Social media enables people to find, evaluate and engage directly with the correct people within an organisation. It is particularly popular with professionals, as it builds on their preferred method of obtaining advice and services; the referral network. If you want to use social media to leverage this network, a coherent strategy is essential.
Su Butcher helps the notoriously conservative construction industry make social media work as a business-generating machine. In her presentation, Su will
1. introduce the key elements of a successful social media strategy,
2. illustrate how they go together using examples from her work, and
3. set out the ten-step process she uses to help her clients put social media into action for their businesses.