Published in PRINT Magazine March - April 2011PRINT magazine:A Subjective FamilyTree Of AmericanGraphic DesignersInformation DesignDesigned in collaboration withJesse Lee Stout for PRINT Magazine
Winner of OUTPUT 13 award Published in OUTPUT 13OKGOExperimental Type& Motion DesignExperimenting with type usingshadows and motion
Doug Aitken_The Moment_SpainCommunication DesignCommissioned to design for International multimediaartist, Doug Aitken’s installation - The Moment (Spain)
Doug Aitken_Los AngelesCommunication DesignCommissioned to design for International multimedia artist,Doug Aitken’s Artist Talk (Los Angeles)
Jack In The Box Information Architecture & VisualizationExploration for information design about the processof creating advertisements for Jack In The Box TV! THE ALL AMERICAN JACK changes MENU CREATIVE MARKETING DIRECTOR CREATIVES changes TEAM TRACY final approval NICK ANDREA HISPANIC AGENCY approved TERRI translate GRAHAM MENU preclearance MARKETING TEAM final PRODUCT approval TV NETWORKS TERRI MANAGERS GRAHAM changes DIRECTOR TRACY AGENCY PROP LIGHTING TRUCK approval PRODUCER DIRECTOR BEST BOY DP MASTER CREW DRIVER JIB choose EXECUTIVE NICK PRODUCER spot ANDREA shooting board, (PROD CO) locations etc LINE SCENIC THE SHOOT GAFFER SCRIPT CRAFT changes PRE PRODUCTION PRODUCER KEY GRIP SUPERVISOR SERVICE DESIGNER LINE CREATIVES MARKETING TEAM MEETING PRODUCER costumes TRACY ACCOUNT EXECUTIVE actors 1st, 2nd & 3rd STAFF PRODUCTION GRIPS CATERING STUNT CAMERA PRODUCER CREATIVE approval MANAGER DRIVER ASSISTANTS (HISPANIC CO) DIRECTOR approval NICK ANDREA ACCOUNT TEAM final food + shot list LEGAL comments TEAM food footage footage changes brief PRE PRODUCTION copywright or BEGINS CREATIVES trademark infringment check AGENCY SECRET WEAPON PRODUCER CREATIVES script shooting ideas DIRECTOR wardrobe shot list schedule LINE PRODUCER ASSOCIATE COSTUME spot revisions DESIGNER CREATIVE CREATIVE AGENCY PRODUCTION DIRECTORS DIRECTOR ACCOUNT selects PRODUCER EXECS COMPANY hiring red flags DIRECTOR what to rent spot lives CREATIVES STORYBOARD LOCATION SCOUT where to shoot DIRECTOR and buy EDITOR spot + logo treatment + visual effects cost ARTIST storyboard AGENCY estimates ACCOUNT SET PROPS PRODUCER DESIGNER STAFF rough cut ONLINE ART EDIT DIRECTOR SET what needs DESIGNER to be built? CASTING DIRECTOR cost schedule actors FOOD SHOOT DIRECTOR PRODUCTION COMPANY PRODUCER locations CASTING TELECLINE MUSIC transfer HOUSE to tape FOOD SHOOT DIRECTOR IN MOTION FOOD MENU LINE color MARKETING SET + STYLISTS PRODUCER correct TEAM DESIGNER CREATIVES DIRECTOR rough cut track delicious & ACCOUNT ART appetizing AGENCY DIRECTOR DIRECTOR food PRODUCER STAFF select location images 10 best actors RECORDING STUDIO wardrobe ACCOUNT DIRECTOR OF DIRECTOR GAFFER PHOTOGRAPHY TEAM COSTUME tech scout DESIGNER LINE AGENCY RECORDING SET CREATIVES PRODUCER PRODUCER MIXER DESIGNER Jack’s voice + spot + music + sound effects
Jack In The Box Information Architecture & VisualizationConceptualization and design for Jack In the Box’s Organizational Film.Created for Secret Weapon. THE ALL AMERICAN DIRECTOR JACK COMBO MIX & ?? LOCATION RECORDING DIRECTOR PRODUCER SCOUT PRODUCER BLOCKING AGENCY LINE LINE SET PRODUCER PRODUCER TECH SCOUT PRODUCER DESIGNER DIRECTOR PRODUCER DIRECTOR BINGO! CREATIVES MIXER LOGISTICS DIRECTOR OF PHOTO KEY GRIP SCHEDULE COST ESTIMATES PHOTOGRAPHY AGENCY PRODUCER LINE SET LENSES ACCOUNT PRODUCER DESIGNER STORYBOARD DIRECTOR LOCATION LINE PRODUCER SPOT 1 SPOT 2 SPOT 3 TEAM GAFFER ARTIST SCOUT SET DESIGNER SET TALENT LOCATIONS AGENCY COST ESTIMATES SET DESIGNER CASTING DIRECTOR DESIGN PAYMENTS SETS PRODUCER MUSIC SFX PHOTO PHOTO PHOTO PRE SPECIAL LIGHTING SOUND SPOT 1 SPOT 2 SPOT 3 JACK’S PROP MASTER COSTUME DESIGNER PRODUCTION EFFECTS VOICE JACK MIX SET TALENT HARD WORK ACTORS PHOTO PROPS CATERING ANIMAL TRAINING ACCOUNT DESIGN LOCATIONS PAYMENTS DIRECTOR REVISED CUT EXECS PHOTO WARDROBE PUPPETEERS WALKIE TALKIE SPECIAL MOVE? LIGHTING SOUND RENTALS EFFECTS COLOR CORRECTION ONLINE STYLIST PHOTO START OVER PRODUCTION PHOTO ANIMAL PROPS CATERING TRAINING ES BUENO COMPANY REVISED CUT AGENCY PRODUCER WALKIE TALKIE PHOTO PUPPETEERS MOVE? RENTALS AGENCY VFX LOGO MARKETING CREATIVE DIRECTOR HISPANIC TREATMENT CRAVEABLE NICK BASIC PHOTO AGENCY SPOT 1 SPOT 2 SPOT 3 TANGY CREATIVE DIRECTORS SECRET PRE PRODUCTION FINISHED SPOTS LESS FUNNY SPOT 1 CALL BACKS MARKETING WEAPON CLASSIC CHEAP MEETING TEAM EDITOR LAWYERS SPOT 2 REVISED CUT CRUNCHY ASSOCIATE NICK CREATIVE ANDREA TRACY CRISPY SPOT 3 APPROVED ROUGH CUT ACCOUNT TEAM PHOTO PHOTO PHOTO DIRECTORS APPROVED TERRI ACCOUNT TEAM CREATIVES DIRECTOR GRAHAM AGENCY CUT LAWYERS PHOTO PHOTO PHOTO PHOTO LINE EXECUTIVE DIRECTOR CUT PRODUCER PRODUCT JIB PRODUCER PRODUCER ART DIRECTOR ART DIRECTOR ART DIRECTOR PHOTO PHOTO PHOTO NICK FACTORS MANAGERS + + + 1) Communicates Offering WRITER WRITER WRITER 2) Price MARKETING CUT } SHOOTING CASTING LOCATION SET 3) Target Appeal BOARD PHOTO PHOTO PHOTO PHOTO IDEA APPROVED IDEA IDEA HELLO ANDREA TERRI IDEA IDEA HAHA! FUNNY IDEA IDEA GRAHAM IDEA IDEA IDEA PHOTO PHEW! PHEW! PHOTO IDEA IDEA IDEA IDEA LINDA IDEA IDEA TRACY PHEW! IDEA PHEW! IDEA IDEA POLISH ANDREA NICK IDEA IDEA IDEA IDEA IDEA TWEAK I LIKE THIS ONE IDEA TRACY AGENCY IDEA POLISH APPROVED POLISH IDEA DIRECTOR IDEA TWEAK TERRI FINAL APPROVAL SPOT 2 TWEAK IDEA APPROVED GRAHAM BLAH APPROVED BLAH BLAH MENU SPOT 2 MARKETING MARKETING APPROVED! APPROVED SHOOT EDITOR ROUGH CUT TV FOOTAGE DAY NETWORKS ANDREA TERRI PHOTO PHOTO SHOT LIST REVISIONS MENU MARKETING NICK REVISED SHOT LIST PHOTO PHOTO SEX LANGUAGE REVISIONS FINAL SHOT LIST VIOLENCE RELIGION SHOT LIST REVISED SHOT LIST FINAL SHOT LIST I’M JUST IN A BAD MOOD CU CU MED DIRECTOR YUM BURGER DRINK FRIES DRINK FRIES DRINK PHOTO ART SOUND FOOD STAGE FOOD AGENCY ACCOUNT ART BUN MED MED PAN WIDE MED MED DIRECTOR FRIES BURGER COMBO COMBO FRIES BURGER PRODUCER EXECS DIRECTOR SHOOT SHOOT ACCOUNT STAFF PREP LOL CU BURGER WIDE BURGER CU BURGER MED FRIES CU BURGER WIDE BURGER HOLY *!#% MARKETING YUM OMG! TEAM + FOOD SHOOT PHOTO 10 HRS PAN COMBO WIDE COMBO CU DRINK WIDE BURGER PAN COMBO WIDE COMBO PRODUCTION NUMBER SMALLER NUMBER FOOD TV COMPANY STYLIST PHOTO
Glam Rock InspiredCollapsible StoolVisual DesignCollapsible Stool based on the idea ofan alternate persona inspired by glamrock, built for a corporate scenario.
Mushroom MyceliumInformation ArchitectureInformation architecture for a conceptinteractive experience of the proliferativenature of Mushroom Mycelium andits benefits.
KILLSONIC_Los Angeles LetterpressDesign poster for Killsonic Visual printed concert
Purushartha_IndiaIdentity & Visual DesignPosters and publicity collateralcreated for a multimedia danceproduction, Purushartha
Serena Williams - ANERESIdentity & BrandingLogo design and collateral created forSerena Williams’ clothing line.
FOREVER 21Visual DesignConcept Promo & Gift card seriesfor Spring 2011.
Timo R. Mechler Interim CEO O: (412) 268 • 2560 M: (412) 225 • 9609 E: email@example.comLOGOS
DRYBARBranding & Identity Web assets and updatesIn Store MarketingStore GraphicsEvent MarketingEmployee MaterialsLook booksBusiness MaterialsInvestment Summaries
Published in Viction:ary’s Save the Date book2010 CalendarInformation Design& Visualization 4 color letterpress printed calendar.To read the calendar:Each line gives you a different month and at the top of each blossom, the beginning ofthe week-Sunday. As you move counter clockwise around the blossom, each sectionis a different day of the week, Monday thru Saturday with the big teardrops as Sundays.
FROM LA TO THE BAY:Community Collaborationsand Creative Solutions toUrban Violence in CaliforniaEvent Marketing & Identity DesignIdentity created for the event “FROM LA TO THE BAY”and translated into wall graphics and an event kit thatconsisted of booklets, buttons and a posterMedium: Letterpress + Spray Paint + Digital Print
WHAT MATTERS IIVisual DesignProject ManagementProject Manager for the International What Matters IIsymposium that took place is Los Angeles during April2010. I was responsible for designing the identity of theentire event including collateral such as posters, giveaways and interactive pieces and worked with a group ofdesigners from production to installation. The identity wasbased on what Los Angeles is known for: globalization andwhat really matters to us as artists and designers.
ReturnSystem Design + TypographyConcept to Conserve and Re-use paperHow can graphic designers save paper? Can pre-printed paper be used multipletimes? Return is a music periodical which explores this possibility. The magazineis returned to the publisher once read and the next issue is designed and printedover the old issue. Thus developing a bigger role of layers and a more in depthrelationship between content and layering. Some content gets deleted, someremain, some obscures, some playing with the new. A 2D books which becomesmore 3D as layers are added, ultimately filled with a whole year’s content. Thedifferent layers start to converse with each other and bring in a feeling of history,with the past relating to the present and waiting for the future. The design processbecomes more challenging due to the constraints with space and existing content,talking more chances and having happy accidents while the content underneathbecomes the grid/ pattern/ disturbance/ introduction to what comes next. Everypage is a challenge, an artifact.