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In its recent research report, “State of Video in e-Commerce,” SundaySky, the leader in dynamically generated videos for optimized SEO and improved conversion rates, found that while most of the top Internet retailers are using video, few of them are using it in a way that positively affects the bottom line. For these retailers, video is window dressing when it could be a powerful force to drive SEO and, by extension, sales.
This report specifically references the video practices of top retailers including Overstock.com, Amazon, Apple and QVC.
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