12.07.2012 Opening Keynote, Matt Brittin, Google

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12.07.2012 Opening Keynote, Matt Brittin, Google

  1. 1. Make the web work for you Google Confidential and Proprietary 1
  2. 2. Boy meets girl Google Confidential and Proprietary 2
  3. 3. Google Confidential and Proprietary 3
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  8. 8. Google Confidential and Proprietary 8
  9. 9. What’s changed? Google Confidential and Proprietary 9
  10. 10. Choice & sharing are accelerating− 845m monthly active users − 250m monthly active users − 1 trillion views in 2011− 2.7b likes/comments a day − 500m users signed up − 1 hour uploaded/second− 250m photos uploaded/day − 340m tweets sent/day − 3 billion hrs watched/month- 500 years of YT video - Over 700 YT videos shared on watched everyday Twitter every minute Google Confidential and Proprietary 10
  11. 11. Consumers are hyper-informed Online sources considered before making purchase 1890% of European internet 12users go online to search forproducts & services 10 7 Google Confidential and Proprietary 11
  12. 12. Any screen will do Google Confidential and Proprietary 12
  13. 13. Dead trees are alive again Google Confidential and Proprietary 13
  14. 14. Dead trees are alive again Google Confidential and Proprietary 14
  15. 15. Dead trees are alive again Google Confidential and Proprietary 15
  16. 16. Dead trees are alive again Google Confidential and Proprietary 16
  17. 17. Ecommerce becoming commerceDirect Cube Delhaize Supermarket, Brussels Central Station Google Wallet – Tap and PayTesco’s Home Plus, Underground Station South Korea Google Wallet – Coupon Redemption Google Confidential and Proprietary 17
  18. 18. The acceleration of everything 2012 2020 2bn online 5bn online 5bn mobile 10bn mobile 800 exabytes (x1018) 53 zettabytes (x1021) Google Confidential and Proprietary
  19. 19. The internet in your pocket Google Confidential and Proprietary
  20. 20. The web works for boy meets girl Google Confidential and Proprietary 20
  21. 21. Google Confidential and Proprietary 21
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  36. 36. Google Confidential and Proprietary 36
  37. 37. Experimental Cocktails.Read More. Google Confidential and Proprietary 37
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  48. 48. Google Confidential and Proprietary 48
  49. 49. Google Confidential and Proprietary 49
  50. 50. Google Confidential and Proprietary 50
  51. 51. Better informed = better decisions Google Confidential and Proprietary 51
  52. 52. Make the web work for you Google Confidential and Proprietary 52
  53. 53. Win the moments that matter Google Confidential and Proprietary
  54. 54. Make better decisions Google Confidential and Proprietary 54
  55. 55. Make better decisions Which layout converts better? AB C Google Confidential and Proprietary
  56. 56. Make better decisions +10%improvement in ‘add to basket’ action C Google Confidential and Proprietary
  57. 57. Make better decisions Google Confidential and Proprietary 57
  58. 58. Go bigger, fasterBig and Growing Millions of new jobs across EuropeAlready 3-8% of GDPSMB’s using web growing 4-8x Businesses online exporting doublefaster Google Confidential and Proprietary 58
  59. 59. Go bigger, faster Google Confidential and Proprietary
  60. 60. Thank you Google Confidential and Proprietary 60

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