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Make the web work for you                     Google Confidential and Proprietary   1
Boy meets girl                 Google Confidential and Proprietary   2
Google Confidential and Proprietary   3
Google Confidential and Proprietary   4
Google Confidential and Proprietary   5
Google Confidential and Proprietary   6
Google Confidential and Proprietary   7
Google Confidential and Proprietary   8
What’s changed?                  Google Confidential and Proprietary   9
Choice & sharing are accelerating− 845m monthly active users   − 250m monthly active users      − 1 trillion views in 2011...
Consumers are hyper-informed                                Online sources considered                                befor...
Any screen will do                     Google Confidential and Proprietary   12
Dead trees are alive again                             Google Confidential and Proprietary   13
Dead trees are alive again                             Google Confidential and Proprietary   14
Dead trees are alive again                             Google Confidential and Proprietary   15
Dead trees are alive again                             Google Confidential and Proprietary   16
Ecommerce becoming commerceDirect Cube Delhaize Supermarket, Brussels Central Station   Google Wallet – Tap and PayTesco’s...
The acceleration of everything     2012                               2020     2bn online                       5bn online...
The internet in your pocket                              Google Confidential and Proprietary
The web works for boy meets girl                         Google Confidential and Proprietary   20
Google Confidential and Proprietary   21
Google Confidential and Proprietary   22
Google Confidential and Proprietary   23
Google Confidential and Proprietary   24
Google Confidential and Proprietary   25
Google Confidential and Proprietary   26
Google Confidential and Proprietary   27
Google Confidential and Proprietary   28
Google Confidential and Proprietary   29
Google Confidential and Proprietary   30
Google Confidential and Proprietary   31
Google Confidential and Proprietary   32
Google Confidential and Proprietary   33
Google Confidential and Proprietary   34
Google Confidential and Proprietary   35
Google Confidential and Proprietary   36
Experimental Cocktails.Read More.                          Google Confidential and Proprietary   37
Google Confidential and Proprietary   38
Google Confidential and Proprietary   39
Google Confidential and Proprietary   40
Google Confidential and Proprietary   41
Google Confidential and Proprietary   42
Google Confidential and Proprietary   43
Google Confidential and Proprietary   44
Google Confidential and Proprietary   45
Google Confidential and Proprietary   46
Google Confidential and Proprietary   47
Google Confidential and Proprietary   48
Google Confidential and Proprietary   49
Google Confidential and Proprietary   50
Better informed = better decisions                                     Google Confidential and Proprietary   51
Make the web work for you                     Google Confidential and Proprietary   52
Win the moments that matter                              Google Confidential and Proprietary
Make better decisions                        Google Confidential and Proprietary   54
Make better decisions    Which layout    converts better?    AB                       C                            Google ...
Make better decisions    +10%improvement in ‘add  to basket’ action                      C                                ...
Make better decisions                        Google Confidential and Proprietary   57
Go bigger, fasterBig and Growing                Millions of new jobs across EuropeAlready 3-8% of GDPSMB’s using web growi...
Go bigger, faster                    Google Confidential and Proprietary
Thank you            Google Confidential and Proprietary   60
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12.07.2012 Opening Keynote, Matt Brittin, Google

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Transcript of "12.07.2012 Opening Keynote, Matt Brittin, Google"

  1. 1. Make the web work for you Google Confidential and Proprietary 1
  2. 2. Boy meets girl Google Confidential and Proprietary 2
  3. 3. Google Confidential and Proprietary 3
  4. 4. Google Confidential and Proprietary 4
  5. 5. Google Confidential and Proprietary 5
  6. 6. Google Confidential and Proprietary 6
  7. 7. Google Confidential and Proprietary 7
  8. 8. Google Confidential and Proprietary 8
  9. 9. What’s changed? Google Confidential and Proprietary 9
  10. 10. Choice & sharing are accelerating− 845m monthly active users − 250m monthly active users − 1 trillion views in 2011− 2.7b likes/comments a day − 500m users signed up − 1 hour uploaded/second− 250m photos uploaded/day − 340m tweets sent/day − 3 billion hrs watched/month- 500 years of YT video - Over 700 YT videos shared on watched everyday Twitter every minute Google Confidential and Proprietary 10
  11. 11. Consumers are hyper-informed Online sources considered before making purchase 1890% of European internet 12users go online to search forproducts & services 10 7 Google Confidential and Proprietary 11
  12. 12. Any screen will do Google Confidential and Proprietary 12
  13. 13. Dead trees are alive again Google Confidential and Proprietary 13
  14. 14. Dead trees are alive again Google Confidential and Proprietary 14
  15. 15. Dead trees are alive again Google Confidential and Proprietary 15
  16. 16. Dead trees are alive again Google Confidential and Proprietary 16
  17. 17. Ecommerce becoming commerceDirect Cube Delhaize Supermarket, Brussels Central Station Google Wallet – Tap and PayTesco’s Home Plus, Underground Station South Korea Google Wallet – Coupon Redemption Google Confidential and Proprietary 17
  18. 18. The acceleration of everything 2012 2020 2bn online 5bn online 5bn mobile 10bn mobile 800 exabytes (x1018) 53 zettabytes (x1021) Google Confidential and Proprietary
  19. 19. The internet in your pocket Google Confidential and Proprietary
  20. 20. The web works for boy meets girl Google Confidential and Proprietary 20
  21. 21. Google Confidential and Proprietary 21
  22. 22. Google Confidential and Proprietary 22
  23. 23. Google Confidential and Proprietary 23
  24. 24. Google Confidential and Proprietary 24
  25. 25. Google Confidential and Proprietary 25
  26. 26. Google Confidential and Proprietary 26
  27. 27. Google Confidential and Proprietary 27
  28. 28. Google Confidential and Proprietary 28
  29. 29. Google Confidential and Proprietary 29
  30. 30. Google Confidential and Proprietary 30
  31. 31. Google Confidential and Proprietary 31
  32. 32. Google Confidential and Proprietary 32
  33. 33. Google Confidential and Proprietary 33
  34. 34. Google Confidential and Proprietary 34
  35. 35. Google Confidential and Proprietary 35
  36. 36. Google Confidential and Proprietary 36
  37. 37. Experimental Cocktails.Read More. Google Confidential and Proprietary 37
  38. 38. Google Confidential and Proprietary 38
  39. 39. Google Confidential and Proprietary 39
  40. 40. Google Confidential and Proprietary 40
  41. 41. Google Confidential and Proprietary 41
  42. 42. Google Confidential and Proprietary 42
  43. 43. Google Confidential and Proprietary 43
  44. 44. Google Confidential and Proprietary 44
  45. 45. Google Confidential and Proprietary 45
  46. 46. Google Confidential and Proprietary 46
  47. 47. Google Confidential and Proprietary 47
  48. 48. Google Confidential and Proprietary 48
  49. 49. Google Confidential and Proprietary 49
  50. 50. Google Confidential and Proprietary 50
  51. 51. Better informed = better decisions Google Confidential and Proprietary 51
  52. 52. Make the web work for you Google Confidential and Proprietary 52
  53. 53. Win the moments that matter Google Confidential and Proprietary
  54. 54. Make better decisions Google Confidential and Proprietary 54
  55. 55. Make better decisions Which layout converts better? AB C Google Confidential and Proprietary
  56. 56. Make better decisions +10%improvement in ‘add to basket’ action C Google Confidential and Proprietary
  57. 57. Make better decisions Google Confidential and Proprietary 57
  58. 58. Go bigger, fasterBig and Growing Millions of new jobs across EuropeAlready 3-8% of GDPSMB’s using web growing 4-8x Businesses online exporting doublefaster Google Confidential and Proprietary 58
  59. 59. Go bigger, faster Google Confidential and Proprietary
  60. 60. Thank you Google Confidential and Proprietary 60
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