University of Hull -
Experiences of promoting
the use of Summon since
September 2012
Michael Latham and Mike Ewen
The Project
Experiences of promoting the use of Summon since September 2012 | 25 July 2013| 2
• Launched in September 2012...
Promotion 2012/13
Marketing
• Soft launch – not heavily promoted throughout year
• Promotional material – targeted at summ...
Promotion 2012/13
IL Delivery
• Embedded sessions – Only in certain faculties
– Presented as an additional service
– Brief...
Promotion 2012/13
Feedback
• Detailed online surveys
• Student focus group
• Usability testing
Experiences of promoting th...
Promotion 2012/13
Normal starting point
for academic work is?
What did you like most
about Summon?
Experiences of promotin...
Promotion 2012/13
“not easy to find where
to search”
“help was hard to find”
Experiences of promoting the use of Summon si...
Promotion 2013/14
Marketing
• Enhanced exposure within the University web presence
– Reviewed LibGuides
• Promotional mate...
Promotion 2013/14
Staff Support
• Front line library staff – Key messages
• Academic Staff – Drop in work shops and focuse...
Promotion 2013/14
IL Delivery
• Induction – Early introduction to software to embed it at the
heart of undergraduate resea...
Promotion 2013/14
LibGuides and Summon
• LibGuides as subject and IL gateways
• Centrepiece of face-to-face and online IL ...
Discussion Points
• Balance between Summon and other search resources
• Continuity of message
• Using feedback and usage d...
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Michael Latham and Mike Ewen "University of Hull - Experiences of promoting the use of Summon..."

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http://summonil2013.wordpress.com/
hashtag: #summonil

Michael Latham and Mike Ewen from the University of Hull talk about their experiences of promoting the use of Summon in this presentation. These slides are from the 2nd UK Information Literacy & Summon Day (SummonIL2013) which was held at Manchester Metropolitan University (MMU) on 25th July 2013.

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Michael Latham and Mike Ewen "University of Hull - Experiences of promoting the use of Summon..."

  1. 1. University of Hull - Experiences of promoting the use of Summon since September 2012 Michael Latham and Mike Ewen
  2. 2. The Project Experiences of promoting the use of Summon since September 2012 | 25 July 2013| 2 • Launched in September 2012 • Managed by a Project team made up of Library staff – Sub group covering promotion and usability Hi Hull
  3. 3. Promotion 2012/13 Marketing • Soft launch – not heavily promoted throughout year • Promotional material – targeted at summer exam period Staff Support • Demonstrations for front line library staff Experiences of promoting the use of Summon since September 2012 | 25 July 2013| 3
  4. 4. Promotion 2012/13 IL Delivery • Embedded sessions – Only in certain faculties – Presented as an additional service – Brief demonstration using a generic search Experiences of promoting the use of Summon since September 2012 | 25 July 2013| 4
  5. 5. Promotion 2012/13 Feedback • Detailed online surveys • Student focus group • Usability testing Experiences of promoting the use of Summon since September 2012 | 25 July 2013| 5
  6. 6. Promotion 2012/13 Normal starting point for academic work is? What did you like most about Summon? Experiences of promoting the use of Summon since September 2012 | 25 July 2013| 6
  7. 7. Promotion 2012/13 “not easy to find where to search” “help was hard to find” Experiences of promoting the use of Summon since September 2012 | 25 July 2013| 7
  8. 8. Promotion 2013/14 Marketing • Enhanced exposure within the University web presence – Reviewed LibGuides • Promotional material including springy flags and banners Experiences of promoting the use of Summon since September 2012 | 25 July 2013| 8
  9. 9. Promotion 2013/14 Staff Support • Front line library staff – Key messages • Academic Staff – Drop in work shops and focused mail shots Experiences of promoting the use of Summon since September 2012 | 25 July 2013| 9
  10. 10. Promotion 2013/14 IL Delivery • Induction – Early introduction to software to embed it at the heart of undergraduate research • Embedded information sessions at all levels • Drop-in sessions – Specific to individual databases including Summon • Postgraduate modules • Skills Team Experiences of promoting the use of Summon since September 2012 | 25 July 2013| 10
  11. 11. Promotion 2013/14 LibGuides and Summon • LibGuides as subject and IL gateways • Centrepiece of face-to-face and online IL delivery • Summon as a prominent part of the information finding narrative • Users exposed to a choice of resources and sources Experiences of promoting the use of Summon since September 2012 | 25 July 2013| 11
  12. 12. Discussion Points • Balance between Summon and other search resources • Continuity of message • Using feedback and usage data • User training Experiences of promoting the use of Summon since September 2012 | 25 July 2013| 12 Any Questions?

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