Summer Training Presentation<br />Presented By: Sukhwinder Singh                      (94972238237)<br />
Textile Industry in India<br /><ul><li>Originated From Latin word ‘Texere”
It Contributes : -</li></ul>14% to industrial production in India.<br />4% to the GDP of the Country.<br />17% in the tota...
History of OWM & Nahar Group<br />
Mission & Vision<br /><ul><li>Mission</li></ul>Their goal is to achieve customer satisfaction through product excellence a...
Continued…<br />To grow as a leader ahead of the competition through internal performance achievements.<br />To stand by o...
Oswal Woollen Mills Limited<br />Jawahar Lal Oswal (Chairman, MD).<br />Turnover- 53814 Lacs. <br />Owner of Monte Carlo (...
Monte Carlo<br />Distribution<br />Currently having 113 EBOs in India.<br />More than 630 MBOs.<br />Also dealing through ...
SWOT Analysis<br />
Financial Analysis of OWM<br />
Current Ratio<br />(In Lacs.)<br />
Absolute Liquid Ratio<br />(In Lacs.)<br />
Debtors collection period<br />(In Lacs.)<br />
Debt-Equity<br />(In Lacs.)<br />
Proprietary Ratio<br />(In Lacs.)<br />
Gross Profit<br />(In Lacs.)<br />
Continued……<br />
Net Profits<br />
EPS<br />
Leanings from training<br />
Learned to Deal with clients and other parties in supply chain (Franchisees, MBO owners, Suppliers etc.)<br />Learned to u...
Spinning <br />
Raw Material<br />
Manual<br />
Blender<br />
Blendomat<br />
Feeder<br />
Vital Scan<br />Fan<br />
MHU-  Unimix<br />
Card Machine<br />
Lap Former<br />
Draw Frame<br />
Comber<br />
RSB Draw Frame<br />
Speed Frame<br />
Ring Frame<br />
Auto Conal<br />
Roter Spinner<br />
Cheeze Winder<br />
TFO<br />
Introduction to the Project<br />
RESEARCH PROBLEM<br />Need of Study<br />
Title:<br />Scope of Marketing of Branded Accessories for Monte Carlo in Ludhiana City.<br />
Objectives of the study<br />To know the counter share of accessories and satisfaction of EBOs/Brands from this percentage...
Continued……….<br />To know the factors that are considered while purchasing branded accessories.<br />To find out the most...
Research Methodology<br />Sampling plan<br />Research Design: - Descriptive <br />Under descriptive research design Single...
Continued………<br />Sampling techniques used<br />
Limitations<br />
Data Analysis <br />&<br /> Interpretation<br />
To know the counter share of accessories and satisfaction of  EBOs from this sales percentage.<br />Question No 7 & 8<br /...
Share of accessories in total sales of different brands<br />N=18, n=17<br />EBOs<br />
Satisfaction of EBOs/Brands from the sales of Accessories.<br />
To know various promotional tools used by EBOs/Brands for Accessories.<br />Question No 4 & 5<br />Page No : 95 & 96 <br />
Type of sales promotion used by EBO/Brands for Accessories.<br />N=16, n=31<br />
Brands advertising for accessories and medium used.<br />
Question No 4,5,6,7, & 8<br />To know consumer preferences and frequency of shopping for accessories.<br />Page No : 95 & ...
Preferences of consumers regarding branded accessories.<br />
Continued….<br />Place preferred to buy branded accessories<br />
Frequency of repurchase of Accessories<br />
Question No 9 <br />To know the factors that are considered while buying accessories.<br />
Attributes that are considered important before selecting a brand of accessories.<br />
According to Managers/Owners<br />
According to Consumers<br />
To find out the most effective tool for advertising accessories.<br />
Most effective tool of advertisement<br />
Findings<br />Accessories are not having high share in sales of EBOs but accessories are considered as an ad on to apparel...
Continued….<br />Servicemen and people falling in30,000-40,000 income group are the users of branded accessories.<br />Qua...
Suggestions<br />
Queries……?<br />
Thank You…….<br />
Upcoming SlideShare
Loading in …5
×

Summer Training Presentation

792 views
764 views

Published on

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
792
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Summer Training Presentation

  1. 1. Summer Training Presentation<br />Presented By: Sukhwinder Singh (94972238237)<br />
  2. 2. Textile Industry in India<br /><ul><li>Originated From Latin word ‘Texere”
  3. 3. It Contributes : -</li></ul>14% to industrial production in India.<br />4% to the GDP of the Country.<br />17% in the total exports earning of country.<br /><ul><li>Provides employment to 35 million people.</li></ul>Source: Annual Report of India Textile Ministry (2009)<br />
  4. 4. History of OWM & Nahar Group<br />
  5. 5.
  6. 6. Mission & Vision<br /><ul><li>Mission</li></ul>Their goal is to achieve customer satisfaction through product excellence and to achieve growth objective through employee motivation and financial policies for investor satisfaction.<br /><ul><li>Vision</li></ul>To be pro-active in assessing customer needs and to deliver quality products.<br />Annual Report : Nahar Group (2008-09)<br />
  7. 7. Continued…<br />To grow as a leader ahead of the competition through internal performance achievements.<br />To stand by our commitments to our vendors, Franchisees and Employees.<br />
  8. 8. Oswal Woollen Mills Limited<br />Jawahar Lal Oswal (Chairman, MD).<br />Turnover- 53814 Lacs. <br />Owner of Monte Carlo (1985) and Canterbury (1994) Brands.<br />Annual Report: OWM (2006,2008-09)<br />
  9. 9. Monte Carlo<br />Distribution<br />Currently having 113 EBOs in India.<br />More than 630 MBOs.<br />Also dealing through LFOs. (Shopper’s stop, Ebony, Pyramid etc.)<br />Want to achieve projected figure of 125 EBOs till 2011.<br />
  10. 10. SWOT Analysis<br />
  11. 11. Financial Analysis of OWM<br />
  12. 12. Current Ratio<br />(In Lacs.)<br />
  13. 13. Absolute Liquid Ratio<br />(In Lacs.)<br />
  14. 14. Debtors collection period<br />(In Lacs.)<br />
  15. 15. Debt-Equity<br />(In Lacs.)<br />
  16. 16. Proprietary Ratio<br />(In Lacs.)<br />
  17. 17. Gross Profit<br />(In Lacs.)<br />
  18. 18. Continued……<br />
  19. 19. Net Profits<br />
  20. 20. EPS<br />
  21. 21. Leanings from training<br />
  22. 22. Learned to Deal with clients and other parties in supply chain (Franchisees, MBO owners, Suppliers etc.)<br />Learned to use SAP for report making.<br />Learned about the values and culture of the organization.<br />Learned Various production processes.<br />
  23. 23. Spinning <br />
  24. 24. Raw Material<br />
  25. 25. Manual<br />
  26. 26. Blender<br />
  27. 27. Blendomat<br />
  28. 28. Feeder<br />
  29. 29. Vital Scan<br />Fan<br />
  30. 30. MHU- Unimix<br />
  31. 31. Card Machine<br />
  32. 32. Lap Former<br />
  33. 33. Draw Frame<br />
  34. 34. Comber<br />
  35. 35. RSB Draw Frame<br />
  36. 36. Speed Frame<br />
  37. 37. Ring Frame<br />
  38. 38. Auto Conal<br />
  39. 39. Roter Spinner<br />
  40. 40. Cheeze Winder<br />
  41. 41. TFO<br />
  42. 42. Introduction to the Project<br />
  43. 43. RESEARCH PROBLEM<br />Need of Study<br />
  44. 44. Title:<br />Scope of Marketing of Branded Accessories for Monte Carlo in Ludhiana City.<br />
  45. 45. Objectives of the study<br />To know the counter share of accessories and satisfaction of EBOs/Brands from this percentage share.<br />To know the various promotional tools used by EBOs/Brands for accessories.<br />To know the consumer preferences and frequency of shopping for branded accessories.<br />
  46. 46. Continued……….<br />To know the factors that are considered while purchasing branded accessories.<br />To find out the most effective tool of advertisement for accessories.<br />
  47. 47.
  48. 48. Research Methodology<br />Sampling plan<br />Research Design: - Descriptive <br />Under descriptive research design Single Cross Sectional Design has been followed.<br /><ul><li>Universe: All the male consumers of branded accessories and every EBO which is selling branded accessories.</li></li></ul><li>Sampling Plan<br />Population: All the male consumers of branded accessories in Ludhiana and every EBO of Ludhiana which is selling branded accessories.<br />Sampling Unit: Male consumer of branded accessories and EBO selling branded accessories.<br />Sample Size: 18 EBOs and 50 Consumers.<br />
  49. 49. Continued………<br />Sampling techniques used<br />
  50. 50. Limitations<br />
  51. 51. Data Analysis <br />&<br /> Interpretation<br />
  52. 52. To know the counter share of accessories and satisfaction of EBOs from this sales percentage.<br />Question No 7 & 8<br />Page No: 98 & 99<br />
  53. 53. Share of accessories in total sales of different brands<br />N=18, n=17<br />EBOs<br />
  54. 54. Satisfaction of EBOs/Brands from the sales of Accessories.<br />
  55. 55. To know various promotional tools used by EBOs/Brands for Accessories.<br />Question No 4 & 5<br />Page No : 95 & 96 <br />
  56. 56. Type of sales promotion used by EBO/Brands for Accessories.<br />N=16, n=31<br />
  57. 57. Brands advertising for accessories and medium used.<br />
  58. 58. Question No 4,5,6,7, & 8<br />To know consumer preferences and frequency of shopping for accessories.<br />Page No : 95 & 96 <br />
  59. 59. Preferences of consumers regarding branded accessories.<br />
  60. 60. Continued….<br />Place preferred to buy branded accessories<br />
  61. 61. Frequency of repurchase of Accessories<br />
  62. 62. Question No 9 <br />To know the factors that are considered while buying accessories.<br />
  63. 63. Attributes that are considered important before selecting a brand of accessories.<br />
  64. 64. According to Managers/Owners<br />
  65. 65. According to Consumers<br />
  66. 66. To find out the most effective tool for advertising accessories.<br />
  67. 67. Most effective tool of advertisement<br />
  68. 68. Findings<br />Accessories are not having high share in sales of EBOs but accessories are considered as an ad on to apparels. Then 5-15% is satisfactory according to the EBO Owners/Managers.<br />Season and Simple discounts are used by EBOs as sales promotion tools. A new increment to the tools is Loyalty Programmes/Clubs.<br />UCB comes out to be most preferred brand and consumers like to purchase anytime during year.<br />
  69. 69. Continued….<br />Servicemen and people falling in30,000-40,000 income group are the users of branded accessories.<br />Quality is the most important factor followed by Availability and Price while selecting a brand of accessories.<br />
  70. 70. Suggestions<br />
  71. 71. Queries……?<br />
  72. 72. Thank You…….<br />

×