProduct Management Learnings © ThoughtWorks 2008
  4. 4. What Is A Software Product? © ThoughtWorks 2008
  5. 5. What Is A Software Product?A single application or suite ofapplications built by softwarecompany to be used by multiplecustomersExamples: Finacle, Oracle DB 10g,SAP ERP, MS Office etc. © ThoughtWorks 2008
  6. 6. Characteristics Of A Software Product © ThoughtWorks 2008
  7. 7. Characteristics Of A Software Product• Used by Multiple Customers• IP is owned by the Creator• It is based on Domain Knowledge• It is Licensed• It has Versions• It has a Lifecycle © ThoughtWorks 2008
  8. 8. What Is Software Product Management? © ThoughtWorks 2008
  9. 9. What Is Software Product Management? Discipline which governs a product from its inception to the market, or customer delivery, and service, in order to generate highest possible value for the customer. Software Product Management is about delivering the right products, at the right time, to the right markets.• The main challenge of software product management is balancing the different and frequently conflicting wishes, needs and priorities of sponsors, developers, marketers and customers. © ThoughtWorks 2008
  10. 10. Product Manager Skills © ThoughtWorks 2008
  11. 11. Product Manager SkillsLeadershipDomain KnowledgePassion for Customer DelightMulti TaskingUnderstanding System ArchitectureKeeping Pace with Business EnvironmentDealing with Variety of StakeholdersManaging and Mentoring PeopleCommercial AcumenShowcasing Product/Solution © ThoughtWorks 2008
  12. 12. Is BA Good Candidate For Product ManagerLeadershipDomain KnowledgePassion for Customer DelightMulti TaskingUnderstanding System ArchitectureKeeping Pace with Business EnvironmentDealing with Variety of StakeholdersManaging and Mentoring PeopleCommercial AcumenShowcasing Product/Solution © ThoughtWorks 2008
  13. 13. Key Considerations In Deciding Product Creation © ThoughtWorks 2008
  14. 14. Key Considerations In Product CreationClarity on Need Intended to FulfillSustainability of USPExtent of CompetitionExtent of InvestmentFinancial ViabilityCapabilities in People Process Technologies Domain Marketing © ThoughtWorks 2008
  15. 15. Key Product Management Challenges © ThoughtWorks 2008
  16. 16. Key Product Management ChallengesFulfilling Cost and ROI ExpectationsKnowledge ManagementGetting and Retaining the right kind of PeopleBalancing Interests of Multiple StakeholdersEnsuring Product remains Up To Date © ThoughtWorks 2008
  17. 17. Product Management Learnings © ThoughtWorks 2008
  18. 18. Product Management LearningsDo’s: Package Features as Solutions Modularize Optimally Accept Mistakes & Know when to ‘Cut Your Losses’ Always keep Customer’s TOC in mindDonts: Aim to ‘Make Everyone Happy’ ‘Chew too much’ at a time, for development Base Initial Dev. on Single Client Requirements Use Pricing as Primary Competitive Advantage © ThoughtWorks 2008
  19. 19. Questions? © ThoughtWorks 2008
  20. 20. Thank You © ThoughtWorks 2008

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