There is evidence from Google to suggest that iPhone users perform 50 times more search than users of other handsets. And interestingly, it’s a different type of search than at home on the PC. On their mobiles, people are generally looking for information that is more immediately actionable.
We ran a test to see what the best position was to be in to drive click through and found that, for non-branded keywords it was best to be next to the organic results. So, if the keyword was in position 3, the PPC ad did best in position 5, in position 2, it was best to be in position 4, etc.
Offline channels drive search 37% 20% 67% of online search users are driven to search for information about a particular company, product, service or slogan by an offline channel TV Press Radio Outdoor Source: iProspect, ‘Offline channel influence on online search behaviour, 2007 30% 17%