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Title presentation

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A brief presentation outlining my work approach & process

A brief presentation outlining my work approach & process

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Transcript

  • 1. Sunil Inasu<br />Retail design & project management<br />
  • 2. What makes for a successful store?<br />
  • 3. What makes for a successful store?<br />
  • 4. What makes for a successful store?<br />
  • 5. Retail design & Project management<br />
  • 6. Store design – who for?<br />
  • 7. Store design – Primary deliverables<br />
  • 8. Business Generation<br />
  • 9. Business Generation<br />
  • 10. Business Generation<br /><ul><li>Understand the business, categories and category share
  • 11. SKU’s and display densities
  • 12. Choice of Store location
  • 13. Façade treatment, signage & show windows
  • 14. Store access & exit
  • 15. Intuitive yet calculated layout
  • 16. Category zoning & placement
  • 17. Highlight & focal elements
  • 18. Circulation paths & widths
  • 19. Visual connect across floors
  • 20. Ease of vertical transportation
  • 21. Back office, stockrooms & store replenishments
  • 22. Staff services
  • 23. Security & shrinkage limitation
  • 24. Cost effective design
  • 25. Store analysis and feedback</li></li></ul><li>Customer Engagement<br />
  • 26. Customer Engagement<br />
  • 27. Customer Engagement<br /><ul><li>Customer profiles & shopping patterns
  • 28. Customer desirables & must have’s
  • 29. Impulse vs. planned buys, cross merchandising
  • 30. Intuitive layout & category placement
  • 31. Uncluttered layout and displays
  • 32. Circulation paths & widths, hassle free browsing
  • 33. Highlights, focal points & promotional areas
  • 34. Effective Lighting
  • 35. Seasonal Themes
  • 36. Effective VM & collaterals
  • 37. In store signages & communication
  • 38. Services – baggage drops, shopping bags, trolleys, gift wrap, restrooms
  • 39. Trial rooms, service desks, cash tills
  • 40. Rest and refreshment options
  • 41. Regular store refreshment & maintenance
  • 42. Store analysis and feedback</li></li></ul><li>Communicate brand identity<br />
  • 43. Communicate brand identity<br />
  • 44. Communicate brand identity<br /><ul><li>Store design concept and theme
  • 45. Colors
  • 46. Textures
  • 47. Materials
  • 48. Music
  • 49. Aroma
  • 50. Temperature
  • 51. Display densities
  • 52. Green initiatives
  • 53. Collaterals, graphics</li></li></ul><li>Retail design & Project management<br />
  • 54. Primary deliverables<br />
  • 55. Time<br />
  • 56. Time<br />Macro<br /><ul><li>Store count forecast and plan for the year
  • 57. Plan and share fund flow requirement
  • 58. Plan adequate infrastructure and resources
  • 59. Work out SOP’s for pre-fitout and post fitout times
  • 60. Standardization – design, details, drawings, processes
  • 61. Inventories for lead time items
  • 62. Ready for fitout sites
  • 63. Maximize landlord deliverables
  • 64. Get the best vendors</li></ul>Micro<br /><ul><li>Project checklists for drawings
  • 65. Efficient Co-ordination for services
  • 66. Project Checklists for orders and schedule of works
  • 67. SIS data collection & docket submission SOP’s
  • 68. Pert charts
  • 69. Efficient site supervision and co-ordination
  • 70. Status updates, pictures, follow ups
  • 71. Account for Murphy’s law, provide for alternate plans and contingencies
  • 72. Vendor management & upgradation
  • 73. Payment tracking and documentation</li></li></ul><li>Cost<br />
  • 74. Cost<br />Macro<br /><ul><li>Create cost targets, identify potential areas of savings
  • 75. Rate analysis
  • 76. Cheaper specs / equipment / vendors
  • 77. Efficiency partnerships
  • 78. R & D, new technologies
  • 79. Multiple vendor base
  • 80. Rate contracts
  • 81. Maximize landlord deliverables</li></ul>Micro<br /><ul><li>Budgets
  • 82. Tracking
  • 83. Certification and closure</li></li></ul><li>Quality<br />
  • 84. Quality<br />Macro<br /><ul><li>SOP for VIF forms
  • 85. Design SOP’s
  • 86. Quality of design & drawings
  • 87. Specs and BOQ’s
  • 88. R & D, Store visits and analysis
  • 89. Asset lists</li></ul>Micro<br /><ul><li>Site supervision, reports, pictures, checks
  • 90. Measurement checks and certification</li></li></ul><li>Team Motto<br />Thought out plans, methods & decisions<br />Make them, Follow them<br />Through lists <br />And reminders<br />

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