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Business in The Facebook Era<br />Preparing for a New Kind of Customer Relationship<br />Clara Shih<br />Author of The Fac...
Follow along<br />@werbeplanung<br />@clarashih<br />http://facebook.com/thefacebookera<br />
Welcome to The Facebook Era<br />facebook<br />475M users<br />22B minutes a day<br />linkedin<br />& twitter<br />50M eac...
Facebook usage in Austria has increased 38% YTD<br />In Austria, Facebook is the most popular social network (followed by ...
Facebook is global and mainstream<br />
Social media is a top focus for business<br />73.5% of companies consider social media a top priority for 2010.<br />—CMO ...
Today<br />Psychology of Facebook<br />5 Business Use Cases<br />Future of the Social Graph<br />
the psychology of facebook<br />
Facebook has become the template for our online identity<br />
Facebook Open Graph extends identity across the Web<br />
Meanwhile, user expectations have changed<br />
People trust friends most<br />
5 exciting business use cases<br />
1. Faceconnector: bringing social to CRM<br />First business application on Facebook – developed by Todd Perry and me in 2...
2. Hypertargeted , social marketing<br />
3. Social crowdsourced customer service<br />
4. Replacing your (small business) website<br />
5. You can even order pizza on Facebook!<br />
future of the social graph<br />
Evolving our metrics<br />Social CLV =CLVold<br />+  Word-of-mouth referrals<br />+  Customer support cost savings<br />+ ...
Protecting our privacy<br />
Please stay in touch<br />Clara Shih<br />CEO, Hearsay Labs<br />facebook.com/thefacebookera<br />clara@hearsaylabs.com<br...
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15.07.2010 Opening Keynote Clara Shih Hearsay Labs

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Werbeplanung.at Summit 10

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Transcript of "15.07.2010 Opening Keynote Clara Shih Hearsay Labs"

  1. 1. Business in The Facebook Era<br />Preparing for a New Kind of Customer Relationship<br />Clara Shih<br />Author of The Facebook Era<br />
  2. 2. Follow along<br />@werbeplanung<br />@clarashih<br />http://facebook.com/thefacebookera<br />
  3. 3. Welcome to The Facebook Era<br />facebook<br />475M users<br />22B minutes a day<br />linkedin<br />& twitter<br />50M each<br />
  4. 4. Facebook usage in Austria has increased 38% YTD<br />In Austria, Facebook is the most popular social network (followed by sms.at and MySpace)<br />
  5. 5. Facebook is global and mainstream<br />
  6. 6. Social media is a top focus for business<br />73.5% of companies consider social media a top priority for 2010.<br />—CMO Survey, February 2010<br />
  7. 7. Today<br />Psychology of Facebook<br />5 Business Use Cases<br />Future of the Social Graph<br />
  8. 8. the psychology of facebook<br />
  9. 9. Facebook has become the template for our online identity<br />
  10. 10. Facebook Open Graph extends identity across the Web<br />
  11. 11. Meanwhile, user expectations have changed<br />
  12. 12. People trust friends most<br />
  13. 13. 5 exciting business use cases<br />
  14. 14. 1. Faceconnector: bringing social to CRM<br />First business application on Facebook – developed by Todd Perry and me in 2007 <br />
  15. 15. 2. Hypertargeted , social marketing<br />
  16. 16. 3. Social crowdsourced customer service<br />
  17. 17. 4. Replacing your (small business) website<br />
  18. 18. 5. You can even order pizza on Facebook!<br />
  19. 19. future of the social graph<br />
  20. 20. Evolving our metrics<br />Social CLV =CLVold<br />+ Word-of-mouth referrals<br />+ Customer support cost savings<br />+ Sales resulting from idea contributions<br />
  21. 21. Protecting our privacy<br />
  22. 22. Please stay in touch<br />Clara Shih<br />CEO, Hearsay Labs<br />facebook.com/thefacebookera<br />clara@hearsaylabs.com<br />Book signing during cocktail reception<br />Featured in The New York Times<br />Used as a textbook at Harvard Business School<br />
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