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Sujata Saha
 Who are our Key Partners?
 Who are our Key Suppliers?
 What key resources are we acquiring from
partners?
Motivations
...
 What key activities do our value propositions
require?
 Our distribution channels?
 Customer relationships?
 Revenue ...
 What value do we deliver to the customer?
 Which one of our customer problems are we
helping to solve?
 Which bundle o...
 What type of relationship does each of our
customer segments expect us to establish
and maintain with them?
 Which ones...
 For who are we creating value?
 Who are our most important customers?
 Niche Market
 Diversified
 Multi-sided platfo...
 What key resources do our value propositions
require?
 Our distribution channels?
 customer relationships?
 Revenue s...
 Through which channels do our customer
segments want to be reached?
 How are the channels integrated?
 Which ones work...
 What is the most important cost inherent in
our business model?
 What key resources are most expensive?
 Which key act...
 For what value are our customers really
willing to pay?
 For what do they currently pay?
 How much does each revenue s...
The business model canvas
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The business model canvas

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Transcript of "The business model canvas"

  1. 1. Sujata Saha
  2. 2.  Who are our Key Partners?  Who are our Key Suppliers?  What key resources are we acquiring from partners? Motivations  Optimization and economy  Reduction of risk and economy  Acquisition of particular resources and activities
  3. 3.  What key activities do our value propositions require?  Our distribution channels?  Customer relationships?  Revenue Streams? Categories  Production  Problem solving  Platform/Network
  4. 4.  What value do we deliver to the customer?  Which one of our customer problems are we helping to solve?  Which bundle of products and services are we offering each customer segment? Characteristics  Newness  Performance  Customization  Getting the job done  Cost / Risk reduction
  5. 5.  What type of relationship does each of our customer segments expect us to establish and maintain with them?  Which ones have we established?  How are they integrated with the rest of our business model?  How costly are they? Examples  Co- creation  Automated services
  6. 6.  For who are we creating value?  Who are our most important customers?  Niche Market  Diversified  Multi-sided platform
  7. 7.  What key resources do our value propositions require?  Our distribution channels?  customer relationships?  Revenue streams? Types of resources  Physical  Intellectual ( brand patents, copyrights, data)  Human  Financial
  8. 8.  Through which channels do our customer segments want to be reached?  How are the channels integrated?  Which ones work best?  Which ones are most cost efficient?
  9. 9.  What is the most important cost inherent in our business model?  What key resources are most expensive?  Which key activities are most expensive?  Is your business more:  Cost driven – lean cost structure, maximum automation, extensive outsourcing  Value driven – focused on value creation Sample characteristics  Fixed cost, variable cost ,economies of scale, economies of scope
  10. 10.  For what value are our customers really willing to pay?  For what do they currently pay?  How much does each revenue stream contribute to overall revenues?
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