Career Choices In Sales

~ Sudip Dutta
Bits pilani,
Career Choices in Sales
SUDIP DUTTA - BITS, PILANI '95 | February 2009

Your responses
Innovation/ Creativity
Challenging

Your ACTUAL responsesWhat according to you are the top 2 things you need to sell?
Good convincing power (good liar)
Attitude/ Honesty
Adaptability
Customer Needs
Customer faith in the product
Persuasion
Slang things
Brand name
Target Market
Personality

Your questions
How to go about taking sales as a career option and how good is it?
How do we sell in times of recession when people tend not to touch their pockets/ which is the best market to target presently for a new firm in this economy?
What are the prospects of marketing in one's life(as a profession) and how can one see his future dependent on marketing (overall view)
Is switching possible from Sales to Marketing ? If so how it can be done.
What sales strategies should new start ups follow ?
What should be the aim of sales; earning profit or strengthening customer base?
How relevant is your under graduate degree when it comes to selling your products(in case it is not related to your basic degree)?
What is the scope of a sales job in India and abroad?
To what extent is ethics involved in sales?

Difference between Sales & Marketing
MARKETING
SALES
Discovering what product, service or idea customers want.
Promoting the product; spreading the word about why customers should buy it.
Selling and delivering the product into the hands of the customer.
Pricing the product correctly
Creating the Demand
Persuasion/ Closing the deal

Everyone is a Salesperson It’s a way of life – you are selling all the time
Convince your friends to go for a movie
Job Interviews
Admissions committee
Yearly Appraisals
Etc.
Entrepreneurship – Best salesperson

Sales Personality- What do you need to be successful salesperson-
Introvert or Extrovert
A genuine People Person
An Individual Contributor- Myth

Speak or Listen
Are good sales person good speakers or listeners.
Good sales people lead the buyers to what they want to sell
Client “Partners”
Listen – Absorb – Question

Sales
It’s All About the CUSTOMER.
The customer can get any color he wants as long as it is BLACK - Henry Ford
BANT test
Sell “Value” not the product
Soap or healthcare; Quality of product or bodies
Industries; How are they different
IT Services (Infosys), Infrastructure (L&T), Retail (Apple), etc

Your questions – Yes again
How to go about taking sales as a career option and how good is it?
How do we sell in times of recession when people tend not to touch their pockets/ which is the best market to target presently for a new firm in this economy?
What are the prospects of marketing in one's life(as a profession) and how can one see his future dependent on marketing (overall view)
Is switching possible from Sales to Marketing ? If so how it can be done.
What sales strategies should new start ups follow ?
What should be the aim of sales; earning profit or strengthening customer base?
How relevant is your under graduate degree when it comes to selling your products(in case it is not related to your basic degree)?
What is the scope of a sales job in India and abroad?
To what extent is ethics involved in sales?

sudip@bitsaa.org
Happy Selling!

Career Choices In Sales

by Sudip Dutta

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