Pain Points
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Pain Points



Understanding of Pain Point is a guide for generating improvement pathways. Solution builders should consider pain points as building blocks for better organisational outputs/outcomes.

Understanding of Pain Point is a guide for generating improvement pathways. Solution builders should consider pain points as building blocks for better organisational outputs/outcomes.



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  • Full Name Full Name Comment goes here.
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  • Many Thanks for your feedback.

    Yes, Even if you get the Buy-In for the proposed solution , its OWNERSHIP till the desired duration is essential to achievement of outcomes. People impacted by changed should be 'voluntarily' engaged in the implementation process.
    Square Wheels is a wonderful tool to engage people and provides visibility on the various aspects that are to be looked into for generation of shared solution. Have used SW a number of times to get people quickly on a common understanding. Still have the sticker that you gave in 1998.
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  • Good post and thanks for sharing.

    REAL pain tends to also be an immobilizer - Marty Seligman's work on 'conditioned helplessness' shows that it causes freezing behavior when it is unpredictable; it can cause people to simply give up.

    We use Square Wheels as a tool and a metaphor in much the same way, with the SWs being 'things that do not work smoothly' and setting up the reality that the round wheels are 'already in the wagon' and simply need to be implemented.

    Our Round Wheels are much the same frame as your solution idea.

    Make sure not to miss the key point that OWNERSHIP is a key factor in generating the momentum to change and correct things that do not work. Pain might simply be a continued distraction and de-motivator. People have wide past experiences in dealing with pain, too.
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    Pain Points Pain Points Presentation Transcript

    • Pain Points o o o o o o Uncomfortable, Annoying , Frustrating things or situations Urgent or difficult to solve needs Underlying reason(s) for seeking a solution May not always be verbalized by customer Are cries for help Are indicator of constraints towards realization of an organizational goal o Have impact on productivity at individual, departmental and organisational levels o Higher willingness to pay and More Value realised by quickly solving of the higher order needs o Solving one need creates new Pain Points and business opportunities e.g docking stations and speakers for ipod
    • Examples of Pain Points • • • • • • • • • • • • • • • Constantly out of supplies High cycle time compared to competition Not able to get enough customers Difficulty getting repeat business Finding challenge in meeting customers demand for variety in less time Our products don’t occupy the same mindspace High attrition rate Low productivity No idea of the capacity Increase in returns Low margins Projects getting delayed Don’t know which products make good money or lose money Don’t know how much I get from existing infrastructure Can I take a big order and deliver in time
    • Why Focus on Pain Points  Money is spent on either reducing pain or increasing benefits/outcomes  Not able to realize the desired benefits/outcomes is a Pain  Organizational performance and growth are constrained by the availability of resources , markets and competition  Developing appropriate product and/or service and/or technology and/or solution and/or processes aid in solving or reducing pain point(s)  Misplaced efforts and resources can be very expensive not only for growth but sustenance of an organization  Acceptance of a solution is in line with its potential to reduce the perceived severity of a Pain Point  Solving one Pain Point creates Trust for solving others  Solution can change entire technological , business and social landscape e.g . itunes in ipod for cheap and legal music Vs Napster , Google Docs Vs MSOffice, WeChat Vs Messengers Formalisation of the Pain Points Review Process under the ongoing organisational learning systems can improve competitiveness as well as create new business opportunities
    • Solving Pain Points       Ask open ended questions Get users to talk about their issues/concerns in detail Don’t just tell and sell your solution Don’t just ask and collect list of problems Engage users and guide the discussion for clarity and consensus Demonstrate your understanding and expertise by sharing relevant case studies  Summarize the discussed Pain Points and identified/possible outcome indicators in the proposed solution  Build your proposed solution over the solving of the agreed Pain Points  Adapt and Get Buy-in of your proposed approach to solving user needs
    • Some Questions • • • • • • • • • • • • What pain do you intend to solve? How severely is the Pain perceived ? When is the Pain perceived to be more severe ? Who sees the most value in solving the Pain? Why would anyone care for your solution to the Pain ? Has it been solved by anyone , anywhere earlier? Why the customer/user should buy the solution from you? How quickly can you solve it? Who is/are going to buy the solution? How do you measure the impact of solution? How much of the impact is tangible and intangible? Is your solution to an intermediate business or to the end user ?