Workplace trends                                                     London 2012© 2012 – Steelcase Inc. | Catherine Gall  ...
Culture Code        10/30/2012 | 2
Culture : Why does it matter?“People think and see the worlddifferently because of differing ecologies,social structures, ...
Isolation       ConnectionDistraction     ConnectionConnection      Distraction                                 10/30/2012...
Concentration     DistractionDistraction     Concentration                                10/30/2012 | 5
Fun       SeriousSerious       Fun                    10/30/2012 | 6
Order   ChaosChaos    Order                 10/30/2012 | 7
Living    WorkingWorking     Living                     10/30/2012 | 8
10/30/2012 | 9
Connectingculture, workplaceand design is a“wicked problem” © 2012 – Steelcase Inc. | Catherine Gall   10/30/2012 | 10
© 2012 – Steelcase Inc. | Catherine Gall   10/30/2012 | 11
a global research perspective                                                             Russia                          ...
The Culture Code100 Workplaces11 Countries6 DimensionsChina, France, Germany, Great Britain,India, Italy, Morocco, the Net...
What are therelationships betweennational culture andworkplace design? © 2012 – Steelcase Inc. | Catherine Gall   10/30/20...
What are the cross-cuttingpatterns, relationships, commonalities and differences acrosscultures? © 2012 – Steelcase Inc. |...
Research Methods                                           •   Comparative analysis of international                      ...
A day in the life  © 2012 – Steelcase Inc. | Catherine Gall   10/30/2012 | 17
Social rituals18     © 2012 – Steelcase Inc. | Catherine Gall   10/30/2012 | 18
Place making19     © 2012 – Steelcase Inc. | Catherine Gall   10/30/2012 | 19
What are therelationships betweennational culture andworkplace design? © 2012 – Steelcase Inc. | Catherine Gall   10/30/20...
SIX DIMENSIONS OF CULTURE
COMPARING CULTURES
EAST vs WEST               NL
USAEmbracing change                   10/30/2012 | 24
Workplace Culture in the USA • “Quilt” culture • Standardization and efficiency are   valued • “Leader of the pack” approa...
The NetherlandsA culture of balanced contrasts                                  10/30/2012 | 26
Workplace Culture in the Netherlands• Secular multicultural tolerant culture• “Live and let live” approach to life• Author...
ChinaFast forwarding the pace of progress                                       10/30/2012 | 28
Workplace Culture in China• Longest working hours in the world (9-  11 hours)• Sleeping during the day is not  uncommon• H...
IndiaFast forwarding the pace of progress                                       10/30/2012 | 30
Workplace Culture in India• Multiethnic society• Passive fatalism and vibrant  entrepreneurial spirit coexist• Family base...
What are the cross-cuttingpatterns, relationships,commonalities and differencesacross cultures? © 2012 – Steelcase Inc. | ...
Interconnected trends                        10/30/2012 | 33
Holistic approach to wellbeing                                 10/30/2012 | 34
Space compression and wellbeing                                  •   Close contact or                                     ...
Space compression and wellbeing
Culture Code        10/30/2012 | 37
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Office Culture and Creating Workplaces for Wellbeing

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Presentation by Catherine Gall of Steelcase, at Workplace Trends 2012 Conference: Wellbeing and Performance, Thursday 25 October 2012, One Bishop's Square, London, E1 6AD

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  • Borrowing the idea of contrasting cultures form the HSBC Values campaignCulture is always about values and perceptions….
  • Borrowing the idea of contrasting cultures form the HSBC Values campaignCulture is always about values and perceptions….
  • Borrowing the idea of contrasting cultures form the HSBC Values campaignCulture is always about values and perceptions….
  • Borrowing the idea of contrasting cultures form the HSBC Values campaignCulture is always about values and perceptions….
  • Transcript of "Office Culture and Creating Workplaces for Wellbeing"

    1. 1. Workplace trends London 2012© 2012 – Steelcase Inc. | Catherine Gall 10/30/2012 | 1
    2. 2. Culture Code 10/30/2012 | 2
    3. 3. Culture : Why does it matter?“People think and see the worlddifferently because of differing ecologies,social structures, philosophies andeducational systems that date back toancient Greece and China and havesurvived in the modern world”Professor Richard. E. Nisbett 10/30/2012 | 3
    4. 4. Isolation ConnectionDistraction ConnectionConnection Distraction 10/30/2012 | 4
    5. 5. Concentration DistractionDistraction Concentration 10/30/2012 | 5
    6. 6. Fun SeriousSerious Fun 10/30/2012 | 6
    7. 7. Order ChaosChaos Order 10/30/2012 | 7
    8. 8. Living WorkingWorking Living 10/30/2012 | 8
    9. 9. 10/30/2012 | 9
    10. 10. Connectingculture, workplaceand design is a“wicked problem” © 2012 – Steelcase Inc. | Catherine Gall 10/30/2012 | 10
    11. 11. © 2012 – Steelcase Inc. | Catherine Gall 10/30/2012 | 11
    12. 12. a global research perspective Russia Europe USA China Morocco India© 2012 – Steelcase Inc. | Catherine Gall 10/30/2012 | 12
    13. 13. The Culture Code100 Workplaces11 Countries6 DimensionsChina, France, Germany, Great Britain,India, Italy, Morocco, the Netherlands,Spain, Russia, and the United States.By synthesizing Hofstede’s culturaldimensions and Hall’s proxemics theory,Steelcase uncovered new insights intocultural influences on the workplace.
    14. 14. What are therelationships betweennational culture andworkplace design? © 2012 – Steelcase Inc. | Catherine Gall 10/30/2012 | 14
    15. 15. What are the cross-cuttingpatterns, relationships, commonalities and differences acrosscultures? © 2012 – Steelcase Inc. | Catherine Gall 10/30/2012 | 15
    16. 16. Research Methods • Comparative analysis of international surveys, research articles, and proprietary Steelcase research; • On-site immersion and observations • Workshops and interviews with local end- users, designers and thought leaders • Heuristic evaluation and expert opinion activities • Behavioral pattern analysis • Prototyping process workshops • Future client validation© 2012 – Steelcase Inc. | Catherine Gall 10/30/2012 | 16
    17. 17. A day in the life © 2012 – Steelcase Inc. | Catherine Gall 10/30/2012 | 17
    18. 18. Social rituals18 © 2012 – Steelcase Inc. | Catherine Gall 10/30/2012 | 18
    19. 19. Place making19 © 2012 – Steelcase Inc. | Catherine Gall 10/30/2012 | 19
    20. 20. What are therelationships betweennational culture andworkplace design? © 2012 – Steelcase Inc. | Catherine Gall 10/30/2012 | 20
    21. 21. SIX DIMENSIONS OF CULTURE
    22. 22. COMPARING CULTURES
    23. 23. EAST vs WEST NL
    24. 24. USAEmbracing change 10/30/2012 | 24
    25. 25. Workplace Culture in the USA • “Quilt” culture • Standardization and efficiency are valued • “Leader of the pack” approach • “Work is where my laptop is” • Living & working healthy • Yoga mania + mindfulness 10/30/2012 | 25
    26. 26. The NetherlandsA culture of balanced contrasts 10/30/2012 | 26
    27. 27. Workplace Culture in the Netherlands• Secular multicultural tolerant culture• “Live and let live” approach to life• Authority is earned• Collaboration and consensus prevail• Physical and emotional wellbeing is foundational• Low tolerance to density• Sociability at work is limited 10/30/2012 | 27
    28. 28. ChinaFast forwarding the pace of progress 10/30/2012 | 28
    29. 29. Workplace Culture in China• Longest working hours in the world (9- 11 hours)• Sleeping during the day is not uncommon• Harmony and respect highly valued• Extreme high tolerance to density• High performers switch companies easily• Paternalist leadership approach• Connection to nature and spiritual values is key 10/30/2012 | 29
    30. 30. IndiaFast forwarding the pace of progress 10/30/2012 | 30
    31. 31. Workplace Culture in India• Multiethnic society• Passive fatalism and vibrant entrepreneurial spirit coexist• Family based culture• Chaotic traffic conditions• High tolerance to density• Long term planning is not valued• High employment turnover• High expectation for education 10/30/2012 | 31
    32. 32. What are the cross-cuttingpatterns, relationships,commonalities and differencesacross cultures? © 2012 – Steelcase Inc. | Catherine Gall 10/30/2012 | 32
    33. 33. Interconnected trends 10/30/2012 | 33
    34. 34. Holistic approach to wellbeing 10/30/2012 | 34
    35. 35. Space compression and wellbeing • Close contact or seclusion? • Acceptance of levels of privacy, proximity, density, psychological comfort, etc depends on workers’ cultural background and their perceptions of social distance. 10/30/2012 | 35
    36. 36. Space compression and wellbeing
    37. 37. Culture Code 10/30/2012 | 37

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