PROTON COMPANY

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Proton's profile.

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PROTON COMPANY

  1. 1. MGT 2023 ORGANIZATION BEHAVIOUR TITLE : COMPANY PROTON LECTURE : MISS NELLY SHARINA BINTI ABDUL MAJID KOLEJ TEKNOLOGI ANTARABANGSA CYBERNETICS
  2. 2. PREPARED BY : BLACK PAPER GROUP 1. MOHD DASUKI BIN ARMAN 13010074 2. ZULFADLI BIN SAAT 13020017 3. KHAIRUL ANUAR BIN ISNISSALAS 13020021 ABDULLAH 4. DANIAL HADI 13010047
  3. 3. COMPANY PROTON
  4. 4. HISTORY/BACKGROUND COMPANY PROTON  PROTON (short for National Automobile Enterprise Co., Ltd.) was established on May 7, 1983 with a paid up capital of 150 million dollars, was the first Malaysian car manufacturer. Its establishment was the idea of ​​Dr. Mahathir bin Mohamad, Prime Minister of the time, to achieve the aspirations of the industrial countries  PROTON has produced the first model of the Proton Saga in September 1985 in Shah Alam  PROTON also have two of the biggest factory in Shah Alam, Selangor and Tanjung Malik, Silver.  Address of Proton : PROTON CENTRE OF EXCELLENCE KM 33.8, Westbound Shah Alam Expressway 7600 Subang Jaya, Selangor Darul Ehsan Tel : 03 - 8026 9741 Fax : 03 - 8026 9744
  5. 5. BENCHMARK  Proton benchmark is based on motor toyota motor corporation.toyota world's largest automotive manifacture (gm cut in 2008) designs and manufactures a diverse line of products that rangers from subcompacts to luxury and sports vehicles SUV trucks, mini vans, and buses. Parking is producce either combustion or hybrid engines, such as subsidiaries prius.toyota 's also produce vehicles: daihatsu motor produces mini-vehicles, while Hino motor producing trucks and buses. Additional toyota makes automotive parts for their own use and for sale to others.popular models including Camry, Corolla, land cruiser, and Lexus luxury line, and tundra truck.in asia they generate almost 40 sales .
  6. 6. MISSION  Our company's history is one of the remarkable achievements that we are proud. Our pride is in the vital force that drives us Foward and force us to take on new challenges. not only our customers but also our business partners and our shareholders have to believe in our capabilities and rely on us to deliver on our promise of quality. we continue to expand our knowledge , skills and expertise to find solutions more solution and produce better results. as a national project, the protons are committed to lead the acquisition of intellectual ability in the design and tecnology, that will drive the nation to achieve the status of an industrialized country. with people as our main focus, we are committed to building a friendly organization, sensitive to customer needs with clear communication leads to understanding and care .
  7. 7. VISI  they strive to be successful Malaysian automotive manufacturer in the global and customer-oriented and produce quality products with competitive prices and innovative
  8. 8. Era 1: Initial Proton.  It all started in 1979. Father of Modernisation of Malaysia, Mahathir Mohamad, (then Deputy Prime Minister of Malaysia), mooted the idea of ​​setting up assembly and manufacturing of automotive industry in our country.
  9. 9. Era 2: Corporation Dream was fulfilled when PROTON officially established on May 7, 1983. The first model, the Proton Saga was launched commercially on July 9, 1985. The name "Saga" was chosen by Ismail Jaafar, a retired military soldier, and is derived from the "saga" (Adenanthera pavonina), a seed commonly found in Malaysia. Era 3: Laying the Foundations In 1986, nearly a year after the first car launched Proton celebrate the official launch of the Proton 10,000
  10. 10. Era 4: Capacity Development  In 1988, Proton started his career at British International Motorshow, and managed with three prestigious awards for quality, coaches and ergonomic  In 1996, Proton-produced cars to 1 million. This achievement has been supported by a number of important new model launches including the Proton Tiara Proton Wira 2.0 Diesel and two-door Proton Putra, in addition to the existing line of Proton Wira, Proton Satria and Proton Perdana Era 5: Upgrading Technology.  In 2000, Proton introduced a prototype CamPro Lotus factory in Norwich, United CamPro PROTON aims to demonstrate the ability to produce an engine with good power output and meet new emission standards. The first model combines CamPro is Gen • 2 that was launched in 2004
  11. 11. Era 6: Enhancing Marketing  In 2008, Proton launched a new logo, along with the launch of the 3 million cars protons.  In 2009, Proton Edar Sdn. Limited and National Automobile Distribution Limited entered into a new sales and service network rationalization proton vehicles, to ensure a more efficient distribution throughout the country  Era 7: progress on wing. PROTON reinforce success with the introduction of the first MPV - the Proton Exora in 2009. Exora widely accepted in the country and also in Thailand where the model has been recognized in the "Top 10 Vehicles in Thailand" by the Bangkok Post.
  12. 12. Era 8: Privatization.  2012 marks a new phase for the global market. From government-linked companies, the car maker is now a private entity following its acquisition by DRB-HICOM Berhad. DRB-HICOM to experience the largest producer in Malaysia, the company is confident in PROTON and LOTUS change as a recognized global automotive players.
  13. 13. PROTON PRODUCT  PROTON SAGA  PROTON ARENA  PROTON JUARA  PROTON PERDANA  PROTON PERT  PROTON PUTRA  PROTON SATRIA  PROTON SAVVY  PROTON PREVE  PROTON TIARA  PROTON WIRA  PROTON WAJA  PROTON ISWARA  PROTON INSPIRA  PROTON GEN 2  PROTON EXORA  PROTON PERSONA
  14. 14. Definition of subsidiary:  In terms of business, subsidiary or subsidiaries is a mostly stock and other interests owned or controlled by a company which is controlled other company is known by the term of the company, corporation, or limited liability company, or state-owned enterprises or government. Company ruler known as the parent company.  For Proton subsidiary Lotus Cars is a British native.  Proton bought Lotus company when the company is bankrupt. PROTON SUBSIDIARIES
  15. 15.  Lotus Cars is a car manufacturer British sports and racing cars based at the former site of RAF Hethel, a World War II airfield in Norfolk. The company designing and building cars that are lightweight and have the characteristics of good handling. Lotus Engineering is the engineering consultant for Lotus Cars, and has facilities in the United Kingdom, United States, Malaysia and China.  Lotus Cars is a lot to contribute to the proton through CamPro available on most new models protons.  Proton owners of Lotus since 1996.
  16. 16. Dato’ Sri Haji Mohd Khamil Bin Jamil Executive Chairman Dato’ Zainuddin Bin Che Din Dato' Sri Che Khalib Bin Mohamad Noh Datuk Nozirah Binti Bahar Dato’ Gooi Hoe Soon
  17. 17. FINANCE PARTNERS  AMBANK  BANK ISLAM  BANK RAKYAT  BANK MUAMALAT  HONG LEONG  MAYBANK  PROTON COMMERCE  PUBLIC BANK  RHB BANK
  18. 18. PANEL INSSURANCE  ALLIANZ  MALAYSIAN ASSURANCE  UNIASIA  KURNIA INSSURANCE  ETIQA  TAKAFUL
  19. 19. THANK YOU FOR YOUR ATTENTION

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