To Tweet or Not to Tweet - for Construction Professionals

Su Butcher
by OkkoPyykkö

Resources
Links:
http://delicious.com/SuButcher/SMAEC
Blogging:
http://JustProfessionals.net
@JustProfs
Twitter:
@SuButcher
@ConstructionMkt
@UKConstruction
@ArchitectLeague
#SMAEC
http://twapperkeeper.com/SMAEC/
My Company:
www.barefootgilles.com

Summary
Common misconceptions
4 Steps
The Future
http://twitter.threadless.com/

How might Construction use Twitter?
Use the hashtag: #SMAEC
http://search.twitter.com

Some Common Misconceptions

#SMAEC
What are our Objectives?

Twitter is a Trivial Waste of Time

Twitter is not a Business Tool
http://www.flickr.com/pntphoto

…Like Email

…Like Direct Mail
www.thedailygreen.com/

Twitter is…
walid.hassanein

Opt in.
jemasmith

Self Selecting

A Window on the World
Excape from Colditz

Public

Big
http://siteanalytics.compete.com/twitter.com/

23,000,000 Unique Visitors a Month
1,810,100UK (7.87%)
42,175UK Construction (2.33%)
20,919Active (last week - 49.6%)
http://siteanalytics.compete.com/twitter.com/
http://www.sysomos.com/insidetwitter/
http://www.corporatewatch.org.uk/?lid=277
Some Rough Figures:

Mobile 24/7/365
TechCrunch
Tehran June 16 2009

@fotofacade

+79%

Really Good for…

89% of won projects had a relationship
with the client organisation
before RFP
What it Takes to Win: the Cold Hard Truth
SMPS Marketer Dec 09 Bruce Lea + J Rossi
http://www.smps.org
@MarkitectureDC: Relationships don't create themselves

Basic Anatomy

Setting up an account on twitter (quick runthrough)

@ConstructionMkt

http://tweetdeck.com

http://hootsuite.com

Steps to Successful Business Use of Twitter:1. Listen

#SMAEC
Who could we Follow?

Following

Home Feed:
http://twitter.com/

You don’t have to read everything
walid.hassanein

Search Twitter

Google Reader in Plain English

Step2: Create Content

#SMAEC
What could we Say?

Inhabit yourReal Estate

Broadcasting

What information do you share?

Influence
Focus
Opinion
Personality

Linking
http://bit.ly
http://ow.ly

Step 3: Filter

#SMAEC
What could we Share?

Not just your content
http://mashable.com/2009/04/16/retweet-guide/

Following – How it works

The Retweet

Good Retweeters
Influence
Focus
Opinion
Personality
http://mashable.com/2009/02/17/twitter-retweets/

Step 4: Engage

#SMAEC
How could we Engage?

The Reply

The Mention

The Retweet

Threaded Conversationson tweetie
http://atebits.com/

http://apps.asterisq.com/mentionmap

Direct Messages = Private

http://www.flickr.com/photos/tylerdurden

Results
“
I found you
on the Internet”

Business from Twitter?
Radian6

Business from Twitter?

How might Construction use Twitter?
#SMAEC
What are the Objectives?
Who could we Follow?
What could we Say?
What could we Share?
How could we Engage?

Thank You.
Links:
http://delicious.com/SuButcher/SMAEC
Blogging:
http://JustProfessionals.net
@JustProfs
Twitter:
@SuButcher
@ConstructionMkt
@UKConstruction
@ArchitectLeague
#SMAEC
My Company:

http://www.justprofessionals.net	780
http://www.justpractising.com	464
http://paper.li	77
http://www.bothsolutions.nl	73
http://www.scoop.it	21
http://www.slideshare.net	19
http://translate.googleusercontent.com	5
http://casas-com.blogspot.com	4
http://a0.twimg.com	3
http://www.lmodules.com	3
http://2212hotmess.blogspot.com	2
http://twitter.com	2
http://grosseck.blogspot.com	2
http://www.smartresa.se	1

To Tweet or Not to Tweet - for Construction Professionals

by Su Butcher on Feb 01, 2010

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To Tweet or Not to Tweet - for Construction Professionals — Presentation Transcript