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Bc ii chap 11 short reports

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  • http://210.46.97.180/zonghe/book/33-%E9%AB%98%E6%95%88%E5%95%86%E5%8A%A1%E6%B2%9F%E9%80%9A%EF%BC%88%E8%8B%B1%E6%96%87%E7%89%88%20%E7%AC%AC7%E7%89%88%EF%BC%89%20Effective%20Business%20Communications(Seven%20Edition)-%E6%9C%BA%E6%A2%B0%E5%B7%A5%E4%B8%9A%E5%87%BA%E7%89%88%E7%A4%BE-Herta%20A.Murphy%20%20%20Herbert%20W.Hildebrandt%20%20%20Jane%20P.Thomas/Chapter%20%2011.htm
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    • 1. Chapter : 1 Short Reports MQhttp://www.slideshare.net/Subjectmaterial
    • 2. Chapter Final ExamS. No. No. Q. No. Chapter Heading Date Introduction July 2, 2012 1 11 1,2 Short Reports July 4, 2012 2 12 3,4 Long (Formal) Reports 3 13 5 Proposals Strategies for Successful Speaking and Successful 4 14 6 Listening Strategies for Successful Informative and Persuasive 5 15 7 Speaking 6 16 8 Strategies for Successful Interpersonal Communication 7 17 9,10 Strategies for Successful Business and Group Meetings 8 18 11 The Job Application Process - The Written Job Presentation 9 19 12 The Job Application Process - Interviews and Follow-Up
    • 3. Assign NumberSr. No. NameA: Alpha 1 JawedB: Bravo 1 m. RashidC: Charlie 1 JahanzaibD: Delta 1 MudassirE: Echo 1 m. UsmanF: Foxtrot 1 Ali MurtuzaG: Golf 1
    • 4. Why Study Communication?• Make your profile• Make accounts on twitter and linked in• What are the instances where writing long report is necessary• Mention Some headings / parts of a long report
    • 5. Chapter 12
    • 6. High formality1st Title Title Letter Table ExecutiveLevel Fly Page of of Summary THE REPORT PROPER Trans. Contents Letter Table Executive Title 2nd Level Page of of Summary THE REPORT PROPER Trans. Contents Title Table Combination 3rd Level Page of Transmittal/ THE REPORT PROPER Contents Exec.Sum. 4th Level Title Combination Transmittal/ THE REPORT PROPER Page Exec.Sum. Title 5th Level Page THE REPORT PROPER 6th Level LETTER REPORT EMAIL 7th Level REPORT Low formality
    • 7. Prefatory The report Supplemental Presentation of the Sections proper Sections Long Report• Cover and External • Introduction • Bibliography • Writing the first Title • Report findings with • Endnotes draft• Title Fly and Internal footnotes • Appendix • Editing and Revising Title • Summary, • Glossary the rough drafts• Letter of Transmittal Conclusion and • Index • Typing the final• Table of Contents recommendation document• Executive Summary / Synopsis
    • 8. ? Recognize clearly what is ? Realize who would be expected of you: issues, your audienceproblems, purpose, scope ? Be sure of financial and time constraints; costs,travels, release from work ? Find out the sources to take help fromAsk if the authorizer wants progress reports
    • 9. Cover and Letter of Table of ExecutiveExternal Title Title Fly Transmittal Contents Summary• Keep it • Make • Authorization • Prepare the • Add a brief attractive, appealing and (who asked me table of background appealing and attractive to do this) contents last- statement concise after you have • Be sure that • Transmittal causes you• Use Five Ws Details (here is assigned the attribute to the • Who the report you headings and issues are requested) final page established • What • Background, numbers • Mention the • When criteria of Methodology • Include a list of • Where visuals if solutions • Highlights • Why required • If required add • Courteous recommendations ending • If desired, add budgets and time frame implications
    • 10. MIDWESTERN RESEARCH, INC. 1732 Midday Avenue Chicago, IL 60607 Telephone: 312.481.2919 April 13, 2005 Mr. W. Norman W. Bigbee Vice President in Charge of Sales Allied Distributors, Inc. 3131 Speedall Street Akron, Ohio 44302 Dear Mr. Bigbee:Authorization and transmittal Here is the report on the four makes of subcompact automobiles you asked message me to compare last January 3. To help you in deciding which of the four makes you should buy as replacements for your fleet, I gathered what I believe to be the most complete Methodology & Highlights information available. Much of the operating information comes from your own records. The remaining data are the findings of both consumer research engineers and professional automotive analysts. Only my analyses of these data are subjective. I sincerely hope, Mr. Bigbee, that my analyses will help you in making the Courteous Ending correct decision. I truly appreciate this assignment. And should you need any assistance in interpreting my analyses, please call on me. Sincerely, George W. Franklin George W. Franklin Associate Director
    • 11. Table of Contents Part Page TABLE OF CONTENTS B. Gamma Gives Best Ride....................................……........11Part Page C. Gamma Is Judged Most Durable........................................11Executive Summary..................................................................................vi I. THE FLEET REPLACEMNT PROBLEM......................................1 V. RECOMMENDATION OF GAMMA.....................................12 A. The Authorization by Vice President Bigbee.............................1 B. Problem of Selecting Fleet Replacements..................................1 LIST OF TABLES AND CHARTS C. Reports and Records as Sources of Data...................................2 TABLES D. A Preview to the Presentation...................................................2 I. ORIGINAL COST OF FOUR BRANDS II. THE MAJOR FACTOR OF COST.................................................2 OF SUBCOMPACT CARS IN 2005.........................................3 A. Initial Costs Favor Beta.............................................................3 II. COMPARISON OF REPAIRS AND RELATED LOST WORKING TIME FOR FOUR MAKES OF CARS FOR B. Trade-in Values Show Uniformity............................................4 TWO YEARS....................................................................….....5 C. Operating Costs Are Lowest for Gamma..................................4 III. COST-PER-MILE ESTIMATE OF OPERATION...................5 D. Cost Composite Favors Gamma...............................................6 IV. LIST OF STANDARD SAFETY FEATURES..........................7 III. EVALUATION OF SAFETY FEATURES....................................6 V. COMPARATIVE WEIGHT DISTRIBUTIONS, A. Delta Is Best Equipped with Safety Devices.............................7 BRAKING DISTANCES, AND CORNERING ABILITIES.............................................................................….9 B. Acceleration Adds Extra Safety to Delta...................................8 VI. COMPARATIVE COMFORT AND RIDE.........................….11 C. Weight Distribution Is Best in Alpha and Gamma...................9 D. Gamma Has Best Braking Quality..........................................10 CHARTSIV. RIDING COMFORT AND OVERALL CONSTRUCTION........10 1. Estimated Total Operating Cost.............................................….6 A. Gamma Ranks First in Handling.............................................10 2. Comparison of Acceleration Times........................................….8
    • 12. Executive Summary The recommendation of this study is that Gamma is the best buy for Allied Distributors, Inc. Authorized by Mr. Norman W. Bigbee, Vice President, on January 3. 2005, this report is submitted on April 13, 2005. This study gives Allied Distributors an insight into the problem of replacing the approximately 50 two-year-old subcompact cars in its present sales fleet. The basis for this recommendation is an analysis of cost, safety, and construction factors of four models of subcompact cars (Alpha, Beta, Gamma, and Delta). The four cars do not show much difference in ownership cost (initial cost less trade-in allowanceExecutive after two years). On a per-car basis, Beta costs least for a two-year period--$3,216. Compared with costs for the other cars, Beta is $370 under Gamma, $588 under Alpha, and $634 under Delta. ForSummary the entire sales fleet, these differences become more significant. A purchase of 50 Betas would save $18,500 over Gamma, $29,400 over Alpha, and $31,700 over Delta. Operation costs would favor Gamma. Cost per mile for this car is $0.13970, as compared with $0.14558 for Alpha, $0.14785 for Delta, and $0.15184 for Beta. The totals of all costs for the 50-car fleet over the two-year period show Gamma to be least costly at $385,094. In second place is Alpha, with a cost of $400,208. Third is Delta with $406,560, and fourth is Beta with a cost of $417,532. On the qualities that pertain to driving safety, Gamma is again superior to the other cars. It has the best brakes and is tied with Alpha for the best weight distribution. It is second in acceleration and is again tied with Alpha for the number of standard safety devices. Alpha is second overall in this category, having the second best brakes of the group. Beta is last because of its poor acceleration and poor brakes. Construction features and handling abilities place Gamma all by itself. It scores higher than any other car in every category. Alpha and Delta are tied for second place. Again Beta is last, having poor steering and handling qualities. vi
    • 13. Diagram of the Structural Coherence Plan of a Long, Formal Report (1 of 2) The first part of the structural coherence plan is the introduction preview. Here the readers are told how the report will unfold. Specifically, they are told what will be covered, in what order it will be covered, and the reasons for this order. Because the report is long and involved, introductions are needed at the beginnings of the major sections to remind the readers where they are in the plan outlined in the preview. These parts introduce the topics to be discussed, point the way through the sections, and relate the topics of the sections to the overall plan of the report.
    • 14. Diagram of the Structural Coherence Plan of a Long, Formal Report (2 of 2) Conclusions and summaries for each major report section help readers to gather their thoughts and see the relationships of the report topics. Completing the plan, a final conclusion or summary section brings the report to a head. Here, previously drawn section summaries and conclusions are brought together. From these a final conclusion and recommendation may be drawn.
    • 15. Foot notes and Bibliography Appendix Glossary Index Endnotes• a list of sources • 2 types: • Visuals, • Explanation / • It lists topics you cited as • that explain exhibits, copies definition of alphabetically documentation content of the terms used and guides the for relevant • that identify questionnaires, reader to content in your sources of or pamphlets various places report content, or used for that discuss• Your company citations references certain subject may or may matter in the not want this; report find out
    • 16. Writing the first Editing and revising Typing the Finaldraft the Revising the Document• Introduction rough drafts • Over all appearance• Body or text • Spacing • Margins • Pagination
    • 17. Take Away Class 3
    • 18. FURTHER• http://www.scoop.it/t/teaching-a-modern- business-communication-course