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Linked in presentation

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Linked in presentation Linked in presentation Presentation Transcript

  • ForBusiness Susan Kates - MBA
  • LinkedIn for Business Agenda 1. Why LinkedIn 2. Your LinkedIn Profile3. Building your LinkedIn Network4. Using LinkedIn for Finding and Attracting Customers
  • Why LinkedIn? LinkedIn hits 7 M from Canada, 74 M from US, 11M in UK, 11 M in Brazil, 18 M in India Approximately 2 members/second join86,400 seconds/day = 172,800 registrations per day
  • Why LinkedIn?It’s not about what you know but who you now.
  • Why LinkedIn?THE business networking site
  • Why LinkedIn?
  • LinkedIn Profile
  • LinkedIn Profile• Put more emphasis on your profile photo.• Work on your headline--its more important than ever!• The summary section is much more prominent.• http://topdogsocialmedia.com/linkedin- training-creating-the-perfect-profile/
  • Building your NetworkGrow your network: Connect
  • Finding & Attracting Customers
  • Finding & Attracting Customers The 7 Phases of a LinkedIn Master Strategic Plan: 1. Assessment – Assess your strengths, weaknesses & needed assets for success 2. Strategic Plan – Outline a Strategy, confirm your call to action, voice, appropriate automation, scalability opportunities, etc… 3. Product & Marketing Path Development – Identify what works for your target market 4. Lay the appropriate foundation – it’s not enough to simply put up your name and call it a day!5. Get Found – Apply strategies and tactics to attracting your market to you internally on the site 6. Build a community – Groups can help you to build highly targeted or massive sized pools of targeted key constituents, prospects, clients, etc…7. Promotion, Campaigns, Word of Mouth – Attract your market into your Social Circle of Influence
  • Finding & Attracting Customers• Create a social media policy• Profile guidelines• Build authority and generate leads• Use LinkedIn to profile your business• Actively identify potential leads using the advanced search function• Content plan
  • Finding & Attracting Customers Join Groups
  • Finding & Attracting CustomersCreate a slideshare presentation
  • Recommendations
  • Recommendations Just get started