Social Media News Revolution 2014


Published on

This is a lecture by UW-Madison Prof Sue Robinson for her Social Media & News class.

Published in: Education, Technology, Business
1 Like
  • Be the first to comment

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • Benjamin harris in boston, sept. 25, had four pages but only three had content, the fourth was blank: “so the reader could add his or own news items before passing it along”
    The bergon record in mid1990s went into partnership with a software company that allowed community organizations to create their own content within the site. Ended in 2003
    Virtual Voyager from 1995 to 2000, to bring people as close to the scene as possible without actually being there, each project involved 4-5 people on the staff, and considered themselves producers
    new media emerge not in a burst of revolutionary technological change, but by merging the structures and practices of existing media with newly available technical capabilities. Innovation in online newspapers is an ongoing process in which different combinations of initial conditions and local factors lead publishers along different paths.
  • Lots of investment: knight lost $15 million to teletext
    Nytimes in 2000 had 100 percent losses in its online operation in parts because of all its new investment and maketing
    Wash post spent $100 million in online ventures in the late 90s and early 2000s
    Repurposing,recombining and recreating in the second wave
  • 47% of Americans use their cell to get their daily news, according to pew Research center report from March 2011; 7% own some kind of tablet
    Personalized: 28% of internet users have customized their home page to include news from sources and on topics that particularly interest them.
    Participatory: 37% of internet users have contributed to the creation of news, commented about it, or disseminated it via postings on social media sites like Facebook or Twitter.
    But keep in mind that 70 percent of the public are overwhelmed by all the different ways they are getting news and info thrown at them.
  • Mobile ads grew 80% in 2012. At $2.6 billion, mobile now accounts for roughly 7% of total digital ad spending. Some 31% of adults now own a tablet computer, almost three times the share recorded in May 2011. Web-enabled smartphones are even more widespread:  45% of adults own a smartphone today,4  up from 35% in May 2011.5ully 64% of tablet owners say they get news on their devices weekly and 37% report they do so daily, according to a survey conducted by the Pew Research Center and the Economist Group. The trend is nearly identical for smartphone owners – 62% get news on their device weekly and 36% do so daily.
  • Founded in Dec. 2007., Patch: New York based, headed up by AOL exec Tim Armstrong (who started it on his own) and funded by advertisers with about 20 people, including hiring journalists from towns… this past march they doubled their coverage in California and New Jersey… but they also now have a competitor – new york times with partnered with City University of NY in the same ocal new jersey towns. Now owned by AOL as of June 2009..
    Founded Dec. 2004, Firedoglake is one of the widest read political blogs. It launched an effort last year to start raising $150,000 to pay one of their journalists to investigate national political issues like the health care reform bill. They’ve almost reached their goal for reporter Marcy Wheller:
    True/Slant (: is an original content news network tailored to both the “New Journalist” and marketers who want a more effective way to engage with digital audiences. Contributors, consumers and marketers each have a voice on True/Slant. True/Slant is the digital home for the “New Journalist.” Knowledgeable and credible contributors anchor and build their digital brands on True/Slant using tools that enable them to easily create content and craft stories filtered through human perspective (not an algorithm). Consumers have direct access to contributors they respect and follow. By commenting with contributors and each other, they create an authentic and ongoing dialogue around the news.
    Dvorkin is a media veteran who has worked for the New York Times, Newsweek, Wall Street Journal, Forbes, AOL and He is backed by $3 million in funding from Forbes Media and Fuse Capital. True/Slant has 100 contributors, and unlike, say, the Huffington Post, where most writers blog for free, everyone is compensated in some form. Also the individual reporters can build a sponsorship network…
    Spot.Us is a nonprofit project of the "Center for Media Change" and funded by various groups like the Knight Foundation. We partner with various organizations including the Annenberg School of Communications in Los Angeles. $340,000, two-year grant from the Knight
    Sept. 1, 11:30 a.m.
    The newsonomics of gamification — and civilization
    A California daily tries out badges and points as a way to incentivize good commenting behavior — and, eventually, more.
    By Ken Doctor
    Editor’s Note: Each week, Ken Doctor — author of Newsonomics and longtime watcher of the business side of digital news — writes about the economics of news for the Lab.
    Ask most publishers or editors about games, and they’ll tell you their business isn’t about fun and games. It’s about the serious, semi-Constitutional role of informing the public.
    Game dynamics may change that thinking.
    When we think of games these days, our minds move to enraged birds or fortune-seeking farmers. We think of the little games now app’d onto our smartphones, a diversion, something trivial. But think of the playable game — the fun — as the hood ornament. The business of game dynamics — or gamification — is what happens under the hood.
    Game dynamics isn’t about time-wasting. Au contraire: it’s about a seductive, powerful drawing-in of human habit. It’s about changing those habits, leading us to do new things (over and over again). This being America, those habits increasingly have a lot to do with selling stuff, with commerce. On the Internet, they increasingly help companies chase greater engagement with customers, be they buyers, readers, or both.
    Silas Lyons is a pioneer among newspaper people in understanding the potential value of game dynamics to the news business. “It’s basic human psychology,” says Silas Lyons, editor of the Record Searchlight in Redding, Calif., VP of new media content and a co-chair of one of the Scripps’ task forces that pushed forward with the game dynamics idea. “We’re not trying to solve an audience problem — we’re trying to solve an engagement problem. The reader is being rewarded for consuming, sharing, commenting, and finding insight.”
    Lyons explained the new notions to readers, in a column, entitled “Civilization comes to”
    The goal here isn’t simply to build core customers. It’s to bring greater civility and perspective — what Lyons calls “insight” — to the site. Readers now can mark others’ comments as “insightful,” resulting, over time, in higher ranking of commenters the community seems to value. You gotta love it, at this time and place in America: Let’s play civilization.
    AUGUST 2011: The Redding Record Searchlight (circulation of 25,000 on Sunday, 22,500 daily, and more than a half million unique visitors monthly) is an E.W. Scripps newspaper located in northern California, about 200 miles north of San Francisco. Overall, the two- to three-week-old metrics are promising. Registration is up 35 percent and comments are up 19 percent. 7,600 users are in the game. (’s top user has toted up 8,800 points already; profile here.) 16,200 comments have been rated “insightful.”
  • What kind of info am i encoutnering? is info complete? who are the sources? Why are they credible? what evidence is presented? how was it tested? Is there an alternative explanation? Am i learning ll i need to know?
    Andy carvin
  • Social Media News Revolution 2014

    1. 1. Social Media and the News Revolution the News Revolution Sue Robinson Spring 2014
    2. 2. Before we begin... • Sign up for the class presentation? Missing four people! • Sign up for the Final Project? • Turn your FIND MY IPAD and location services ON? • Can watch Page One anytime before the end of Spring Break • Second Extra Credit (worth THREE points) is a focus group about news and social media • A tip about Presentations: Get that interview for an A!
    3. 3. The person with the most interesting, significant comments/tweets today will get a grab bag of goodies. MUST pull directly from the readings to be selected. The person with the most interesting, significant comments/tweets today will get a grab bag of goodies. MUST pull
    4. 4. Interactivity: -- Publick Occurrences (1690) -- Bulletin Board Systems (1980s) -- New Jersey Online’s Community Connection(1990s) and Madison’s own thedailypage forums (1994) Distributed content/reporting ---------> Self-publishing (prosumers)
    5. 5. Online Journalism Story trajectory First Wave: 1972-1994 (ARPAnet-videotext, BBS, Viewtron -too expensive, tied up both TV and phone, end users taken for granted, world not ready) Second Wave: 1990-2001 (Web browser, Shovelware, digital newsrooms, Matt Drudge -- Recession; crash; innovation too spread-out) Third Wave: 2001-2006 (Convergence, widespread broadband, multimedia, interactivity -- Business models failing; user expectations; YouTube/Facebook) Fourth Wave: 2007-present (Twitter, Pinterest, SOCIAL, semantic web, dynamic content, J-entrepreneurs)
    6. 6. Information anywhere, anytime Enhanced Experience, Improvisation Fusion of data from variety of sources into one web application Melding of media formats into 1 interactive platform Communal, spatial, temporal, private-public blend
    7. 7. Twitter Question via #socialj: How do you get your news? Do you like to use your phone to check news? 7
    8. 8. First, we’ve got: New Platforms: •Of course: Facebook, Twitter, Pinterest, Storify, FourSquare • Television Internet Streaming • Some funky new stuff AND ESPECIALLY • MOBILE: smart phones, ipads, tablets 8
    9. 9. What does this mean for STORY? 11
    10. 10. • Multimedia: text, audio, visuals, animation, combinations • Interactivity: Ability for the user to manipulate or modify the product or engage with the author, or create product themselves Use print to explain * Use multimedia to show, emote * Use interactivity to engage, connect and build relationships
    12. 12. News Event Citizen Contributors Cyber-Newsroom Sources Audiences Journalism Individual Reporters Cyber-Newsroom: Reporters, sources, and local/national audiences come together in cyberspace. News as first gathered by journalists is negotiated by individual sources, reporters, and citizens, who add to the reporting. Such contributions influence the narrative formation, content, and impact, as well as its very unfolding at times.
    13. 13. Corporate Media Groups like Yahoo, AOL and other Pro-Am (Patch, Public Insight Network, The Local) Entrepreneurial Non-Profit Journalism (Spot.Us) (firedoglake) Journalism (WisconsinWatch) Community-based Freelance Media like blogs Marketplaces like eByline
    14. 14. Interactive Examples in News • Live Blogging • Online diaries, forums • Games: Plan your park (or school, road, house, festival) • Learning in New Formats: Understanding budgets • Earning “badges” and a rep
    15. 15. None of these would be around without digital capabilities, the capacity for distributed reporting, and the increasingly networked society.
    16. 16. Discussion Break via #socialj Q1: Are citizen blogs and tweeting of news journalism? Who’a right? Jarvis or Fox? Can you think of an instance where what YOU blogged/Facebooked/tweeted reached level of journalism? What would Kovach & Rosenstiel or Fox say about what you did? Jarvis?
    17. 17. • Q2: Do you think the Nieman piece attributing the Egyptian revolution to social media was accurate or overblown? Is this what Jarvis thinks about in regards to journalism as process?
    18. 18. Detecting Online Bull
    19. 19. Discussion Break via #socialj • Let’s talk about Blur: Name some specific ways in which we can use social media to “skeptically know.”
    20. 20. • Tunisia, Egypt, Madison, Britain: recent uprisings that depended on social mediated organization. Let’s watch how one NPR journalist covered the Egyptian story via social media.
    21. 21. Accuracy • Check the validity of the tweets, posts before you retweet or storify them • Make it clear in your tweets and copy when you don’t know for sure about the accuracy • Correct your mistakes, often and quickly
    22. 22. Step 1: Check the person’s credibility • Check how long the person has been active on Twitter via • How frequent are updates? • Is there a photo with their account? • Who are their friends/followers? Any suspicious Bots?
    23. 23. Step 2. Follow up on the tip Direct message them and: • ask for a phone number, ask if they witnessed the event and interview them privately • ask them to describe what happened • ask if they have other photos • ask if there are other witnesses or if they were with anyone you can talk to
    24. 24. Step 3. Check the credibility of the information • Check the earlier information. Do tweets leading up to the tweet in question seem logical? • Do follow-up tweets and updates make sense? • Does it read “authentically?” • Is there a photo attached? Check geolocation and exif data.
    25. 25. Step 4. Corroborate the story • Check police scanners; call the cops, etc. • Do a Twitter/Google/YouTube search to see if others are capturing same information • CrowdSource (the Andy Carvin method) • Call around the tweet/photo by looking up nearby businesses, for example, and asking if they see the same event happening, etc. • Go to the scene.
    26. 26. Verifying Images • Check exif data: • Check for edits to photos: is a reverse image search site that can help determine if photos have been used before elsewhere. • Reference locations against maps, weather reports, other images from the area • Do the vegetations, shadows, sun/rain, etc. all correspond to the photo’s exif date and time? • Check other information such as the clothes/license plates/language/structures against the photo • Are there other photos they can share (typically more than one is taken; be aware of the amazing shot)
    27. 27. Verifying Web Sites • When was the domain registered? ( • Check out page rank by Google (PageRank) • Go to the Internet Archive: how long has the site been there? Has it been radically changed recently? • Is there: About, activity, clear ownership,
    28. 28. HW due Feb. 4: νNetworked, Chapters 1 (The Triple Revolution) and then SKIM Chapters 2-4 (The new Social Operating System of Networked Individualism, The Social Network Revolution, The Internet Revolution, and the Mobile Revolution); Also Ch 5 and ch 9, νAnderson, C., Bell, E., and Shirky, C. (2012). Post Industrial Journalism: Adapting to the Present. Tow Center for Digital Journalism: SKIM o (OR you can watch Shirky talking about this here in a half an hour video: νPlease read Wellman’s work and be ready with two questions (@barrywellman) before Tuesday at noon. νBLOG POST No. 2: The SuperBowl in a Networked World
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.