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Checkin 2.0
 

Checkin 2.0

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    Checkin 2.0 Checkin 2.0 Presentation Transcript

    • Check-In 2.0
      Dec 2010
    • Table of Contents
      Check-In Fatigue
      Check-In 2.0
      Direct To Consumer with Check-in 2.0
      Enhanced Loyalty with Check-In 2.0
      Value Delivered by Check-In 2.0
    • Check-In Fatigue
    • Check-in Fatigue
      “I'm finding it harder and harder to be motivated to bother with check-ins anymore. The novelty has worn off. I'm not so interested in being the mayor of my local dog park.”– Source AdAge
      • Burdensome App downloads and Manual Check-Ins
      • Phantom Check-ins – No way to authenticate presence
      • Frivolous destinations, meaningless incentives
      • GPS-based spam offers
    • Limitations of Current Check-in Technologies
      • GPS
      • Does not work well indoors
      • Needs very accurate Geo-fencing to capture in-store presence
      • Significant battery drain
      • Cellular Location weaknesses
      • Lacks fidelity to capture in-store presence
      • Dog whistle (Shopkick) weaknesses
      • Encumbers users: Needs application to be downloaded and invoked
      • Poor fidelity when phone is inside purse
    • Introducing Check-In 2.0
      Digital In-Store Ad Network
    • Check-In 2.0 Essentials
      • Offline Cookie for Brick and Mortar Retail
      • Ease of Use – simply walk in
      • Auto Check-In
      • No Card Swiping etc.
      • No Signing in on mobile apps
      • Authenticated check-in
      • “YOU” have to be present
      • Relevant Offers When andWhere You Shop
      Novitaz Exec Summary
    • Value of Check-In 2.0
      • Imagine Amazon.com for Brick and Mortar Retail
      • Effectively utilizes cookie-based online check-in
      • Personalizes the ecommerce experience for every returning customer
      • Results in increased cross-sells and up-sells
      • Without knowledge about a customer’s presence there is little a business can do to serve its customers effectively
      Hello, Jane Doe
      Jane’s Amazon.com
    • The Novitaz Approach
      Digital In-Store Ad Network
    • Check-In 2.0
      Unprecedented Customer Insights
      Direct to Consumer 2.0
      Novitaz Exec Summary
    • Our Approach
      • Capture in-store presence and browsing with an Offline Cookie – the NovitazInside Approach
      • Enable a Direct to Consumer Ad-network – the first of its kind
      • Deliver targeted in-store offers on the phone based on customer identification, transaction history, and shopping behavior – the phone is the communication platform
      • Dramatically increase offer redemption and maximize the in-store experience
      Novitaz Exec Summary
    • Direct to Consumer with Check-In 2.0
      Digital In-Store Ad Network
    • Direct to Consumer 2.0
      • Extends Online Context-Based Adverting In-Store
      Novitaz Exec Summary
    • How it Works - Overview
      Customer
      Enters
      Customer
      Exits
      Customer
      Enters
      Customer
      Exits
      e
      e
      e
      e
      Customer Identified upon entry
      Customer Identified upon entry
      Services Infrastructure determines relevant offers based on in-store presence, browsing and purchases
      Services Infrastructure determines relevant offers based on in-store presence, browsing and purchases
      RETAIL STORE
      RETAIL STORE
      MENS
      MENS
      WOMENS
      WOMENS
      Entrance/Egress Hotspots
      Entrance/Egress Hotspots
      Internal Hotspots
      Internal Hotspots
      EZONE
      CHILDRENS
      Product Offers sent on mobile phone
      Novitaz Hotspots captures brand and product interest
      Novitaz Hotspots captures brand and product interest
      Targeted Offers increases sales and drives customers back to the store
      Targeted Offers increases sales and drives customers back to the store
    • Campaign Management
      • Manage In-Store Campaigns just like online campaigns
      • Deliver relevant offers based on Customer Interest
      • Segmented by purchase recency, frequency, value
      • Store visit recency, frequency, time spent in store
      • Department visit recency, frequency, time spent in department
      • Make Offers Location Sensitive
      • Valid only in this store (the store the customer is in)
      • Valid only for this visit (buy now!)
      • Loosely-Coupled Integration
      • Campaign Management Offered as a Service
      • Transaction Log extracts for determining Lost Sales
      Digital In-Store Ad Network
    • Customer Enters Store
      • Brand Offer sent via SMS to regular phone
      • List of Offers sent to smart phones
      Digital In-Store Ad Network
    • Customer Clicks Thru
      • Customer Selects Offers of Interest
      • Brand Response sent to Brand Company
      • Return on relationship delivered for a brand company
      DKNYC Work Dress
      15% Off
      Michael Kors Evening Dress
      $49 Off
      Ultra Skinny Jeans
      15% Off
      The Perfect Black Blazer
      $18 Off
      Digital In-Store Ad Network
    • Customer Redeems Offers
      • In-Store Action
      • Offer redeemed by showing Promo Code or 2D barcode to Cashier
      • Session Metrics Recorded
      • Shopping Duration
      • Products and Departments of Interest
      • Offer-responses completed
      • Significant Increase in Customer Intelligence for Loyalty and Brand Company
      Digital In-Store Ad Network
    • Enhanced Loyalty with Check-In 2.0
      Enhanced Loyalty
    • Unprecedented Customer Insights
      • NovitazInside captures in-store shopping metrics and derives unprecedented insights into customer behavior
      • Store visit captured regardless of purchase
      • Browsing behavior, departments visited, lost sales/opportunities and visit duration recorded
      • In-Store Session metrics presents a new dimension for Customer Segmentation
      • Significantly enhances the ROI of loyalty solutions by:
      • Identifying the presence of repeat customers
      • Capturing the browsing behavior of customers within a store as session metrics
      • Completing the 360 degree view of the customer
      Enhanced Loyalty
    • Enhanced Loyalty
      Existing Loyalty Card
      What a guest purchased
      Identifies cross-sells
      Mass Marketing
      Generic rewards based on spend
      Check-In 2.0 powered Loyalty Card
      What a guest is interested in purchasing
      Identifies new and lost opportunities
      In-Store Presence Marketing
      Loyalty based on understanding in-store browsing behavior
      Enhanced Loyalty
    • The Location Space and Check-In 2.0
      LBS - Mostly about manual check-ins

      Micro-LBS with Check-In 2.0
      • Deliver Relevant Offers When and Where you Shop
      • Singular Focus on In-Store
      • Digital In-Store Ad Network
      • Auto Check-in based on Opt-in – deliver value to the consumer while not expecting the consumer to change behavior
      • Monetization thru brand-response, much like online Ad Networks
      • No Gaming, downloading apps, earning badges etc.
      • Get Rewarded for Checking-In to a Store
      • Assumes change in consumer behavior: download apps, enable listeners, scan product pictures
      • Menagerie of business models: Earn Virtual Rewards, Donate to Causes
    • Value Delivered by Check-In 2.0
      Check-In 2.0