WEBEPLANUNG.AT SUMMIT // 04.07. 2014
THE CYBER LIONS 2014
WELCOME TO
CANNES!
AND TO THE CYBER JURY.
PRESELECTION + SHORTLIST ROUND. 5 DAYS
MEDALS + GRAND PRIX ROUND. 2 DAYS
THE JURY.
USA, ARGENTINA
MEXICO, UK, JAPAN
SINGAPORE, FRANCE
THAILAND, SWEDEN
INDIA, NEW ZEALAND
AUSTRIA, AUSTRALIA
CHINA,...
THE JURY.
SUSAN
BONDS
42 Entertainment
AARON
TURK
Colenso BBDO
ANDRÉ
PIVA
Lov Dentsu
ATAWOOT
WESARANURAK
adapter digital c...
3660 ENTRIES.
3 GRAND PRIX
23 GOLD, 51 SILVER, 79 BRONZE
158 SHORTLIST
PRESS CONFERENCE.
GRAND PRIX CRAFT
PHARRELL WILLIAMS - 24 HOURS OF HAPPY
ICONOCLAST, PARIS
GRAND PRIX INTEGRATED
CHIPOTLE MEXICAN GRILL
CREA...
... EXCELLENT WORK.
A CYBER TREND:
SOCIAL BUSINESS.
MICK EBELING
LOOK INSIDE • INTEL
HOME ALONE KIDS
COCA-COLA
A TICKET TO VISIT MUM
BRITISH AIRWAYS
THE BORN FRIENDS FAMILY P...
ENTRY:
TATTOO SKIN CANCER CHECK.
BRAND:
SOL DE JANEIRO.
CATEGORY: SOCIAL > ENGAGEMENT PLATFORM
CYBER LION SILVER
AGENCY:
OGILVY, SÃO PAULO, BRAZIL
INSIGHT, STRATEGY AND IDEA:
> S...
ENTRY:
LABELS AGAINST WOMEN.
BRAND:
PANTENE.
CATEGORY: WEB CAMPAIGN  BEAUTY
CYBER LION BRONZE
AGENCY:
BBDO GUERRERO, MAKATI, THE PHILIPPINES
INSIGHT, STRATEGY AND IDEA...
A CYBER TREND:
CAMPAIGN BECOMES PRODUCT.
CALENDER OF TALES
BLACKBERRY
ASSASSIN'S CREED IV
UBISOFT EMEA
KILLING KENNEDY
NATIONAL GEOGRAPHIC
HELLO MY NAME MEANS
JOHN...
ENTRY:
HEART OF THE ARCTIC.
BRAND:
ROYAL CANADIAN MINT.
CATEGORY: CRAFT  USER EXPERIENCE + ILLUSTRATION AND GRAPHIC DESIGN
CYBER LION BRONZE
AGENCY:
COSSETTE, MONTREAL, CANADA
IN...
SIX CYBER LIONS IN GOLD.
GRAND PRIX FOR GOOD.
simon.schwaighofer@redbullcreative.com
THANK YOU FOR YOUR ATTENTION
20140704 Take a Close Look at the World's Best Creatives Red Bull Creative Schwaighofer
20140704 Take a Close Look at the World's Best Creatives Red Bull Creative Schwaighofer
20140704 Take a Close Look at the World's Best Creatives Red Bull Creative Schwaighofer
20140704 Take a Close Look at the World's Best Creatives Red Bull Creative Schwaighofer
20140704 Take a Close Look at the World's Best Creatives Red Bull Creative Schwaighofer
20140704 Take a Close Look at the World's Best Creatives Red Bull Creative Schwaighofer
20140704 Take a Close Look at the World's Best Creatives Red Bull Creative Schwaighofer
20140704 Take a Close Look at the World's Best Creatives Red Bull Creative Schwaighofer
20140704 Take a Close Look at the World's Best Creatives Red Bull Creative Schwaighofer
20140704 Take a Close Look at the World's Best Creatives Red Bull Creative Schwaighofer
20140704 Take a Close Look at the World's Best Creatives Red Bull Creative Schwaighofer
20140704 Take a Close Look at the World's Best Creatives Red Bull Creative Schwaighofer
20140704 Take a Close Look at the World's Best Creatives Red Bull Creative Schwaighofer
20140704 Take a Close Look at the World's Best Creatives Red Bull Creative Schwaighofer
Upcoming SlideShare
Loading in …5
×

20140704 Take a Close Look at the World's Best Creatives Red Bull Creative Schwaighofer

594 views

Published on

Take a Close Look at the World´s Best Creatives

Werbung, die begeistert. Simon Cook, Head of Entries Development der Cannes Lions, eröffnet das Panel und erzählt über die Bedeutung des Kreativen für die (Werbe-)wirtschaft. Im Anschluss führen Sie die Juroren der Cyber, Media und Direct Lions durch die gelungensten digitalen Kampagnen der Welt.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
594
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
41
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

20140704 Take a Close Look at the World's Best Creatives Red Bull Creative Schwaighofer

  1. 1. WEBEPLANUNG.AT SUMMIT // 04.07. 2014 THE CYBER LIONS 2014
  2. 2. WELCOME TO CANNES!
  3. 3. AND TO THE CYBER JURY. PRESELECTION + SHORTLIST ROUND. 5 DAYS
  4. 4. MEDALS + GRAND PRIX ROUND. 2 DAYS
  5. 5. THE JURY. USA, ARGENTINA MEXICO, UK, JAPAN SINGAPORE, FRANCE THAILAND, SWEDEN INDIA, NEW ZEALAND AUSTRIA, AUSTRALIA CHINA, SPAIN, CANADA THE NETHERLANDS POLAND, BRAZIL SOUTH KOREA BELGIUM, GERMANY. 22 4 FROM DIFFERENT COUNTRIES & CONTINENTS.
  6. 6. THE JURY. SUSAN BONDS 42 Entertainment AARON TURK Colenso BBDO ANDRÉ PIVA Lov Dentsu ATAWOOT WESARANURAK adapter digital co. DR BRIAN YONGSIK NAM Cheil OpenTide DANIEL GRANATTA Flock DREW UNGVARSKY Grow ERIC SCHOEFFLER DDB Tribal Group JOE ALEXANDER The Martin Agency JUNG-A KIM Innocean Worldwide KAORU SUGANO Dentsu NATHALIE HUNI TBWA DAN Paris TONY HÖGQVIST Perfect Fools KRISTIAN SALIBA The Monkeys PEPA ROJO WYSIWYG TYTUS KLEPACZ 180heartbeats+ Jung von Matt MARIANO JEGER R/GA NICK TURNER AKQA VALERIE CHENG JWT Singapore MEERA SHARATH CHANDRA Tigress Tigress SIMON SCHWAIGHOFER Red Bull Creative WESLEY TER HAAR MediaMonks MEL EXON BBH TOM LOOCKX Havas Worldwide Brussles FRAZER JELLEYMAN TAXI USA, ARGENTINA MEXICO, UK, JAPAN SINGAPORE, FRANCE THAILAND, SWEDEN INDIA, NEW ZEALAND AUSTRIA, AUSTRALIA CHINA, SPAIN, CANADA THE NETHERLANDS POLAND, BRAZIL SOUTH KOREA BELGIUM, GERMANY. 22 4 FROM DIFFERENT COUNTRIES & CONTINENTS.
  7. 7. 3660 ENTRIES. 3 GRAND PRIX 23 GOLD, 51 SILVER, 79 BRONZE 158 SHORTLIST PRESS CONFERENCE.
  8. 8. GRAND PRIX CRAFT PHARRELL WILLIAMS - 24 HOURS OF HAPPY ICONOCLAST, PARIS GRAND PRIX INTEGRATED CHIPOTLE MEXICAN GRILL CREATIVE ARTISTS AGENCY, LOS ANGELES GRAND PRIX SOCIAL LIVE TEST SERIES, VOLVO TRUCKS FORSMAN & BODENFORS, GOTHENBURG CELEBRATE ...
  9. 9. ... EXCELLENT WORK.
  10. 10. A CYBER TREND: SOCIAL BUSINESS.
  11. 11. MICK EBELING LOOK INSIDE • INTEL HOME ALONE KIDS COCA-COLA A TICKET TO VISIT MUM BRITISH AIRWAYS THE BORN FRIENDS FAMILY PORTRAIT SKYPE
  12. 12. ENTRY: TATTOO SKIN CANCER CHECK. BRAND: SOL DE JANEIRO.
  13. 13. CATEGORY: SOCIAL > ENGAGEMENT PLATFORM CYBER LION SILVER AGENCY: OGILVY, SÃO PAULO, BRAZIL INSIGHT, STRATEGY AND IDEA: > Sol de Janeiro is a sunscreen brand that embraces the Brazilian beach culture. > The brand takes youth skin care very seriously. > The problem is that Brazilian youth seem to care more about getting a tan than having healthy skin. > In order to make Brazilian youth aware of this growing problem, Sol de Janeiro asked for help of those who care closest to youth's skin: their tattoo artists. We created a training programm to teach tattoo artists how to recognize skin problems.
  14. 14. ENTRY: LABELS AGAINST WOMEN. BRAND: PANTENE.
  15. 15. CATEGORY: WEB CAMPAIGN BEAUTY CYBER LION BRONZE AGENCY: BBDO GUERRERO, MAKATI, THE PHILIPPINES INSIGHT, STRATEGY AND IDEA: An online video showing men and women doing the same thing, but with one glaring difference: the labels used to describe them. The first-ever Philippine study on gender bias was initiated. The alarming results were revealed in the most popular social networks to get. Webisodes featuring high-profile women talking about the issue. Research showed a strong prejudice against women who are confident, assertive or career-driven. What's worse, people have come to accept these biases. For Pantene to help women succeed, there was a need for a conversation about what stops them.
  16. 16. A CYBER TREND: CAMPAIGN BECOMES PRODUCT.
  17. 17. CALENDER OF TALES BLACKBERRY ASSASSIN'S CREED IV UBISOFT EMEA KILLING KENNEDY NATIONAL GEOGRAPHIC HELLO MY NAME MEANS JOHNSON'S BABY
  18. 18. ENTRY: HEART OF THE ARCTIC. BRAND: ROYAL CANADIAN MINT.
  19. 19. CATEGORY: CRAFT USER EXPERIENCE + ILLUSTRATION AND GRAPHIC DESIGN CYBER LION BRONZE AGENCY: COSSETTE, MONTREAL, CANADA INSIGHT, STRATEGY AND IDEA: The Royal Canadian Mint wanted to try something new for the release of their Arctic Expedition series. Putting the focus on children instead of adults. Their challenge was to take coin collecting and history, 2 activities most children are resistant to, and make them intriguing. Our insight was that children are natural born explorers. The idea was to weave fact, fantasy, and Inuit mythology together and transform children into Arctic Ex- plorers. Their mission was to unlock 4 magical coins that would help them save the Heart of the Arctic.
  20. 20. SIX CYBER LIONS IN GOLD. GRAND PRIX FOR GOOD.
  21. 21. simon.schwaighofer@redbullcreative.com THANK YOU FOR YOUR ATTENTION

×