Facebook is a social media site that allows you to connect with
your customers. Having a business page allows your build your
brand using social media.
While signed into your personal account, at the bottom of the
page you will a see a series of links.
Select “Create a Page”
This page allows you to select what kind of
Facebook page you would like to create.
As a business owner of a brick and mortar store,
you would select business, but there are other
more specific options as well.
When you select business, You will put the information
of your brick and mortar, and accept Facebook terms.
Next, Pick a profile picture, I recommend your logo.
Select a cover photo that represents your brand, this could be
promotional material, or a photograph of your store front.
Write an awesome description for your business!
Under your profile picture on your page, go to your “about”
section, hover over it and click.
On the next page, hover over the section you would like to change, click
“edit” and write a description for your business.
Remember to include your website and other
on-line information in your “info” section
Next, Get a personalized URL
Go to facebook.com/username and Facebook will check to see if
your custom URL is available for your business.
Having a custom URL is important for your brand identity.
Having a Facebook business page is one
of the best ways to reach you customers
Visit slideshare.com/suebzimmerman for more information
about how to use Facebook.