India's largest Direct Marketing,Telemarketing, Field sales & Media Services Company Producing Films, Still Photography, Event Management, Models.

1. Credential Presentation of
Standalone Full-Service DM Company
An ISO 9001:2008 & CRISIL Rated Se3B

2. Transforming Consumer information into Revenue Opportunities
Brilliant Strategy !
But Can You execute?

3. Yellow Umbrella Business
Mailing Lists
Logistics & ecommerce
Consulting
,Analytics , Match
Back
Email & Mobile
Marketing
Creative
Services
Database &
Direct
Marketing
Event
Management and
Visitor
Engagement
Retention
Tele Marketing and
Field Activation
Acquisitions
CRM & Loyalty
Management

4. Yellow Umbrella Pride
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Brand Yellow Umbrella
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Only DM Agency Rated by NSIC-CRISIL – SE3B
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Associated with highly professional & rich in execution DM agency
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Fastest growing Direct Marketing and CRM agency
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0 to over 100 campaigns in a day
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0 to 15+ offices in 4 Cities
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0 to 500 employees
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0 to over 100+ customers
0 to Top Few DM agency
Rich Experience
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Works with more than 70% of individual fund raising charities in India
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Works with 50% of NBFC in India
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Works with 100% of Magazine in India
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Widest range of clients from charities to financial to Publishing house to breweries
Provide support to more than 2 – 3 large events & trade shows per month
Creative and strategy
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Creative team from extremely rich background in concept & strategy.
Mailing List and Databases :
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By far the largest and most profiled list in country – To the tune of 30 Million records +
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Coverage in all segments both in B2B and B2C
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Provide both Strategic support and List

5. Yellow Umbrella Pride
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Data Analytics / Data Management & Support – Onsite / Offsite
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Core competency in Match Back Facility (Map basic data and convert to profiled data)
Mobile Marketing & Web marketing
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Handles almost 40 % of India originated acquisition e-campaigns
Have our own e-com portal to facilitate sales
Contact Centre / Distribution solutions
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Have stakes in courier company for mail distribution
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Have our own backend centre to ensure fulfillment
Have our own call centre to handle Data validation / Sales process
Loyalty & CRM
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Web Tool for handling Loyalty and give customer single interface to see the progress
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Ground capabilities to handle POP promotions & CRM
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Large base of Integrated network to offer special alliances for companies
Analytics based CRM capability
Event Management – DM Focus
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Have experience in DM events both local and International
Field Activation
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Have our own telefacing team in 4 Cities in Country

6. Management Team
Yogesh Aggarwal
S V Srihari
Founder Director
Creative Director
• Management Graduate with 14 years
Work Exp in DM & CRM
• Some of the previous assignments
were
• Country Head of Infomedia Direct
marketing business,
• Country Head of CRM & Loyalty –
Ranbaxy ,
• Country Head of DHL Global Mail –
Mail Room Solutions ,
• General Manager – Alternate
channels and Head of Loyalty at
Gitanjali Gems
• Head of CRM for Hindustan Times
• Applied Art/Fine Art Graduate with over
18 years’ experience in creative
communication with handling design
solutions & Print production.
• Specialises in Brand design, Ad
campaign and Direct Mailing, Digital,
Design & Web Branding,, Corporate
Identity, Retail Branding, Packaging
Design, Exhibition Design, Outdoor
design, Print Graphics.

7. Management Team
Biju Krishnan
Co Founder & CEO
• 17 Years experience in IT
• Expertise in Data Warehousing,
Business Intelligence, CRM,
Digital Media, Web Development.
• Previous experiences include
• IT Head for Infomedia – Direct
Marketing Business
• IT head for Direct Marketing &
CRM of Hindustan times
Sudha Subramanian
Director (Marketing)
• Management Graduate with over
13 Years of cross Industry
experience.
• Extensive experience in Operations
and marketing.
• Previous work includes
• Lintas – Media Team
• Goldshield Pharmaceuticals
• Oriental Aromatics Ltd
• Medilogistics

8. Yellow Umbrella Media Services

9. Yellow Umbrella Media Services
• Media services vertical of Yellow Umbrella is a blend of
team members who have a cumulative experience of
over 100 years, with accountability and precision.
• Our Team of professionals are people who have excelled
individually in both, creativity & production.
• Vision for Yellow Umbrella Media Services is to
introduce a new level of professionalism in the Media
Industry

10. Motion Pictures & Video
Motion Pictures & Video:
• Dependable Sound mixers​
• Best quality​ ​Production shooting​
• Vivid audio​
• Appropriate lighting​
• Immaculate direction
• Focused art direction
•Appropriate special effects
• Corporate Films
• Telefilms
• AD Films
• Short Films
• Documentary Films
• Teleshopping Films
• Product launches
• Training sessions
• Corporate Films
• Award ceremonies
• Sales summits
• Executive briefings
• Tradeshow media
• Branding roll-outs​

11. Celebrity Coordination
• Critical Research on requirement
• Featured List of availability of
Celebrities
• Credible Contacts
• Complete Event flow and Detailing
• Hassle free Terms of Agreement

12. Still Photography
Making the products, deliverable to your service with picture perfect shots along
with the burst of Creativity that is needed. ​
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Pre-Production ​
Crew hiring​
Costume designers​ ​
Location Scouting (Exclusive Properties)​
Shooting schedule ​
Scripting
Storyboarding ​
Budgeting ​
Product Shoots
Portfolio ( Models as well as Celebrity Profiles)

13. Editing
• ​Post Production Editing
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Writing
Re-recording
Soundtrack editing
Visual special effects
Sound design
Sound effects
Stock Photo & Video
ADR(Adaptive Dynamic Range)
Foley and Music

14. Event management
• Event Registration and Payment
Processing
• Budgeting
• On-site Functionality
• Venue Finalization and Negotiation
• Event Reporting
• Digital Media
• Visitor Management
• Response Management (RSVP)
• Housing and travel
• 3D Model creation
• Fabrication
• Gaming
• Stage Performances
• Emcee, Music and DJ Services
• Social Media and Press Handling
• Outdoor Media
• Digital Prints

15. Public Relations
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Communications strategy
Program development
Editorial services
Media training
Corporate communications
Internal communications
Marketing communications
Public affairs / issues
Media relations / placement
Digital / Social media strategy and
execution
Content Creation
Media Outreach
Crisis PR
RSVP Management

16. Creative Communication
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Custom magazines
Website textual content
Video content and webisodes
Mobile and tablet app Design
Interactive tools
Virtual and live events
Social media
Personalized content
Distribution strategies

17. Thank You!