Your SlideShare is downloading. ×
Bourne supremacy presentation
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Bourne supremacy presentation

628
views

Published on

Published in: Entertainment & Humor, Sports

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
628
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. PRSENTATION BY:
    FILIPE, DANNY & JORDAN
  • 2. Intro
    The Bourne Supremacy is a 2004
    American spy film loosely based on
    Robert Ludlum’s novel of the same
    name. When Jason Bourne is framed
    for a botched CIA operation he is
    forced to take up his former life as a
    trained assassin to survive. The film
    was directed by Paul Greengrass and
    it starred Matt Damon as Jason
    Bourne. This presentation analyzes
    the advertising campaign leading up
    to the release of the film.
  • 3. Aim
    The aim of the advertising campaign was to maximize box office takings of the UIP action movie The Bourne Supremacy.
    The target was for The Bourne Supremacy to gross more than the previous film in the series The Bourne Identity.
  • 4. Target Audience
    Demographic:
    Strong Male Audience.
    Men aged 16-34
    Psychographic:
    Fans of Tom Clancy type stories,
    action, crime and thrillers.
  • 5. Examples of commercials
    UIP and ZenithOptmedia worked closely with Sky to create an integrated TV campaign that used core channels, interactive advertising, Sky’s Pub sports channel and the Skymovies.com website.
    Example of a Bourne Supremacy trailer:
    http://www.youtube.com/watch?v=fOLviFy9inA
  • 6. Form of media being used: TV
    TV e.g.70-second, 30-second and 10-second TV ads.
    Channels used:
    Sky Box Office
    Sky Pub Sports
    Sky Movies News
    ITV
    C4
    Five
    Emap Music Channels
    Sci-Fi
    In total the TV campaign reached 375 ratings.
  • 7. Form of media being used: Online
    Interactive site-the Bourne Passport-was created offering consumers the opportunity to watch footage from the movie, behind the scenes films, and an interview with the star Matt Damon.
    There was also a competition offering the chance to visit five of the locations featured in the film, it could be entered via the red button, mobile or online. (Attracted more than 17,000 entries)
  • 8. Comparison
    A similar campaign was carried out for the 2006 action movie Casino Royale. E.g.
    The posters are very similar,
    with both having their lead
    character walking determined
    towards the audience,
    with a gun in hand,
    making it clear what the
    film will be about.
    TV ads for Casino Royale were also ran on more men focused channels (Sky sports, etc.) so it targeted the same audience as The Bourne Supremacy.
  • 9. Summary
    In conclusion, the advertising campaign was a success because their aim was achieved.
    The result was The Bourne Supremacy
    becoming the number one film on its opening
    weekend and it went on to gross
    $288,500,217 worldwide, grossing more than
    the previous film in the series which earned
    just $214,034,224.
  • 10. Bibliography
    http://en.wikipedia.org/wiki/The_Bourne_Identity_(2002_film)
    http://en.wikipedia.org/wiki/The_Bourne_Supremacy_(film)
    http://www.imdb.com/title/tt0372183/