Credential Presentation of

Standalone Full-Service DM Company
An ISO 9001:2008 & CRISIL Rated Se3B
Transforming Consumer information into Revenue Opportunities

Brilliant Strategy !
But Can You execute?
Yellow Umbrella Business
Mailing Lists
Logistics & ecommerce

Consulting
,Analytics , Match
Back

Email & Mobile
Marketing...
Yellow Umbrella Pride
•

Brand Yellow Umbrella
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Only DM Agency Rated by NSIC-CRISIL – SE3B

–

Associated with highly pr...
Yellow Umbrella Pride
•

Data Analytics / Data Management & Support – Onsite / Offsite
–

•

Core competency in Match Back...
Management Team
Yogesh Aggarwal

S V Srihari

Founder Director

Creative Director

• Management Graduate with 14 years
Wor...
Management Team
Biju Krishnan
Co Founder & CEO
• 17 Years experience in IT
• Expertise in Data Warehousing,
Business Intel...
Yellow Umbrella Media Services
Yellow Umbrella Media Services
• Media services vertical of Yellow Umbrella is a blend of
team members who have a cumulati...
Motion Pictures & Video
Motion Pictures & Video:
• Dependable Sound mixers​
• Best quality​ ​Production shooting​
• Vivid ...
Celebrity Coordination
• Critical Research on requirement
• Featured List of availability of
Celebrities
• Credible Contac...
Still Photography
Making the products, deliverable to your service with picture perfect shots along
with the burst of Crea...
Editing
• ​Post Production Editing
•
•
•
•
•
•
•
•
•

Writing
Re-recording
Soundtrack editing
Visual special effects
Sound...
Event management
• Event Registration and Payment
Processing
• Budgeting
• On-site Functionality
• Venue Finalization and ...
Public Relations

•
•
•
•
•
•
•
•
•
•
•
•
•
•

Communications strategy
Program development
Editorial services
Media traini...
Creative Communication
•
•
•
•
•
•
•
•
•

Custom magazines
Website textual content
Video content and webisodes
Mobile and ...
Thank You!
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Yellow Umbrella Services Pvt. Ltd

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India's largest Direct Marketing,Telemarketing, Field sales & Media Services Company Producing Films, Still Photography, Event Management, Models.

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Yellow Umbrella Services Pvt. Ltd

  1. 1. Credential Presentation of Standalone Full-Service DM Company An ISO 9001:2008 & CRISIL Rated Se3B
  2. 2. Transforming Consumer information into Revenue Opportunities Brilliant Strategy ! But Can You execute?
  3. 3. Yellow Umbrella Business Mailing Lists Logistics & ecommerce Consulting ,Analytics , Match Back Email & Mobile Marketing Creative Services Database & Direct Marketing Event Management and Visitor Engagement Retention Tele Marketing and Field Activation Acquisitions CRM & Loyalty Management
  4. 4. Yellow Umbrella Pride • Brand Yellow Umbrella – Only DM Agency Rated by NSIC-CRISIL – SE3B – Associated with highly professional & rich in execution DM agency – Fastest growing Direct Marketing and CRM agency • • 0 to over 100 campaigns in a day • 0 to 15+ offices in 4 Cities • 0 to 500 employees • • 0 to over 100+ customers 0 to Top Few DM agency Rich Experience – – Works with more than 70% of individual fund raising charities in India – Works with 50% of NBFC in India – Works with 100% of Magazine in India – • Widest range of clients from charities to financial to Publishing house to breweries Provide support to more than 2 – 3 large events & trade shows per month Creative and strategy – • Creative team from extremely rich background in concept & strategy. Mailing List and Databases : – By far the largest and most profiled list in country – To the tune of 30 Million records + – Coverage in all segments both in B2B and B2C – Provide both Strategic support and List
  5. 5. Yellow Umbrella Pride • Data Analytics / Data Management & Support – Onsite / Offsite – • Core competency in Match Back Facility (Map basic data and convert to profiled data) Mobile Marketing & Web marketing – – • Handles almost 40 % of India originated acquisition e-campaigns Have our own e-com portal to facilitate sales Contact Centre / Distribution solutions – – Have stakes in courier company for mail distribution – • Have our own backend centre to ensure fulfillment Have our own call centre to handle Data validation / Sales process Loyalty & CRM – – Web Tool for handling Loyalty and give customer single interface to see the progress – Ground capabilities to handle POP promotions & CRM – • Large base of Integrated network to offer special alliances for companies Analytics based CRM capability Event Management – DM Focus – • Have experience in DM events both local and International Field Activation – Have our own telefacing team in 4 Cities in Country
  6. 6. Management Team Yogesh Aggarwal S V Srihari Founder Director Creative Director • Management Graduate with 14 years Work Exp in DM & CRM • Some of the previous assignments were • Country Head of Infomedia Direct marketing business, • Country Head of CRM & Loyalty – Ranbaxy , • Country Head of DHL Global Mail – Mail Room Solutions , • General Manager – Alternate channels and Head of Loyalty at Gitanjali Gems • Head of CRM for Hindustan Times • Applied Art/Fine Art Graduate with over 18 years’ experience in creative communication with handling design solutions & Print production. • Specialises in Brand design, Ad campaign and Direct Mailing, Digital, Design & Web Branding,, Corporate Identity, Retail Branding, Packaging Design, Exhibition Design, Outdoor design, Print Graphics.
  7. 7. Management Team Biju Krishnan Co Founder & CEO • 17 Years experience in IT • Expertise in Data Warehousing, Business Intelligence, CRM, Digital Media, Web Development. • Previous experiences include • IT Head for Infomedia – Direct Marketing Business • IT head for Direct Marketing & CRM of Hindustan times Sudha Subramanian Director (Marketing) • Management Graduate with over 13 Years of cross Industry experience. • Extensive experience in Operations and marketing. • Previous work includes • Lintas – Media Team • Goldshield Pharmaceuticals • Oriental Aromatics Ltd • Medilogistics
  8. 8. Yellow Umbrella Media Services
  9. 9. Yellow Umbrella Media Services • Media services vertical of Yellow Umbrella is a blend of team members who have a cumulative experience of over 100 years, with accountability and precision. • Our Team of professionals are people who have excelled individually in both, creativity & production. • Vision for Yellow Umbrella Media Services is to introduce a new level of professionalism in the Media Industry
  10. 10. Motion Pictures & Video Motion Pictures & Video: • Dependable Sound mixers​ • Best quality​ ​Production shooting​ • Vivid audio​ • Appropriate lighting​ • Immaculate direction • Focused art direction •Appropriate special effects • Corporate Films • Telefilms • AD Films • Short Films • Documentary Films • Teleshopping Films • Product launches • Training sessions • Corporate Films • Award ceremonies • Sales summits • Executive briefings • Tradeshow media • Branding roll-outs​
  11. 11. Celebrity Coordination • Critical Research on requirement • Featured List of availability of Celebrities • Credible Contacts • Complete Event flow and Detailing • Hassle free Terms of Agreement
  12. 12. Still Photography Making the products, deliverable to your service with picture perfect shots along with the burst of Creativity that is needed. ​ • • • • • • • • • • Pre-Production ​ Crew hiring​ Costume designers​ ​ Location Scouting (Exclusive Properties)​ Shooting schedule ​ Scripting Storyboarding ​ Budgeting ​ Product Shoots Portfolio ( Models as well as Celebrity Profiles)
  13. 13. Editing • ​Post Production Editing • • • • • • • • • Writing Re-recording Soundtrack editing Visual special effects Sound design Sound effects Stock Photo & Video ADR(Adaptive Dynamic Range) Foley and Music
  14. 14. Event management • Event Registration and Payment Processing • Budgeting • On-site Functionality • Venue Finalization and Negotiation • Event Reporting • Digital Media • Visitor Management • Response Management (RSVP) • Housing and travel • 3D Model creation • Fabrication • Gaming • Stage Performances • Emcee, Music and DJ Services • Social Media and Press Handling • Outdoor Media • Digital Prints
  15. 15. Public Relations • • • • • • • • • • • • • • Communications strategy Program development Editorial services Media training Corporate communications Internal communications Marketing communications Public affairs / issues Media relations / placement Digital / Social media strategy and execution Content Creation Media Outreach Crisis PR RSVP Management
  16. 16. Creative Communication • • • • • • • • • Custom magazines Website textual content Video content and webisodes Mobile and tablet app Design Interactive tools Virtual and live events Social media Personalized content Distribution strategies
  17. 17. Thank You!
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