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Talking to Architects: Council for Aluminium in Building Mini Conference, Bradford 2012
 

Talking to Architects: Council for Aluminium in Building Mini Conference, Bradford 2012

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These are the slides of my presentation about Talking to Architects and Specification at the CAB Regional Members’ Meeting & Mini-Conference at Hollins Hall, Bradford on 23 February 2012. There was ...

These are the slides of my presentation about Talking to Architects and Specification at the CAB Regional Members’ Meeting & Mini-Conference at Hollins Hall, Bradford on 23 February 2012. There was live tweeting with the #CABEvent Hashtag – see the interactions here:
http://bit.ly/xLNytD

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  • The Changing Face of Specification
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  • Excellent presentation Su - once again thanks for opening our eyes to the new way to interface with architects!
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  • 02/29/12 View online at http://slideshare.net/subutcher - Online version has notes and clickable links The changing Face of Specification and Selection - CIMCIG 22nd September 2011
  • The changing Face of Specification and Selection - CIMCIG 22nd September 2011 02/29/12 View online at http://slideshare.net/subutcher - Online version has notes and clickable links
  • The changing Face of Specification and Selection - CIMCIG 22nd September 2011 02/29/12 View online at http://slideshare.net/subutcher - Online version has notes and clickable links
  • The changing Face of Specification and Selection - CIMCIG 22nd September 2011 02/29/12 View online at http://slideshare.net/subutcher - Online version has notes and clickable links
  • 02/29/12 View online at http://slideshare.net/subutcher - Online version has notes and clickable links The changing Face of Specification and Selection - CIMCIG 22nd September 2011
  • 02/29/12 View online at http://slideshare.net/subutcher - Online version has notes and clickable links The changing Face of Specification and Selection - CIMCIG 22nd September 2011
  • 02/29/12 View online at http://slideshare.net/subutcher - Online version has notes and clickable links The changing Face of Specification and Selection - CIMCIG 22nd September 2011
  • 02/29/12 View online at http://slideshare.net/subutcher - Online version has notes and clickable links The changing Face of Specification and Selection - CIMCIG 22nd September 2011
  • 02/29/12 View online at http://slideshare.net/subutcher - Online version has notes and clickable links The changing Face of Specification and Selection - CIMCIG 22nd September 2011
  • 02/29/12 View online at http://slideshare.net/subutcher - Online version has notes and clickable links The changing Face of Specification and Selection - CIMCIG 22nd September 2011
  • 02/29/12 View online at http://slideshare.net/subutcher - Online version has notes and clickable links The changing Face of Specification and Selection - CIMCIG 22nd September 2011
  • The changing Face of Specification and Selection - CIMCIG 22nd September 2011
  • The changing Face of Specification and Selection - CIMCIG 22nd September 2011
  • The changing Face of Specification and Selection - CIMCIG 22nd September 2011
  • The changing Face of Specification and Selection - CIMCIG 22nd September 2011
  • The changing Face of Specification and Selection - CIMCIG 22nd September 2011
  • The changing Face of Specification and Selection - CIMCIG 22nd September 2011
  • The changing Face of Specification and Selection - CIMCIG 22nd September 2011
  • The changing Face of Specification and Selection - CIMCIG 22nd September 2011 02/29/12 View online at http://slideshare.net/subutcher - Online version has notes and clickable links
  • What you hoped would be like this The changing Face of Specification and Selection - CIMCIG 22nd September 2011
  • Ends up more like this. Lets face it – do you turn the TV over during the ad breaks? I do. Instead of feeling like you a helping hand your marketing messages, you can feel like a gatecrasher trying to break into an opening night, unable to get past the bouncer lurking in the shadows. Frankly, I’d give up now trying to work out when to approach an architect like this, because you are just part of the noise, and t oday making noise is easier than ever. 02/29/12 View online at http://slideshare.net/subutcher - Online version has notes and clickable links The changing Face of Specification and Selection - CIMCIG 22nd September 2011
  • The changing Face of Specification and Selection - CIMCIG 22nd September 2011 02/29/12 View online at http://slideshare.net/subutcher - Online version has notes and clickable links
  • The changing Face of Specification and Selection - CIMCIG 22nd September 2011
  • 02/29/12 View online at http://slideshare.net/subutcher - Online version has notes and clickable links The changing Face of Specification and Selection - CIMCIG 22nd September 2011
  • The changing Face of Specification and Selection - CIMCIG 22nd September 2011
  • 02/29/12 View online at http://slideshare.net/subutcher - Online version has notes and clickable links The changing Face of Specification and Selection - CIMCIG 22nd September 2011
  • The changing Face of Specification and Selection - CIMCIG 22nd September 2011 02/29/12 View online at http://slideshare.net/subutcher - Online version has notes and clickable links
  • 02/29/12 View online at http://slideshare.net/subutcher - Online version has notes and clickable links The changing Face of Specification and Selection - CIMCIG 22nd September 2011
  • 02/29/12 View online at http://slideshare.net/subutcher - Online version has notes and clickable links The changing Face of Specification and Selection - CIMCIG 22nd September 2011
  • 02/29/12 View online at http://slideshare.net/subutcher - Online version has notes and clickable links The changing Face of Specification and Selection - CIMCIG 22nd September 2011
  • 02/29/12 View online at http://slideshare.net/subutcher - Online version has notes and clickable links The changing Face of Specification and Selection - CIMCIG 22nd September 2011
  • 02/29/12 View online at http://slideshare.net/subutcher - Online version has notes and clickable links The changing Face of Specification and Selection - CIMCIG 22nd September 2011
  • 02/29/12 View online at http://slideshare.net/subutcher - Online version has notes and clickable links The changing Face of Specification and Selection - CIMCIG 22nd September 2011
  • The changing Face of Specification and Selection - CIMCIG 22nd September 2011 02/29/12 View online at http://slideshare.net/subutcher - Online version has notes and clickable links
  • The changing Face of Specification and Selection - CIMCIG 22nd September 2011 02/29/12 View online at http://slideshare.net/subutcher - Online version has notes and clickable links
  • 02/29/12 View online at http://slideshare.net/subutcher - Online version has notes and clickable links The changing Face of Specification and Selection - CIMCIG 22nd September 2011
  • The changing Face of Specification and Selection - CIMCIG 22nd September 2011 02/29/12 View online at http://slideshare.net/subutcher - Online version has notes and clickable links
  • The changing Face of Specification and Selection - CIMCIG 22nd September 2011
  • The changing Face of Specification and Selection - CIMCIG 22nd September 2011 02/29/12 View online at http://slideshare.net/subutcher - Online version has notes and clickable links
  • The changing Face of Specification and Selection - CIMCIG 22nd September 2011
  • 02/29/12 View online at http://slideshare.net/subutcher - Online version has notes and clickable links The changing Face of Specification and Selection - CIMCIG 22nd September 2011
  • The changing Face of Specification and Selection - CIMCIG 22nd September 2011
  • The changing Face of Specification and Selection - CIMCIG 22nd September 2011
  • Any questions? 02/29/12 View online at http://slideshare.net/subutcher - Online version has notes and clickable links The changing Face of Specification and Selection - CIMCIG 22nd September 2011

Talking to Architects: Council for Aluminium in Building Mini Conference, Bradford 2012 Talking to Architects: Council for Aluminium in Building Mini Conference, Bradford 2012 Presentation Transcript

  • Talking to Architects Su Butcher JustPractising .com Image: FaceMePls
  • Architects? When? What Works?
  • Architects: What are they like?
  • Small Source: RIBA 2009 Chartered Practice Members
  • microbusiness
  • No more work Graph: brickonomics
  • More Competition Plaice Design Company Ltd
  • Aspir ational Are you Aspirational ? St Georges Hall by andymarshal .co
  • Design is…
  • barefoot & gilles
  • When? JamesCridland
  •  
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  •  
  •  
  •  
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  • jemasmith turn it off.
  •  
  • Get past the door staff goincase
  • Don’t think When… JamesCridland
  • Don’t think When… think HOW? Robert S. Donovan What is Pull Marketing?
  • A culture of Referral Kent Bye
  • Listen Be Helpful Be Found
  • Listen Paulo Otávio
  • Radian 6
  •  
  •  
  • Be Helpful mattimattila
  •  
  • http://youtu.be/5CmgsCpxSXk
  •  
  • Free Your Data Sika Sarnafil
  •  
  • Be Found ashi
  • Free Your Data
  • thelongtail .com
  •  
  • Tin-Silver Solder Alloy for Stringing and Bussing Solar Modules
  • People are looking for expert advice from a trusted source marcelometal
  • Architects don’t care about your product. They want to solve their problem.” “ Richard Gay
  •  
  • Thank you.
    • Contact Me: www. justpractising .com
    • @ SuButcher
    • View these Slides: slideshare .net/ subutcher
    • White Paper: http://bit.ly/TalkToArchitects
    • Linkedin Workshops:
    • http://justpractising.com/Linkedin
    • Images: Creative Commons / http:// andymarshall .co