Lead Generations & Lead Management
Firm: Real estate
Online lead generation
As salespeople we all need to have a constant
source of quality sales leads and most of us are
always on the lookout for sources to get new
Often the success or failure of a salesperson is
in the way that they manage their lead list.
Why lead generation:
There are several benefits for both sellers and buyers in
One most important factor for service providers or sellers is
that they meet the right prospect and are given the
opportunity to pitch for selling their services or products.
This gives an indication that sellers are not just wasting the
time with a non-serious customer.
On the other hand, the buyer benefits with wide spectrum
of bids, trends, updates and latest information about the
product or services being desired.
Lead generation & its funnels:
Lead for any business activity is generated by the following ways;
•Advertising- (Print Ads in magazines, news papers, etc)
•Online Advertising- (Website, Mailers, Portals, Submissions, pay per click, SMM, SEM, Articles, etc)
•Mass mailers- (Brochure/ Flyer to database or leads)
•Cold calling/ Tele marketing-
•Outdoor Activities- (Site branding, Hoardings, Signage’s, Posts, etc)
All the above activities help generating leads for the product, those leads has to be categorized and
treated accordingly. SME companies generates the leads in the following ways
Leads to Enquiry Enquiry To follow
Take inputs/ pulse
Excite with benefits
Provide additional info/ re-pitch according to last
Site visit arrangement- Time/date commitment
SV follow up- Confirmation
Online as a powerful medium:
It penetrates to the various mediums across the globe and brings out quality
leads to the projects
It also acts a medium which directly makes the target to start interact with the
A global medium can spread the brand/product awareness and recollection
Cost of the reach is very less compared to other available mediums
Why Online/ why people visit websites:
To get information's on products or services
Ready to buy
The web as a research tool
Business & consumers
Competitors & sales people
Knowledge & services
Proposals for Upgradation
SEO- Search engine optimization
SEM- Search engine marketing
Pay per clicks
Social media marketing
Paid search advertising
Google page ranking
This is the process of structuring a web page so that it is found, read, and indexed by search engines in the
most effective manner possible. This makes your web site and its content attractive, relevant and visible to
search engines and web searchers. people could just enter a few words into a text box, click a button, and
yeah! There is a link to your web site.
Why wouldn't people be able to find our website?“
Certainly, existing customers or those who are already familiar with your company should be able to find
your site without any great difficulty, but this may not be the case.
Can you be sure that every potential customer has been reached by your advertising? What about the people
who don't read the magazines or newspapers where you chose to place advertisements?
SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search
engine result pages through the use of search engine optimization, paid placement, contextual advertising,
and paid inclusion.
Paid search advertising
When performing a search on Google, there are two different types of results that show up: the
organic listings and the paid, or sponsored, listings. Organically ranked sites are those which Google
finds most relevant for that search query.
The paid listings show up because an advertiser is paying money to be ranked that highly for those
phrases. When a searcher clicks on one of those listings, the advertiser is charged the cost per click
price for that ranking, so hopefully the searcher will convert into a sale for that advertiser.
Social Media Marketing:
Social media marketing benefits organizations and individuals by providing an additional channel
for customer support, a means to gain customer and competitive insight, and a method of
managing their reputation online.
The most popular platforms include: Facebook YouTube LinkedIn Twitter
Pay per clicks:
Google ad words- pay per click option. Displays the ad or promotion in the top pages which get
more visibility and focus