What will we discuss?• Blog Gyaan– What are Blogs?• Philosophical Gyaan• Actual Gyaan– Who are Bloggers?• Why should you care?• How would you get started?
You know the list keeps changing!• Jeff Bullas - www.jeffbullas.com• Alok Kejriwal - www.therodinhoods.com• Gautam Ghosh – www.gautamblogs.com• Amit Agarwal - Digital Inspiration - www.labnol.org• Harsh - ShoutMeLoud - www.shoutmeloud.com• Rohit - TroubleFixer - www.troublefixers.com• Many others!!• Search Quora.com for top bloggers, top tech bloggers
Technicalities – How to blog?• Available Blogging Platforms– Hands on with WordPress• Blog Terminology– Posts, Pages, Categories, Tags, Comments– Don’t deviate into discussing Keywords too much!– Plugins,Widgets, Themes– Google Authorship
Types of Blogs & Posts• Types of Blogs– Personal Blog– Corporate Blog• Types of Blog Posts– Pillar Posts– Filler Posts• Why Mindfire Blog can’t have Filler Posts?
How to write?Trick your mind.Get over the Writer’s block.• Write on “Inspirational Story of My life”• Write on “What is one thing which has touched your heart?”
Top 5 ways to come up with Blog posts• Anecdotes/Personal Story• Tips / Solutions to problems you faced• Tech Area/Domain you are working on• Reviews• Interviews
Some GuidelinesThings to keep in mind:– Who is my audience?– What am I telling him?– Eye-Blink Test• Informative Filler Content• Don’t publish for the sake of it• Not too short – Not too long
Google Panda Update for Blogs• Write Content which Google will love.– Always write quality content , original andnew– Bold and Italics– Use Proper heading tags– Avoid Plagiarism– Credit the Source– Post Images for SEO and traffic• If you forget all this, remember to make your blog easy toread, understand by human readers. That takes care of algorithm updates.
Your Online world is not just Facebook and Gmail.Build your identity. Build your own brand.Take advantage of the Opportunity Mindfire provides.Let your posts reach 1000+ readers worldwide daily!
Don’t expect Overnight SuccessBlogging can feel lonely in the beginning.Do not give up if readers are not coming.Face the harsh truth – Readers come only when you present “your” perspectiveWhich adds “value” to the reader.
Contact PointsBlog Setup and Posting Help: Danish/Krishna/Rajat/RashmiPersonal Blog Questions: Subhendu, DanishNeed to decide on a topic? Danish, SubhenduNeed to know more about tags/Keywords? SubhenduMindfire Blog Post Submission and Review: Danish, Shweta, Subhendu