Joining LinkedIn Groups - The Raising Profiles Group on LinkedIn

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The Raising Profiles Group on LinkedIn is a forum dedicated to the discussion of social media marketing, networking and business development. …

The Raising Profiles Group on LinkedIn is a forum dedicated to the discussion of social media marketing, networking and business development.

As Group Founder, I will be introducing discussions and polls around a pre-defined series of subjects each month and welcome your comments for the benefit of Group Members. If you would like to join our group and add your own discussions around these topics you are very welcome to do so.

To ensure that we maintain the high standard of debate going forward, please refer to the NEW 'Rules of Debate' by clicking on 'Group Rules'. Your conformance to these guidelines is very much appreciated.

Your contributions are highly valued and the best discussions and comments will be featured on the Raising Profiles Blog, so keep an eye out for updates!

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  • 1. Raising ProfilesJoining Groups on LinkedInPresented bySue Cartwright, Founder of Raising Profiles Group2013
  • 2. How Many Groups Are There?Out of well over 1 million collaborative groups on LinkedIn,there are over 1,000 groups in the Midlands alone.How are Groups Categorised?LinkedIn Groups include special forums for all kinds of organisations includingthose represented by corporate and college alumni, non-profit, trade and industry-specific associations and institutes, networking groups and conferences. LinkedInGroups allow you to ‘raise your profile’ and ‘discuss topics‘ that are of commoninterest to Group Members.How are Groups Searched?Once a group has a presence on LinkedIn, users are able to search, find and contactfellow Group Members using the powerful ‘Groups Directory’. In addition, GroupMembers can reach out to meet new connections through the extended LinkedInnetwork.Joining Groups on LinkedIn ©Sue Cartwright, Raising Profiles, 2013
  • 3. Joining Groups of InterestLinkedIn Groups are places for professionals to discuss and collaborate witheach other. Each group is user-generated and not sponsored by LinkedIn.This means you need to review the ‘Group Introduction’ provided todetermine which best fit your goals and interests. When you find a group youmight be interested in, any of your connections who are members of that groupwill be highlighted. This is a great way to get to know your connections, shareyour expertise and build meaningful relationships.Searching for GroupsYou can find a group to join by searching the ‘Groups Directory’ or by clickingon a group logo seen on another members profile.Participating in Group DiscussionsWhen you join a LinkedIn Group you can then participate by starting discussionsor adding comments to existing discussions. When you do this, you will be‘notified by email’ when anyone responds further to the discussion.Joining Groups on LinkedIn ©Sue Cartwright, Raising Profiles, 2013
  • 4. Types of GroupsThere are 2 types of groups on LinkedIn, Members-Only and Open Groups.Member Only GroupsDiscussions are only visible to group members and do not show up in search engineresults. The benefit of joining Member Only Groups is that they are generally ‘wellmanaged’, resulting in constructive and value-adding debate where members areencouraged to participate and get to know each by sharing their ideas, expertise andknowledge.Open GroupsAnyone can join an Open Group without having to ‘Request to Join’ and someGroup Managers allow LinkedIn members who are not group members to contribute.The benefit of joining Open Groups is that discussions can be shared on Facebook andTwitter. The disadvantages can be ‘lack of active management ‘which can result inhigh volumes of ‘spam’ where members promote events, blog posts, products andservices.Joining Groups on LinkedIn ©Sue Cartwright, Raising Profiles, 2013
  • 5. Searching for GroupsThe best way to find groups of interest is to search for them using the LinkedIn‘Groups Directory’. Click on this link under your ‘Groups’ tab and add yourterm to the main ‘Search’ panel at the top of the page. You can narrow your searchby selecting different types of groups under ‘Categories’.Joining Groups on LinkedIn ©Sue Cartwright, Raising Profiles, 2013
  • 6. Joining Groups from your Connections’ ProfilesA great way to get to know people is to visit their profiles and check out the groupsthey are members of. You can find this section by scrolling down to the bottom oftheir LinkedIn profile.From here, you can click on the name of the Group to find out more about it. If it’san ‘Open Group’, when you click on ‘Join’, you will automatically become amember, if not, you need to click on ‘Join Group’ to request to become a member.Joining Groups on LinkedIn ©Sue Cartwright, Raising Profiles, 2013
  • 7. Joining Members-Only GroupsClick on the Group name to go to the ‘Introduction to the Group’ page whereyou will see a list of connections in your network who are members of the group.Click on ‘Request to Join’ to apply for membership. An email will be sent to theGroup Manger who will notify you to tell you whether you have been accepted.Joining Groups on LinkedIn ©Sue Cartwright, Raising Profiles, 2013From the notification message you can click on ‘here’ to adjust your settings for yourGroup Membership.
  • 8. Adjusting your Group SettingsBefore your ‘Request to Join’ email is sent to the Group Manager, you canimmediately select your preferences for email alerts, displaying the group logo onyour profile and so on. From this page you can also select ‘Leave Group’ if youwish to do soJoining Groups on LinkedIn ©Sue Cartwright, Raising Profiles, 2013
  • 9. Displaying Group Logos on your LinkedIn ProfileIf you select this option from the ‘adjust your settings’ page, the group youare a member of will be displayed on your profile page.This is a good way to enrich your profile so that your connections and profilevisitors can learn more about you and decide whether they want to join thegroup too.Joining Groups on LinkedIn ©Sue Cartwright, Raising Profiles, 2013
  • 10. Following and Unfollowing Group MembersFollowing group members makes it easier for you to see contributions made byyour connections and other people you value within your groups. The default isset so that you are already following any of your connections who are groupmembers and they are following you. To follow someone who is not aconnection, just click’ Follow’ under their name on a ‘Discussion Page’ or onthe ‘Member Page’ in your group.Joining Groups on LinkedIn ©Sue Cartwright, Raising Profiles, 2013
  • 11. Adding Comments to DiscussionsA great way to raise your profile and expertise across the LinkedIn network is to‘add comments’ to group discussions. You have 15 minutes to ‘edit yourcomment’ before it is posted and your profile will appear next to comments posted.An ‘email alert’ is sent to Group Members when you post a comment and othergroup members can ‘like’ comments posted by fellow members.Joining LinkedIn Groups ©Sue Cartwright, Raising Profiles, 2011
  • 12. Starting a Group DiscussionYou can start a ‘Group Discussion’ or a ‘Poll’ by clicking on the ‘Discussions’tab within the group and then selecting ‘start discussion’.Add a ‘title’ and a ‘brief description’ about your topic of interest, preferablyadding a question or helpful tips. The more you encourage others to join your debatethe better and make sure you reply to any comments provided by members. Theidea is to get a ‘thread’ going of interesting comments and ideas.If you want to ‘Attach a Link’, you will need the URL address starting withhttp://www that leads to the page featuring the article you want to talk about.Joining Groups on LinkedIn ©Sue Cartwright, Raising Profiles, 2013
  • 13. Starting a PollTo create a multiple choice ‘Poll’ on a LinkedIn Group, click on ‘Discussion’ andthen ‘Poll’ and type in your question. Select 5 possible answers by typing them inthe boxes below and click ‘Share’.You can select the date you want the Poll to close and Members can select theiranswer by clicking on ‘Vote’. You can then share results with Members as a‘Discussion’ when the Poll has ended.Joining Groups on LinkedIn ©Sue Cartwright, Raising Profiles, 2013
  • 14. Joining Raising ProfilesThe Raising Profiles Group on LinkedIn is a Members-Only Group where you can:• Raise your profile as an expert in your specialist field of interest• Promote and refer expertise, products, services and learning programmes• Promote and support local networking groups, events and workshops• Promote and support business enterprise, community projects and charities• Share ideas on social media, marketing, networking and business development• Ask questions and provide answers on a wide range of topical business issuesThe Raising Profiles Group is actively managed by Founder and Group Leader, SueCartwright, who provides updates and insights on social media whilst encouragingmembers to share their knowledge, express their views, provide insights and askquestions by starting their own discussions and contributing to the debate.Search for ‘Raising Profiles’ in the ‘Groups Directory’ and request to join.We look forward to welcoming you!Joining Groups on LinkedIn ©Sue Cartwright, Raising Profiles, 2013
  • 15. Join the DebateOver the coming months the following topics will be open to debate:• JUN 2013 Leadership & Strategy• JUL 2013 Market Positioning & Niche• AUG 2013 Business Culture & People• SEP 2013 Competitors & Intelligence• OCT 2013 Clients & Collaboration• NOV 2013 Branding & Content• DEC 2013 Communication & Engagement• JAN 2014 Infrastructure & Technology• FEB 2014 Marketing & Sales• MAR 2014 Measurement & Return on Investment (ROI)Joining Groups on LinkedIn ©Sue Cartwright, Raising Profiles, 2013
  • 16. Rules of DebateRaising Profiles is a managed group where new members send a request to join andare without exception (to date) welcomed by Group Manager and Founder, SueCartwright.Members are highly regarded for their positive contributions to the Raising ProfilesGroup Forum in terms of ‘discussions and comments’ which are provided to addvalue to Group Members.In order to maintain the quality of debate , the following guidelines apply:• Discussions have a meaningful ‘Title’ to encourage members to join the debate• Discussions have a meaningful ‘Introduction’ using ‘Add more details’• Discussion owners ‘respond to comments’ to generate a ‘thread’• Discussions and comments are ‘positive’ and ‘constructive’ in intention• All discussions deemed promotional are automatically added to ‘Promotions’• All job opportunities are automatically added to ‘Jobs’• Events, blog posts and articles may be promoted as discussions if ‘meaningfulintroductions’ with ‘value adding’ tips or questions are appliedThe best discussions and comments will be promoted further on the RaisingProfile Blog so why not Raise your Profile by adding your discussion orcomments today!Joining Groups on LinkedIn ©Sue Cartwright, Raising Profiles, 2013
  • 17. The Raising Profiles GroupLeading by Example‘Great leaders are almost always greatsimplifiers, who can cut through argument,debate and doubt, to offer a solutioneverybody can understand’Colin PowellJoining Groups on LinkedIn ©Sue Cartwright, Raising Profiles, 2013