12.07.2012 Opening Keynote, Matt Brittin, Google

Make the web work for you Google Confidential and Proprietary 1

Boy meets girl Google Confidential and Proprietary 2

Google Confidential and Proprietary 3

What’s changed? Google Confidential and Proprietary 9

Choice & sharing are accelerating− 845m monthly active users − 250m monthly active users − 1 trillion views in 2011− 2.7b likes/comments a day − 500m users signed up − 1 hour uploaded/second− 250m photos uploaded/day − 340m tweets sent/day − 3 billion hrs watched/month- 500 years of YT video - Over 700 YT videos shared on watched everyday Twitter every minute Google Confidential and Proprietary 10

Consumers are hyper-informed Online sources considered before making purchase 1890% of European internet 12users go online to search forproducts & services 10 7 Google Confidential and Proprietary 11

Any screen will do Google Confidential and Proprietary 12

Dead trees are alive again Google Confidential and Proprietary 13

Ecommerce becoming commerceDirect Cube Delhaize Supermarket, Brussels Central Station Google Wallet – Tap and PayTesco’s Home Plus, Underground Station South Korea Google Wallet – Coupon Redemption Google Confidential and Proprietary 17

The acceleration of everything 2012 2020 2bn online 5bn online 5bn mobile 10bn mobile 800 exabytes (x1018) 53 zettabytes (x1021) Google Confidential and Proprietary

The internet in your pocket Google Confidential and Proprietary

The web works for boy meets girl Google Confidential and Proprietary 20

Experimental Cocktails.Read More. Google Confidential and Proprietary 37

Better informed = better decisions Google Confidential and Proprietary 51

Make the web work for you Google Confidential and Proprietary 52

Win the moments that matter Google Confidential and Proprietary

Make better decisions Google Confidential and Proprietary 54

Make better decisions Which layout converts better? AB C Google Confidential and Proprietary

Make better decisions +10%improvement in ‘add to basket’ action C Google Confidential and Proprietary

Make better decisions Google Confidential and Proprietary 57

Go bigger, fasterBig and Growing Millions of new jobs across EuropeAlready 3-8% of GDPSMB’s using web growing 4-8x Businesses online exporting doublefaster Google Confidential and Proprietary 58

Go bigger, faster Google Confidential and Proprietary

Thank you Google Confidential and Proprietary 60

12.07.2012 Opening Keynote, Matt Brittin, Google

by Werbeplanung.at Summit on Aug 01, 2012

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