10 Components of Social Media - Get Better Connected
Upcoming SlideShare
Loading in...5
×
 

10 Components of Social Media - Get Better Connected

on

  • 192 views

Social Media is like a game of chess, and you are the Master. ...

Social Media is like a game of chess, and you are the Master.

My business name, Raising Profiles, and associated philosophy and logo revolve around the analogy of comparing social media to a game of chess. My new model brings to light 10 essential components you need to understand, make a commitment to and invest in to win your social networking game.

Statistics

Views

Total Views
192
Views on SlideShare
191
Embed Views
1

Actions

Likes
1
Downloads
0
Comments
0

1 Embed 1

https://twitter.com 1

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

10 Components of Social Media - Get Better Connected 10 Components of Social Media - Get Better Connected Presentation Transcript

  • Raising Profiles Your Social Media Game Get Better Connected! Get Better Connected - 10 Components of Social Media © Sue Cartwright, Raising Profiles, 2014
  • Social Media is like a game of chess The board is your social network, you are the master with your prepared strategy, directing your team of players to win new clients ahead of teams of competitors Get Better Connected - 10 Components of Social Media © Sue Cartwright, Raising Profiles, 2014
  • Same objectives Establish your position as master of your game Showcase your expertise, knowledge and skills Hold on to clients and ‘promote’ them to a higher status Win new clients through the results you achieve Out manoeuvre or ‘en passant’ your competitors Become recognised for your dextrous moves and creativity Continuously improve your game Just like chess, to win at social media you need to become the master of your game Get Better Connected - 10 Components of Social Media © Sue Cartwright, Raising Profiles, 2014
  • Same essential components A master who designs and directs the strategy An online network where the game is played A team of players with a cacophony of skills A team of competitors playing in the same territory Get Better Connected - 10 Components of Social Media © Sue Cartwright, Raising Profiles, 2014
  • Same essential pieces Clients = Pawns fickle social users with eyes fixed on their goals Content = King media in the right context for each platform Conversation = Queen presence in the right place at the right time Compliance = The Bishops policy standards and risk management Competency = The Knights story telling and marketing in harmony Control = The Rooks monitoring and measuring the right things Get Better Connected - 10 Components of Social Media © Sue Cartwright, Raising Profiles, 2014
  • The Master represents YOU – you are responsible for directing your social media game You need to put a great strategy in place to win more business and realise your vision of success Leadership & Strategy Get Better Connected - 10 Components of Social Media © Sue Cartwright, Raising Profiles, 2014
  • The Board represents your social Internet and market place where you make your moves You need to know your niche and learn new skills and techniques that earn their trust Social Internet & Network Get Better Connected - 10 Components of Social Media © Sue Cartwright, Raising Profiles, 2014
  • The Players represent your team – they will need direction, training, resources and support You need to bring together different skills to build a community and delight your customers Social Producers & Talent Get Better Connected - 10 Components of Social Media © Sue Cartwright, Raising Profiles, 2014
  • The Opponents represent your competitors – who may already have an advantage You need to learn more about them, how they play their game and work out their next moves Competitive Social Intelligence Get Better Connected - 10 Components of Social Media © Sue Cartwright, Raising Profiles, 2014
  • The Pawns represent your clients and your competitors’ clients with the most complex rules of movement You need to find out where they are, what they want and how you can help them win THEIR game Clients & Advocates Get Better Connected - 10 Components of Social Media © Sue Cartwright, Raising Profiles, 2014
  • The King represents your branding and content, the most important asset of your game You need to showcase and ‘share’ your best assets whilst protecting your intellectual property Branding & Media Content Get Better Connected - 10 Components of Social Media © Sue Cartwright, Raising Profiles, 2014
  • The Queen represents your front of house communication, the most powerful asset in your game You need to learn how to respond quickly and engage in order to build a thriving community Communication & Engagement Get Better Connected - 10 Components of Social Media © Sue Cartwright, Raising Profiles, 2014
  • The Bishops represent your due diligence, responsible for policy standards and risk management You need to ensure you know the rules of the game and adhere to them at all times Due Diligence & Protocol Get Better Connected - 10 Components of Social Media © Sue Cartwright, Raising Profiles, 2014
  • The Knights represent your brand story and marketing, working in harmony to create new opportunities You need to open doors and build trust before you can start selling to potential customers Story Telling & Marketing Get Better Connected - 10 Components of Social Media © Sue Cartwright, Raising Profiles, 2014
  • The Rooks represent control and analysis, the eyes and ears of your real-time network You need to measure the right things to get intelligence that will help you succeed and grow Measurement & ROI Get Better Connected - 10 Components of Social Media © Sue Cartwright, Raising Profiles, 2014
  • There’s a lot to learn and a lot to master Just like chess, Social Media is a game of near-infinite possibilities Get Better Connected - 10 Components of Social Media © Sue Cartwright, Raising Profiles, 2014
  • 1) Leadership & Strategy Implement your plan 2) Social Internet & Network Understand your niche 3) Social Producers & Talent Support your team 4) Competitive Social Intelligence Identify opportunities 5) Clients & Advocates Build your community 6) Branding & Media Content Be creative 7) Communication & Engagement Be there 8) Due Diligence & Protocol Know the rules 9) Story Telling & Marketing Earn trust and respect 10) Measurement & ROI Keep improving It means investing in all 10 Components of Social Media … Get Better Connected - 10 Components of Social Media © Sue Cartwright, Raising Profiles, 2014 … and changing the way you use the Internet forever
  • Are you ready? Raising Profiles is here to help you up your game … Get Better Connected - 10 Components of Social Media © Sue Cartwright, Raising Profiles, 2014
  • Providing consultancy, training and FREE updates All the knowledge you need to get better connected! www.raisingprofiles.com Get Better Connected - 10 Components of Social Media © Sue Cartwright, Raising Profiles, 2014
  • Connect with me … Sue Cartwright Head of Community | Raising Profiles www.raisingprofiles.com sue@raisingprofiles.com Connect with me @suecartwright Connect with me @raisingrofiles Join my LinkedIn Group and Blog Get Better Connected - 10 Components of Social Media © Sue Cartwright, Raising Profiles, 2014