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SugarCRM / IBM Portfolio Building smarter crm for smarter commerce
SugarCRM / IBM Portfolio Building smarter crm for smarter commerce
SugarCRM / IBM Portfolio Building smarter crm for smarter commerce
SugarCRM / IBM Portfolio Building smarter crm for smarter commerce
SugarCRM / IBM Portfolio Building smarter crm for smarter commerce
SugarCRM / IBM Portfolio Building smarter crm for smarter commerce
SugarCRM / IBM Portfolio Building smarter crm for smarter commerce
SugarCRM / IBM Portfolio Building smarter crm for smarter commerce
SugarCRM / IBM Portfolio Building smarter crm for smarter commerce
SugarCRM / IBM Portfolio Building smarter crm for smarter commerce
SugarCRM / IBM Portfolio Building smarter crm for smarter commerce
SugarCRM / IBM Portfolio Building smarter crm for smarter commerce
SugarCRM / IBM Portfolio Building smarter crm for smarter commerce
SugarCRM / IBM Portfolio Building smarter crm for smarter commerce
SugarCRM / IBM Portfolio Building smarter crm for smarter commerce
SugarCRM / IBM Portfolio Building smarter crm for smarter commerce
SugarCRM / IBM Portfolio Building smarter crm for smarter commerce
SugarCRM / IBM Portfolio Building smarter crm for smarter commerce
SugarCRM / IBM Portfolio Building smarter crm for smarter commerce
SugarCRM / IBM Portfolio Building smarter crm for smarter commerce
SugarCRM / IBM Portfolio Building smarter crm for smarter commerce
SugarCRM / IBM Portfolio Building smarter crm for smarter commerce
SugarCRM / IBM Portfolio Building smarter crm for smarter commerce
SugarCRM / IBM Portfolio Building smarter crm for smarter commerce
SugarCRM / IBM Portfolio Building smarter crm for smarter commerce
SugarCRM / IBM Portfolio Building smarter crm for smarter commerce
SugarCRM / IBM Portfolio Building smarter crm for smarter commerce
SugarCRM / IBM Portfolio Building smarter crm for smarter commerce
SugarCRM / IBM Portfolio Building smarter crm for smarter commerce
SugarCRM / IBM Portfolio Building smarter crm for smarter commerce
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SugarCRM / IBM Portfolio Building smarter crm for smarter commerce

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CRM Acceleration London, September 2012, Presentation about SugarCRM in the IBM Technology Portfolio, Jens Lindenberg

CRM Acceleration London, September 2012, Presentation about SugarCRM in the IBM Technology Portfolio, Jens Lindenberg

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  • 1. Smarter CRM for Smarter Commerce Jens Lindenberg Senior Director Alliances EMEA
  • 2. Agenda•  Sugar & IBM Partnerschaft•  IBM & Sugar Technologie-Integration•  IBM: Smarter Commerce•  Sugar: Open Social Business Platform•  Beispiel IBM Connections & SugarCRM
  • 3. Einleitung “IBM, in conjunction with our partner SugarCRM, offers comprehensive CRM services and solutions that deliver distinctive value to our clients through globalization, operational excellence, process transformation and automation: All supported by IBM brands and partner ecosystems.” “SugarCRM makes CRM simple, andoffers customers unparalleled choice and control of their data and deployments”.
  • 4. IBM SugarCRM Alliance •  Partnership since 2010 –  Global Strategic Alliance •  Target Markets –  Retail –  Banking, Financial Services, Insurance –  Media and Entertainment –  Shipping & Transportation –  Manufacturing & Hi-Tech –  Government & Health Care –  Business Process Optimization –  CRM •  Joint Initiatives –  Smarter Commerce –  Social Business –  Intelligent Transport –  Smart Cloud –  PureSystems
  • 5. The value of SugarCRM and IBMIBM and SugarCRM empower companies around the world to gain and retainmore customers and become the engines of a smarter planet by offeringopen business solutions built on the world’s best platforms. SugarCRM Value IBM Value IBM and SugarCRM Creating unique §  Makes CRM simple Customer Value §  Deploys quickly on cloud and/or § Reaches mid-market via channel on-premises, offering customers and holds deep client relationships unparalleled choice and control driving transformations of their data and deployments § Makes Smarter Planet real through §  Delivers ability to acquire, grow industry solutions and retain customers via intuitive, § Delivers affordable scalable open social CRM platform systems, storage and software § Helps clients get to social §  Provides global and mobile § Finances total solution business platform as leading provider of open source CRM § Delivers proven integrated optimized Smarter solutions § Accelerates clients’ sales, marketing and service
  • 6. Agenda•  Sugar & IBM Alliance•  IBM & Sugar Technology-Integration•  IBM: Smarter Commerce•  Sugar: Open Social Business Platform•  Example IBM Connections & SugarCRM
  • 7. IBM Business Solutions Portfolio Social Business Smarter Commerce Smarter Planet Business Analytics & Optimization Sugar compliments and adds value to the IBM Selling Proposition
  • 8. IBM Software Portfoliofor End-to-End Social Business
  • 9. SugarCRM & IBM - Integration Applications IBM Stack Platform
  • 10. SugarCRM and IBM Integration •  Sugar integrates with –  Cognos for BI –  SPSS for predictive analytics –  Smart Cloud for Social Business for collaboration Connections –  Connections for collaboration LotusLive –  Lotus Notes for email –  WebSphere Cast Iron for web/data integration LotusNotes –  DB2 – Database –  WebSphere - App Server –  Unica, Commerce, Sterling - Smarter Commerce •  Deploy in the cloud –  IBM SmartCloud Enterprise •  Deploy on-premise –  Series i –  Series p –  Series x –  PureSystems –  PowerLinux •  Services from IBM GBS and BPs
  • 11. Agenda•  Sugar & IBM Alliance•  IBM & Sugar Technology-Integration•  IBM: Smarter Commerce•  Sugar: Open Social Business Platform•  Example IBM Connections & SugarCRM
  • 12. IBM: Smarter Commerce „Redefining Commerce in the age of the customer“
  • 13. IBM Smarter CommerceTodays customer is dictating a new set of terms in dynamicsbetween byers and sellers:-  Customers are empowered by technology, transperancy and an abundance of information-  These information they collect from various sources-  They expect to engage with companies when and how they want-  Direct with your seller, mobile or digital-  They expect consistent experience throughout all channels-  They can Champion or sully a brand with the click of the mouse!Quelle:http://www.ibm.com/smarterplanet/de/de/smarter_commerce/overview/index.html?re=spf?csr=emde_agdsp-20120702&cm=k&cr=google&ct=102L412W&S_TACT=102L412W&ck=smarter_commerce&cmp=102L4&mkwid=syGRCfPnn_22781726012_432i044571
  • 14. IBM Smarter Commerce - an integrated approachToday‘s customers have no patience, keep up with them -Smarter Commerce is the solution:-  Creates an efficient and seamless system of commerce•  stretches from the sourcing of materials all the way through to after-sale services•  a system that connects and integrates suppliers through powerful collaboration tools•  a system that turns real-time analytics into actions for your customers•  a unique approach that increases the value companies generate for their customers, partners and shareholders in a rapidly changing digital world.Quelle:http://www.ibm.com/smarterplanet/de/de/smarter_commerce/overview/index.html?re=spf?csr=emde_agdsp-20120702&cm=k&cr=google&ct=102L412W&S_TACT=102L412W&ck=smarter_commerce&cmp=102L4&mkwid=syGRCfPnn_22781726012_432i044571
  • 15. Smarter Commerce Transformation
  • 16. Smarter Commerce:Customer focus
  • 17. Smarter Commerce:Best-of-Breed Solutions
  • 18. Smarter Commerce: Industry specificbusiness processes with Sugar Industry specific business processes
  • 19. Smarter Commerce:Future Ready TechnologiesSOCIAL   BIG  DATA   Industry specific business processesMOBILE   CLOUD  
  • 20. Agenda•  Sugar & IBM Alliance•  IBM & Sugar Technology-Integration•  IBM: Smarter Commerce•  Sugar: Open Social Business Platform•  Example IBM Connections & SugarCRM
  • 21. Sugar Vision•  For any professional who interacts with a customer or prospect•  We Provide the information and tools needed to understand, engage and connect with their customer or prospect•  Unlike Traditional CRM systems that manage sales people. We help people who interact with customers do their job•  We help the customer facing professionals do their job better.
  • 22. Sugar makes CRM easy Flexible Intuitive OpenSimplified UI. Works the way Integrates with Designed to YOU work. YOURmaximize user Easy to customize environment. adoption. to match how YOU Optimized for work. the IBM Stack
  • 23. Run Anywhere
  • 24. Sugar: 360° Customer ViewCRM Activities Internal Datasources•  Customer Service •  ERP •  Market data•  Marketing •  Personal•  Sales •  ProductSpecialized Tools Ext. Data Sources•  Web Analyse •  Linked-In•  Business Intelligence •  InsideView •  Hoovers•  Statistics
  • 25. Agenda•  Sugar & IBM Alliance•  IBM & Sugar Technology-Integration•  IBM: Smarter Commerce•  Sugar: Open Social Business Platform•  Example IBM Connections & SugarCRM
  • 26. Beispiel Social Collaboration:IBM Connections & SugarCRM http://www.youtube.com/watch?v=_pvNS7r4PvA&list=PL13CB221CBAE7156D&index=9&feature=plpp_video
  • 27. Zusammenfassung Mobile Cloud IBM and SugarCRM Open Social Business Platform Ecosystem Social
  • 28. The Sweeter RoadMicrosoftOracleSFDC
  • 29. The Sugar Value!360º Relationship Management Open  Ecosystem Mobile Social9/14/12 ©2009 SugarCRM Inc. All 29
  • 30. IBM and SugarCRM Deliver Social SellingCapabilities© 2011

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