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To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
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To Tweet or Not to Tweet - for Construction Professionals

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Twitter Workshop presentation delivered to the Emap 2010 Construction Marketing Conference Social Media Training Day February 3rd 2010. …

Twitter Workshop presentation delivered to the Emap 2010 Construction Marketing Conference Social Media Training Day February 3rd 2010.
http://www.builtenvironmentmarketing.com/home

Published in: Business, Technology, Design
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  • Big
  • Drives Traffic – but how?
    Traffic 6m before and after twitter to www.barefootgilles.com
  • Lets take a look at the bones of twitter, and begin by setting up an account.
  • http://tweetdeck.com
  • http://search.twitter.com
  • So whats the purpose of listening?
    To act.
    Good listeners find what interests them – and act on it.

    Eg BT Care – a customer service use of listening.

    BT Care search for mentions of BT on twitter and ask if they can help.
    Try mentioning BT and see if they tweet you!

    But they listen for a purpose. And so must you, whatever your purpose is.

  • Areas of Realestate
    All managed through your settings button (top right)
    Profile image or avatar
    Handle
    Name
    Location (searchable)
    Web link (dedicated twitter landing page)
    Bio (160 characters – or more but many platforms will only see first 160)
    Background image.
    The only bit which transfers to clients and mobile devices
  • Transcript

    • 1. Su Butcher by Okko Pyykkö
    • 2. Resources Links: http://delicious.com/SuButcher/SMAEC Blogging: http://JustProfessionals.net @JustProfs Twitter: @SuButcher @ConstructionMkt @UKConstruction @ArchitectLeague #SMAEC http://twapperkeeper.com/SMAEC/ MyCompany: www.barefootgilles.com
    • 3. Summary • Common misconceptions • 4 Steps • The Future http://twitter.threadless.com/
    • 4. How might Construction use Twitter? Use the hashtag: #SMAEC http://search.twitter.com http://twapperkeeper.com/SMAEC/
    • 5. Some Common Misconceptions http://twitter.threadless.com/
    • 6. What are our Objectives? #SMAEC http://search.twitter.com
    • 7. Twitter is a Trivial Waste of Time
    • 8. Twitter is not a Business Tool http://www.flickr.com/pntphoto
    • 9. …Like Email
    • 10. …Like Direct Mail www.thedailygreen.com/
    • 11. Twitter is… walid.hassanein
    • 12. jemasmith Opt in.
    • 13. Self Selecting Construction and Property Other Professional Services Publishing Marketing, PR, SM Other
    • 14. A Window on the World Excape from Colditz
    • 15. Public
    • 16. Big http://siteanalytics.compete.com/twitter.com/
    • 17. http://siteanalytics.compete.com/twitter.com/ http://www.sysomos.com/insidetwitter/ http://www.corporatewatch.org.uk/?lid=277 23,000,000 Unique Visitors a Month 1,810,100 UK (7.87%) 42,175 UK Construction (2.33%) 20,919 Active (last week - 49.6%) Some Rough Figures:
    • 18. Mobile 24/7/365 TechCrunch Tehran June 16 2009
    • 19. @fotofacade www.barefootgilles.com
    • 20. Search Direct Referrals Twitter 6m Before Twitter 6m After Twitter +79% www.barefootgilles.com
    • 21. Really Good for…
    • 22. Other Fun Socialising Marketing Business Professional Networking 0 20 40 60 80 100 120 69%
    • 23. 89% of won projects had a relationship with the client organisation before RFP What it Takes to Win: the Cold Hard Truth SMPS Marketer Dec 09 Bruce Lea + J Rossi @MarkitectureDC: Relationships don't create themselves http://www.smps.org
    • 24. Basic Anatomy http://twitter.threadless.com/
    • 25. Setting up an account on twitter (quick runthrough)
    • 26. @ConstructionMkt
    • 27. http://tweetdeck.com
    • 28. http://hootsuite.com
    • 29. Steps to Successful Business Use of Twitter: 1. Listen http://twitter.threadless.com/
    • 30. Who could we Follow? #SMAEC http://search.twitter.com
    • 31. Following
    • 32. Home Feed: http://twitter.com/
    • 33. You don’t have to read everything walid.hassanein
    • 34. Search Twitter http://search.twitter.com
    • 35. Google Reader in Plain English
    • 36. Step2: Create Content http://twitter.threadless.com/
    • 37. What could we Say? #SMAEC http://search.twitter.com
    • 38. Inhabit your Real Estate
    • 39. Broadcasting
    • 40. What information do you share?
    • 41. • Influence • Focus • Opinion • Personality
    • 42. Linking http://bit.ly http://ow.ly
    • 43. Step 3: Filter http://twitter.threadless.com/
    • 44. What could we Share? #SMAEC http://search.twitter.com
    • 45. Not just your content http://mashable.com/2009/04/16/retweet-guide/
    • 46. Following – How it works
    • 47. The Retweet
    • 48. Good Retweeters http://mashable.com/2009/02/17/twitter-retweets/ • Influence • Focus • Opinion • Personality
    • 49. Step 4: Engage
    • 50. How could we Engage? #SMAEC http://search.twitter.com
    • 51. The Reply
    • 52. The Reply
    • 53. The Mention
    • 54. The Mention
    • 55. The Retweet
    • 56. Threaded Conversations on tweetie http://atebits.com/
    • 57. http://apps.asterisq.com/mentionmap
    • 58. Direct Messages = Private
    • 59. http://www.flickr.com/photos/tylerdurden
    • 60. Results I found you on the Internet” “
    • 61. Business from Twitter? Radian6
    • 62. Business from Twitter? Yes Not Directly Not Yet No/Not as far as I know Other
    • 63. How might Construction use Twitter? • What are the Objectives? • Who could we Follow? • What could we Say? • What could we Share? • How could we Engage? http://search.twitter.com #SMAEC
    • 64. Thank You. Links: http://delicious.com/SuButcher/SMAEC Blogging: http://JustProfessionals.net @JustProfs Twitter: @SuButcher @ConstructionMkt @UKConstruction @ArchitectLeague #SMAEC http://twapperkeeper.com/SMAEC/ MyCompany: www.barefootgilles.com

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