Checkin 2.0

Check-In 2.0
Dec 2010

Table of Contents
Check-In Fatigue
Check-In 2.0
Direct To Consumer with Check-in 2.0
Enhanced Loyalty with Check-In 2.0
Value Delivered by Check-In 2.0

Check-In Fatigue

Check-in Fatigue
“I'm finding it harder and harder to be motivated to bother with check-ins anymore. The novelty has worn off. I'm not so interested in being the mayor of my local dog park.”– Source AdAge
Burdensome App downloads and Manual Check-Ins
Phantom Check-ins – No way to authenticate presence
Frivolous destinations, meaningless incentives
GPS-based spam offers

Limitations of Current Check-in Technologies
GPS
Does not work well indoors
Needs very accurate Geo-fencing to capture in-store presence
Significant battery drain
Cellular Location weaknesses
Lacks fidelity to capture in-store presence
Dog whistle (Shopkick) weaknesses
Encumbers users: Needs application to be downloaded and invoked
Poor fidelity when phone is inside purse

Introducing Check-In 2.0
Digital In-Store Ad Network

Check-In 2.0 Essentials
Offline Cookie for Brick and Mortar Retail
Ease of Use – simply walk in
Auto Check-In
No Card Swiping etc.
No Signing in on mobile apps
Authenticated check-in
“YOU” have to be present
Relevant Offers When andWhere You Shop
Novitaz Exec Summary

Value of Check-In 2.0
Imagine Amazon.com for Brick and Mortar Retail
Effectively utilizes cookie-based online check-in
Personalizes the ecommerce experience for every returning customer
Results in increased cross-sells and up-sells
Without knowledge about a customer’s presence there is little a business can do to serve its customers effectively
Hello, Jane Doe
Jane’s Amazon.com

The Novitaz Approach

Check-In 2.0
Unprecedented Customer Insights
Direct to Consumer 2.0

Our Approach
Capture in-store presence and browsing with an Offline Cookie – the NovitazInside Approach
Enable a Direct to Consumer Ad-network – the first of its kind
Deliver targeted in-store offers on the phone based on customer identification, transaction history, and shopping behavior – the phone is the communication platform
Dramatically increase offer redemption and maximize the in-store experience

Direct to Consumer with Check-In 2.0

Direct to Consumer 2.0
Extends Online Context-Based Adverting In-Store

How it Works - Overview
Customer
Enters
Customer
Exits
Customer
Enters
Customer
Exits
e
e
e
e
Customer Identified upon entry
Customer Identified upon entry
Services Infrastructure determines relevant offers based on in-store presence, browsing and purchases
Services Infrastructure determines relevant offers based on in-store presence, browsing and purchases
RETAIL STORE
RETAIL STORE
MENS
MENS
WOMENS
WOMENS
Entrance/Egress Hotspots
Entrance/Egress Hotspots
Internal Hotspots
Internal Hotspots
EZONE
CHILDRENS
Product Offers sent on mobile phone
Novitaz Hotspots captures brand and product interest
Novitaz Hotspots captures brand and product interest
Targeted Offers increases sales and drives customers back to the store
Targeted Offers increases sales and drives customers back to the store

Campaign Management
Manage In-Store Campaigns just like online campaigns
Deliver relevant offers based on Customer Interest
Segmented by purchase recency, frequency, value
Store visit recency, frequency, time spent in store
Department visit recency, frequency, time spent in department
Make Offers Location Sensitive
Valid only in this store (the store the customer is in)
Valid only for this visit (buy now!)
Loosely-Coupled Integration
Campaign Management Offered as a Service
Transaction Log extracts for determining Lost Sales

Customer Enters Store
Brand Offer sent via SMS to regular phone
List of Offers sent to smart phones

Customer Clicks Thru
Customer Selects Offers of Interest
Brand Response sent to Brand Company
Return on relationship delivered for a brand company
DKNYC Work Dress
15% Off
Michael Kors Evening Dress
$49 Off
Ultra Skinny Jeans
15% Off
The Perfect Black Blazer
$18 Off

Customer Redeems Offers
In-Store Action
Offer redeemed by showing Promo Code or 2D barcode to Cashier
Session Metrics Recorded
Shopping Duration
Products and Departments of Interest
Offer-responses completed
Significant Increase in Customer Intelligence for Loyalty and Brand Company

Enhanced Loyalty with Check-In 2.0
Enhanced Loyalty

Unprecedented Customer Insights
NovitazInside captures in-store shopping metrics and derives unprecedented insights into customer behavior
Store visit captured regardless of purchase
Browsing behavior, departments visited, lost sales/opportunities and visit duration recorded
In-Store Session metrics presents a new dimension for Customer Segmentation
Significantly enhances the ROI of loyalty solutions by:
Identifying the presence of repeat customers
Capturing the browsing behavior of customers within a store as session metrics
Completing the 360 degree view of the customer
Enhanced Loyalty

Enhanced Loyalty
Existing Loyalty Card
What a guest purchased
Identifies cross-sells
Mass Marketing
Generic rewards based on spend
Check-In 2.0 powered Loyalty Card
What a guest is interested in purchasing
Identifies new and lost opportunities
In-Store Presence Marketing
Loyalty based on understanding in-store browsing behavior
Enhanced Loyalty

The Location Space and Check-In 2.0
LBS - Mostly about manual check-ins
–
Micro-LBS with Check-In 2.0
Deliver Relevant Offers When and Where you Shop
Singular Focus on In-Store
Auto Check-in based on Opt-in – deliver value to the consumer while not expecting the consumer to change behavior
Monetization thru brand-response, much like online Ad Networks
No Gaming, downloading apps, earning badges etc.
Get Rewarded for Checking-In to a Store
Assumes change in consumer behavior: download apps, enable listeners, scan product pictures
Menagerie of business models: Earn Virtual Rewards, Donate to Causes

Value Delivered by Check-In 2.0
Check-In 2.0

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Checkin 2.0

by SuniMunshani on Dec 18, 2010

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