12.07.2012 Opening Keynote, Matt Brittin, Google

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  • 1. Make the web work for you Google Confidential and Proprietary 1
  • 2. Boy meets girl Google Confidential and Proprietary 2
  • 3. Google Confidential and Proprietary 3
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  • 7. Google Confidential and Proprietary 7
  • 8. Google Confidential and Proprietary 8
  • 9. What’s changed? Google Confidential and Proprietary 9
  • 10. Choice & sharing are accelerating− 845m monthly active users − 250m monthly active users − 1 trillion views in 2011− 2.7b likes/comments a day − 500m users signed up − 1 hour uploaded/second− 250m photos uploaded/day − 340m tweets sent/day − 3 billion hrs watched/month- 500 years of YT video - Over 700 YT videos shared on watched everyday Twitter every minute Google Confidential and Proprietary 10
  • 11. Consumers are hyper-informed Online sources considered before making purchase 1890% of European internet 12users go online to search forproducts & services 10 7 Google Confidential and Proprietary 11
  • 12. Any screen will do Google Confidential and Proprietary 12
  • 13. Dead trees are alive again Google Confidential and Proprietary 13
  • 14. Dead trees are alive again Google Confidential and Proprietary 14
  • 15. Dead trees are alive again Google Confidential and Proprietary 15
  • 16. Dead trees are alive again Google Confidential and Proprietary 16
  • 17. Ecommerce becoming commerceDirect Cube Delhaize Supermarket, Brussels Central Station Google Wallet – Tap and PayTesco’s Home Plus, Underground Station South Korea Google Wallet – Coupon Redemption Google Confidential and Proprietary 17
  • 18. The acceleration of everything 2012 2020 2bn online 5bn online 5bn mobile 10bn mobile 800 exabytes (x1018) 53 zettabytes (x1021) Google Confidential and Proprietary
  • 19. The internet in your pocket Google Confidential and Proprietary
  • 20. The web works for boy meets girl Google Confidential and Proprietary 20
  • 21. Google Confidential and Proprietary 21
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  • 37. Experimental Cocktails.Read More. Google Confidential and Proprietary 37
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  • 50. Google Confidential and Proprietary 50
  • 51. Better informed = better decisions Google Confidential and Proprietary 51
  • 52. Make the web work for you Google Confidential and Proprietary 52
  • 53. Win the moments that matter Google Confidential and Proprietary
  • 54. Make better decisions Google Confidential and Proprietary 54
  • 55. Make better decisions Which layout converts better? AB C Google Confidential and Proprietary
  • 56. Make better decisions +10%improvement in ‘add to basket’ action C Google Confidential and Proprietary
  • 57. Make better decisions Google Confidential and Proprietary 57
  • 58. Go bigger, fasterBig and Growing Millions of new jobs across EuropeAlready 3-8% of GDPSMB’s using web growing 4-8x Businesses online exporting doublefaster Google Confidential and Proprietary 58
  • 59. Go bigger, faster Google Confidential and Proprietary
  • 60. Thank you Google Confidential and Proprietary 60