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Corporate Social Responsibility Trigema
Corporate Social Responsibility Trigema
Corporate Social Responsibility Trigema
Corporate Social Responsibility Trigema
Corporate Social Responsibility Trigema
Corporate Social Responsibility Trigema
Corporate Social Responsibility Trigema
Corporate Social Responsibility Trigema
Corporate Social Responsibility Trigema
Corporate Social Responsibility Trigema
Corporate Social Responsibility Trigema
Corporate Social Responsibility Trigema
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Corporate Social Responsibility Trigema

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  • 1. Corporate SocialResponsiblity
  • 2.  Trigema was founded by Josef and Eugen Mayer in Burladingen in 1919 First they produced underware A company health insurance fund and a company medical officer were introduced in 1950 to improve the social situation of workers Wolfgang Grupp took over the business from his father in 1969 Wolfgang Grupp restructured they company and introduced the brand name Trigema
  • 3.  Further new buildings were established and today the company ownes open plan offices, a leisure centre, a helicopter, petrol stations and new production plants Largest textil and T-Shirt manufacturer in Germany Over 1,000 employees Sells products online and in 50 Trigema-Shops
  • 4. Wolfgang Grupp
  • 5.  The European Commision defines Corporate Social Responsibility as “a concept whereby companies integrate social and environmental concerns in their business operations and in their interaction with their stakeholders on a voluntary basis”
  • 6.  Profit maximization not the ultimate goal! Producing their items 100% in Germany Preserve jobs Absolute job security No layoffs in the last 30 years
  • 7.  Job guarantee for employees„ children „Wolfgang Grupp“ Foundation Minimize impacts on environment: Solar panels biodegradable T-Shirts
  • 8. Federal Cross of Merit (Bundesverdienstkreuz)Company of the Year (2006) (www.ja-zu-deutschland.de)Cicero Speaker Award (2005)
  • 9. Do they obey the law ?Is Trigema profitable ?Doing the right thing ?Contribute to the broader community ?
  • 10. http://www. perenhall.com/robbinshttp://ec.europa.eu/enterprise/policies/sustai nable-business/files/csr/new-csr/act_en.pdfhttp://www.investorwords.com/4616/social_re sponsibility.htmlhttp://en.wikipedia.org/wiki/Corporate_Social_ Responsibilityhttp://www.jstor.org/pss/258977http://www.epea.com/deutsch/cradle/konzept .htmhttp://en.wikipedia.org/wiki/Cradle_to_Cradle
  • 11.  Presented in Human Ressource Management in WS 2009/2010 Task: Pick a company, that you feel meets the criteria of a socially responsible organisation. Explain why using the criteria reviewed in class.

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