Sunil Inasu<br />Retail design & project management<br />
What makes for a successful store?<br />
What makes for a successful store?<br />
What makes for a successful store?<br />
Retail design & Project management<br />
Store design – who for?<br />
Store design – Primary deliverables<br />
Business Generation<br />
Business Generation<br />
Business Generation<br /><ul><li>Understand the business, categories and category share
SKU’s and display densities
Choice of Store location
Façade treatment, signage & show windows
Store access & exit
Intuitive yet calculated layout
Category zoning & placement
Highlight & focal elements
Circulation paths & widths
Visual connect across floors
Ease of vertical transportation
Back office, stockrooms & store replenishments
Staff services
Security & shrinkage limitation
Cost effective design
Store analysis and feedback</li></li></ul><li>Customer Engagement<br />
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A brief presentation outlining my work approach &amp; process

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  1. 1. Sunil Inasu<br />Retail design & project management<br />
  2. 2. What makes for a successful store?<br />
  3. 3. What makes for a successful store?<br />
  4. 4. What makes for a successful store?<br />
  5. 5. Retail design & Project management<br />
  6. 6. Store design – who for?<br />
  7. 7. Store design – Primary deliverables<br />
  8. 8. Business Generation<br />
  9. 9. Business Generation<br />
  10. 10. Business Generation<br /><ul><li>Understand the business, categories and category share
  11. 11. SKU’s and display densities
  12. 12. Choice of Store location
  13. 13. Façade treatment, signage & show windows
  14. 14. Store access & exit
  15. 15. Intuitive yet calculated layout
  16. 16. Category zoning & placement
  17. 17. Highlight & focal elements
  18. 18. Circulation paths & widths
  19. 19. Visual connect across floors
  20. 20. Ease of vertical transportation
  21. 21. Back office, stockrooms & store replenishments
  22. 22. Staff services
  23. 23. Security & shrinkage limitation
  24. 24. Cost effective design
  25. 25. Store analysis and feedback</li></li></ul><li>Customer Engagement<br />
  26. 26. Customer Engagement<br />
  27. 27. Customer Engagement<br /><ul><li>Customer profiles & shopping patterns
  28. 28. Customer desirables & must have’s
  29. 29. Impulse vs. planned buys, cross merchandising
  30. 30. Intuitive layout & category placement
  31. 31. Uncluttered layout and displays
  32. 32. Circulation paths & widths, hassle free browsing
  33. 33. Highlights, focal points & promotional areas
  34. 34. Effective Lighting
  35. 35. Seasonal Themes
  36. 36. Effective VM & collaterals
  37. 37. In store signages & communication
  38. 38. Services – baggage drops, shopping bags, trolleys, gift wrap, restrooms
  39. 39. Trial rooms, service desks, cash tills
  40. 40. Rest and refreshment options
  41. 41. Regular store refreshment & maintenance
  42. 42. Store analysis and feedback</li></li></ul><li>Communicate brand identity<br />
  43. 43. Communicate brand identity<br />
  44. 44. Communicate brand identity<br /><ul><li>Store design concept and theme
  45. 45. Colors
  46. 46. Textures
  47. 47. Materials
  48. 48. Music
  49. 49. Aroma
  50. 50. Temperature
  51. 51. Display densities
  52. 52. Green initiatives
  53. 53. Collaterals, graphics</li></li></ul><li>Retail design & Project management<br />
  54. 54. Primary deliverables<br />
  55. 55. Time<br />
  56. 56. Time<br />Macro<br /><ul><li>Store count forecast and plan for the year
  57. 57. Plan and share fund flow requirement
  58. 58. Plan adequate infrastructure and resources
  59. 59. Work out SOP’s for pre-fitout and post fitout times
  60. 60. Standardization – design, details, drawings, processes
  61. 61. Inventories for lead time items
  62. 62. Ready for fitout sites
  63. 63. Maximize landlord deliverables
  64. 64. Get the best vendors</li></ul>Micro<br /><ul><li>Project checklists for drawings
  65. 65. Efficient Co-ordination for services
  66. 66. Project Checklists for orders and schedule of works
  67. 67. SIS data collection & docket submission SOP’s
  68. 68. Pert charts
  69. 69. Efficient site supervision and co-ordination
  70. 70. Status updates, pictures, follow ups
  71. 71. Account for Murphy’s law, provide for alternate plans and contingencies
  72. 72. Vendor management & upgradation
  73. 73. Payment tracking and documentation</li></li></ul><li>Cost<br />
  74. 74. Cost<br />Macro<br /><ul><li>Create cost targets, identify potential areas of savings
  75. 75. Rate analysis
  76. 76. Cheaper specs / equipment / vendors
  77. 77. Efficiency partnerships
  78. 78. R & D, new technologies
  79. 79. Multiple vendor base
  80. 80. Rate contracts
  81. 81. Maximize landlord deliverables</li></ul>Micro<br /><ul><li>Budgets
  82. 82. Tracking
  83. 83. Certification and closure</li></li></ul><li>Quality<br />
  84. 84. Quality<br />Macro<br /><ul><li>SOP for VIF forms
  85. 85. Design SOP’s
  86. 86. Quality of design & drawings
  87. 87. Specs and BOQ’s
  88. 88. R & D, Store visits and analysis
  89. 89. Asset lists</li></ul>Micro<br /><ul><li>Site supervision, reports, pictures, checks
  90. 90. Measurement checks and certification</li></li></ul><li>Team Motto<br />Thought out plans, methods & decisions<br />Make them, Follow them<br />Through lists <br />And reminders<br />

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