After constructing my flat plan it was now time to develop and create my media product into life, I started to find a font for my masthead. I wanted my font to stand out from the rest ,something different and attention grabbing. I knew what type of font I wanted ,as the results of my music magazine questionnaire, suggested a three-dimensional font which would make the masthead more eye catching , as it will be the first thing the reader will focus their attention on, Thus it is also a clever form of instant branding , meaning when people just see the masthead , everyone will know it is a “Amplify” magazine.In order to find a good three – dimensional font for my masthead , I went onto a website called - http://www.logoease.com , using this website I was able to create a masthead, which looked more like a logo, this helped to give a sort of brand identity to my magazine and make it easier to identify in the shelves. I then saved my image and opened a program called Adobe Photoshop, this program allows me to enhance and edit my photos to create more professional looking images.
Here , I removed the background using the “Magic Eraser tool”, and tried playing around with the colours to see which bestsuited the target audience , and would givemy magazine a youth full look, I decided to stay with black as it was plain and simple and helps the 3-dimentional font to stand out ,also I tried to filter the masthead to make it more appealing , I could not findthe look I was going for and therefore left it.I then saved my font as a PNG file, which allowed me to convert my file so I couldmove it across to Adobe InDesign where I would be making my magazine. After opening Adobe InDesign, I realised I had to make , separate pages for the different pages needed for my magazine e.g. front cover, contents page and the double spread, all these pages had to be copies made from the" A- Master” Page, this was the original page which I had saved and am going to construct my front cover on.
I then went back onto Adobe Photoshop to make my plain black background, to do this I opened and saved a A4 page and filled it in black with thepaint bucket tool , I then saved it as a PNG file and imported it back over to Adobe InDesign. To bring across a file, you have to create a new layer , then make a box for where you want your images to go, then click on “file” and “place "and insert the image. It was important to create a new layer because in future if you wanted to delete an image it would be easier because everything would had been saved onto different layers.
I looked back at my background and thought , was this good background which would reflect the lifestyle of my target audience ? I realised I could do much better so I went back onto Adobe Photoshop and opened a picture I took of a school wall, it looked plain and boring , so I added effects such as “Dark Strokes "and altered the light and dark intensity and the balance creating a goodAfter altering the light use forintensity and thepicture which I would / dark my background. balance I had created a good urban backstreet type ambience . I then saved the changes made and convert edit into a PNG file, and then brought it over to Adobe InDesign where I placed it as my background, so now I was ready to , start to build my magazine.
I made a new layer and placed the masthead in the top right hand corner of the page, leaving room for the pugto go into the left hand side , to do this had to overlap the layers . I did this by dragging the little pointer sign fromlayer 2 onto layer 3, this allowed me to bring forward the masthead and place it onto of my background. Now that I have got my masthead on the front cover it was time to add, cover lines, strap lines and other details that will help make my magazine look as professional as possible. To do this I went back onto http://www.logoease.com , and created my Strapline “Amplify your life..” and a fake website “ for more info visit … www.amplifymagazine.co.uk” also I added the Issue number and the season in which my magazine came
After making and saving the Strapline , Sub – headings and Issue No, I opened the Strapline image in Adobe Photoshop and changed the colours using the “Hue Saturation” tool, and altered the colours of the Strapline to see which would best suit my target audience , I knew the colours I needed because the results of my questionnaire suggested that 70% ofteenagers said they like the combination of red, black and blue as they are bright and youthful ,compared to green, orange andyellow , which people said resembled more of Pop genre. To make the pug , I had to make a equilateral triangle on Adobe Photoshop and fill it in bright red with the paint bucket tool, then I removed the background , and saved the pug as a PNG file and opened into onto a new layer on Adobe InDesign. Once I opened the pug in InDesign I had to change the size of the shape as it was too small ,by doing this I learnt that you need to click “shift” and drag when enlarging a picture, so it doesn’t look stretched or distorted which I didn’t in my preliminary task.
Later on after importing the pug onto my magazine , I had to rotate the triangle so it fitted in perfectly in the top left – hand corner of the page , I added coloured rectangles to separate the top and bottom strips and the masthead from the Strapline. I used to text tool in AdobeInDesign to fill in the gaps with topics ,such as what my pug was featuring (e.g. *free poster of Lil Rayne*) By now I realised that I needed a main image that would portray my target audience and their lifestyles, I did not want my magazine to look too hard core, but it still had to resemble of the tough , urban hip-hop image, therefore I used an image where the model is not smiling or looking too serious , to get a mixture of potential buyers.
Later on , I saved my main image as a PNG fileThere where many little steps, in the and imported it across to Adobe InDesign ,process of preparing my main image where created a new layer and placed the before I placed it on my front cover. image in the centre of the front cover, however First I had to remove background there where still gaps in my magazine that using the “Magic eraser tool” on needed to be filled. Therefore I looked back at Adobe Photoshop, however their the codes and conventions needed for awhere still bits of grey background in magazine , and realised that I did not have a left between the model’s spiky hair , – third , after looking at some magazines, Iwhich could not be removed with the learnt that the most interesting and exclusive “ magic eraser or the normal eraser interviews, and tips/advice are on the left third to tool” , and so the image just did not attract consumers. Therefore I researched seem quite right , through long ,some major hip-hop artists and some of the attempts of trial and error I found a After removing the grey bits, I played latest news in the music industry, and included solution, I removed as much of the around with the filter effects, to see them on my left third, with the headingbackground as possible, and filled in which would best suit my image and "exclusive interviews” and “features” to grab the the background black with the paint consumers attention, addedbuying my magazine Rayne” I also as by the artist’s name , “Lilbucket tool , this allowed me to pin – represent the messenge I wanted to portray. At the end I had chosen to use they will be which in to know the latest stories. the first this months issue its all about him andpoint accurately where the little grey bits where so I could remove them . “Dark Strokes” again as it would match his story of growing up in the big world and how After doing this I zoomed in to make my urban wall street background. I he has become a success . I did this tosure that every pixel was perfect and altered the black intensity from “0 – 2”, I emphasis the well known artist’s name and used the “ Magic Wand Tool” , to did this because it gave a shadowy look therefore is will help encourage consumers toselect the part which I wanted to cut , to my image , I left the white intensity at buy my magazine. I used the “text tool”, on I selected the models hair and “0”, otherwise my model would look to Adobe InDesign. I chosen to leave the text carefully removed the grey bits ghostly and distorted , and finally I white, to make it stand out with the contrast of a around his head with the “Magic changed the balance to “8”, I did this so dark background and then I added the “outerEraser tool” .Then I replaced the part the colours did not blend completely glow” effect on Adobe InDesign and made the which I selected, and at the end of together , but you could still define the “spread” to 100 to get the maximum glow , to my operation, I had successfully image, and what the model was wearing. help it stand out in the shelves. removed the grey marks , thus making my main image look as professional as possible. *No grey marks*
Now looking back at my magazine , I included most of the codes and conventions needed, but it stilldidn’t look professional , so I remembered to put a barcode on, which I altered on Adobe Photoshop and placed it on my magazine on Adobe InDesign. Then I added the price, this was a difficult decision if I did not have the research I had donebeforehand .This helped me chose a suitable price which would be affordable for my target audience.However by looking at the typical 16-24 year olds ,most teenagers are unemployed and are still in full-time education , therefore they are not going to pay £5-£6 on a magazine, therefore the price can become a major issue when it comes to buying,and the results of my questionnaire suggested that ,many teenagers would spend around £2.50 on a magazine as it is the middle of the range and a suitable price to market my magazine at, also due to the fact that it is a monthly magazine I feel that there I more information to write articles on andthe quality would be better and should hopefully be worth every penny.
After my audience feedback I realised that there where many issues raised within my Front Cover – For example…• That there is not a continuous theme set with the colour scheme since my masthead and main artist name was written with the outer glow of orange , although previously I wanted this to make the font stand out , many people thought that because of the different use of colour that this resembled a pop magazine .• The male model had a plain and straight face which did not seem to suit this genre , and with the black jacket he wore, it did not stand out against the urban background, also it hid the branding from the shirt and if this magazine was to go on sale I could have lost the opportunity for advertising .
Trial and improvement was the process in which I created my *NEW* front cover,through brainstorming ideas I slowly made many small alterations to my front cover
One of the major issue with myfront cover was the main image,after the audience feedback Iknew I needed a mid shot imageof the male model that wouldstand out amongst thebackground, attract theaudience and advertise thedesigner labels. In the processof creating my *NEW * frontcover I came cross manyfailures until I reached the finalresult.
TRIED AND FAILED ATTEMPTS FOR THE a few,throughmany These are failed attempts of my theOF MAIN IMAGE ON THE FRONT COVER of which I gradually progress progressed to make my *NEW* front cover.Here I used the spot healing tool to fade out theblemishes, however it looked very unprofessionalsince everything on his upper lip was smudged andgave it a matt effect when the rest of the image wasall of a natural skin tone On this image I used the smudge tool to try and blur in the unibrow so it would even out the skin tone, however smudge transformed into black messy blur , and I tried to remove parts of his forehead
*ACTUAL MAIN IMAGE USED FOR MY CONTENTS PAGE* I then rotated the image, so it was straight I then used the Clone Stamp tool, to replicate I imported a new mid shot image of the main and in the centre of the page the skin on the models nose and overlapped artist, and used the magic eraser tool to it onto his unibrow and then slightly smudged remove the unwanted grey background the edge so the new skin blends in with the oldI then flipped the image so that it faced towards In order for the Image to stand out from the the camera, and on my front cover it would be urban background, I changed the colour of the I then placed the new main image onto my looking directly towards the audience and his shirt to Dark blue , as it also coincides with my Front Coverbody language is pointing towards the left-third colour scheme of red, black and blue.
Whilst in the making of the front cover, I realised that many Hip-Hop artist have a tattoo on their hand or neck to resemble the hip-hop genre such as Chipmuck by doing this it adds to the Mise-en-scene of the star persona , therefore when on Adobe InDesign ,I decided that since my double page spread was about dreams, achieving goals and aspirations I added a tattoos on the neck of the main artist “believe” THE RESULTI then created a new layer on Adobe InDesign and then placed the image as a PNG
FINAL CHANGESI changed the outer glow colours from orange towhite with the red font since white illustratespurity and being unique individual and the redimplies courage , and I think through my imageryand my article people can develop as individualsand that the article will help 16-24yrs old whohave low self esteem. I also changed the fontfrom “Gill Sans Ultra Bold” to “Park Avenue andPristina” for the tattoo” to give a graffiti typesignature effect which I believe demonstratesthat the hip-hop genre is another form of art andby reading my magazine the creativity flowsthrough you. I also removed the added background underneath the sub heading “exclusive interviews “, and since the main artist on my contents page was called “Salina” I added her name into the interviews bar in the left third to create a sense of continuity and that everything I have mentioned in my magazine was related to a topic.