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20140703 work in other ways elance olsen
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20140703 work in other ways elance olsen

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Work in Other Ways …

Work in Other Ways

Wie muss ein Unternehmen heute organisiert sein, um die Potenziale von Digital zu heben? Qualifizierte Mitarbeiter lassen sich mit 9-to-5 nicht mehr locken. Sie wollen zeitlich flexibel und oft auch ortsunabhängig arbeiten. Unternehmen müssen sich nach diesen Bedürfnissen ausrichten, wollen sie kompetitiv bleiben. Dass vier von fünf Entscheidungsträger nicht digital ausgebildet sind, erschwert konsequente digitale Ausrichtungen. Wir zeigen Wege aus der Misere.

Published in: Marketing, Business, Technology

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  • 1. © 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. The reinvention of work Kjetil J. Olsen // VP, International // Elance-oDesk @kjetil_com
  • 2. © 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. Meet Heini… © 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. Meet Heini @kjetil_com
  • 3. © 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. Elance-oDesk helped Vivino build a game- changing business WEEK 8 - 10 WEEK 1 - 4 WEEK 4 - 8 FULL-TIME EMPLOYEES FREELANCERS (SCALING AS NEEDED) Mobile app developers Image recognition experts Video producers Database professionals Data entry specialists Content writers Translators They built a " hybrid workplace model, combining full-time employees and online freelancers
  • 4. © 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. 4 Vivino is a mobile app allowing wine lovers to photograph and share wine labels, as well as rate and discuss wines and get personalized recommendations. Most downloaded wine app in the world 4.5 million " users Spotlighted on ++++ @kjetil_com
  • 5. © 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. 5 “Without freelancers we couldn’t have launched Vivino, nor become the world’s most- downloaded wine app.”   Heini Zachariassen, Founder/CEO Vivino @kjetil_com
  • 6. © 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. Vivino is in good company “We turn to Elance-oDesk for help with time-consuming projects. The access to high-quality talent makes daunting tasks easy to resource and manage.” - Ann Shepherd // Senior VP Marketing, OpenTable @kjetil_com
  • 7. © 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. 7 You would have to redefine what “career” means… Gen Y wants freedom to: •  Work wherever (92%) •  Work whenever (87%) •  Work on their interests (69%) •  Travel while working (64%) Source: oDesk and Millennial Branding “Millennials and the Future of Work” survey, May 2013 @kjetil_com
  • 8. © 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. 8 … and reimagine what “work” is @kjetil_com •  Up to half of the workforce will be independent •  “Income security” instead of “job security” •  Greater transparency and understanding on skills in demand •  A global workforce •  Hybrid organizations
  • 9. © 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. 9 Elance-oDesk is building an online workplace for the world •  8 million freelancers •  2.5 million clients •  180+ countries •  $930M freelancer earnings The $422B global staffing industry is ripe for disruption @kjetil_com

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