Real Time Advertising
Joachim Schneidmadl
Virtual Minds
REAL TIME ADVERTISING
Wien, 03. Dezember 2013
Joachim Schneidmadl
OF
OF
OF
Real Time Automation
o  P: Yield Optimization
o  A: The Value of a single View
o  Performance meets Branding

pixelpart / ...
Marketing Engineer M.Sc.
o  Marketing
o  Media Technology
o  Data Analytics
The @ndividual
o  Data: anywhere & anytime
o  Big Data & Cool Algorithms
o  Better Data ?

http://www.nsa.gov/about/photo_...
RTA Market Places
o  Blackbox Exchanges
o  Sell Side & Buy Side Tec
o  All Private: Biz as usual

http://anewlifeinindia.f...
Big Data = Big Trouble
o  EU Data Protection
o  War of Browser II
o  UUID: The Big 4
http://upload.wikimedia.org/wikipedia...
Real Time Marketing
o  Rocket Science: yes
o  Disruptive Something: no
o  Digital Media Blueprint

http://upload.wikimedia...
Vielen Dank !
Joachim Schneidmadl
Vorstand
virtual minds Aktiengesellschaft
Schwarzwaldstr. 78
79117 Freiburg
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20131203 06 real-time-advertising_virtual_minds_schneidmadl_joachim

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Real Time Advertising Podiumsdiskussion: Blitzschnelles Anpassen. Welche Veränderungen und Chancen durch Echtzeitmodelle in der Werbung entstehen und wie das Ökosystem funktioniert.
Impulsvortrag von Joachim Schneidmadl, Vorstand der virtual minds AG, beim Werbeplanung.at Summit SPEZIAL am 3.12.2013 in der Universität Wien.

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20131203 06 real-time-advertising_virtual_minds_schneidmadl_joachim

  1. 1. Real Time Advertising Joachim Schneidmadl Virtual Minds
  2. 2. REAL TIME ADVERTISING Wien, 03. Dezember 2013 Joachim Schneidmadl
  3. 3. OF
  4. 4. OF
  5. 5. OF
  6. 6. Real Time Automation o  P: Yield Optimization o  A: The Value of a single View o  Performance meets Branding pixelpart / pixelio.de
  7. 7. Marketing Engineer M.Sc. o  Marketing o  Media Technology o  Data Analytics
  8. 8. The @ndividual o  Data: anywhere & anytime o  Big Data & Cool Algorithms o  Better Data ? http://www.nsa.gov/about/photo_gallery/gallery.shtml
  9. 9. RTA Market Places o  Blackbox Exchanges o  Sell Side & Buy Side Tec o  All Private: Biz as usual http://anewlifeinindia.files.wordpress.com/2013/09/india-chaos-chor-bazaar.jpg
  10. 10. Big Data = Big Trouble o  EU Data Protection o  War of Browser II o  UUID: The Big 4 http://upload.wikimedia.org/wikipedia/de/thumb/1/11/Atomium_2011_sued.jpg/702pxAtomium_2011_sued.jpg
  11. 11. Real Time Marketing o  Rocket Science: yes o  Disruptive Something: no o  Digital Media Blueprint http://upload.wikimedia.org/wikipedia/ commons/e/e5/Nanoscience_HighPerformance_Computing_Facility.jpg http://upload.wikimedia.org/wikipedia/commons/e/e5/Nanoscience_High-Performance_Computing_Facility.jpg
  12. 12. Vielen Dank ! Joachim Schneidmadl Vorstand virtual minds Aktiengesellschaft Schwarzwaldstr. 78 79117 Freiburg

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