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Why use Twitter for Small Business?
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Why use Twitter for Small Business?


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Small Business owners may feel that Twitter is one more thing they don't have time for and don't understand the tremendous value it could provide them. …

Small Business owners may feel that Twitter is one more thing they don't have time for and don't understand the tremendous value it could provide them.
This presentation:
- gives examples of small busiesses using Twitter effectively,
- compares Twitter to Facebook to explain why both are important for small businesses, and
- provides some suggested ways small businesses can monitor Twitter for potential leads.

Published in: Business, Technology

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  • 1. @ggroovin | @SMDynamo #Twitter4SmallBiz Why use Twitter for Small Business? Ricardo Guerrero Founder & CEO, Stwittergy Chief Generator, Social Media Dynamo #Twitter4SmallBiz
  • 2. @ggroovin | @SMDynamo #Twitter4SmallBiz Agenda – Introduction • My Twitter story & Dell’s Twitter story – Twitter or Facebook? – What’s the “right” way to use Twitter? • How important are your customer relationships? • Examples of Small Biz using Twitter – Why should your biz use Twitter?
  • 3. @ggroovin | @SMDynamo #Twitter4SmallBiz Introduction
  • 4. @ggroovin | @SMDynamo #Twitter4SmallBiz Who? Ricardo Guerrero (@ggroovin) – Entrepreneur: • Social Media “implementationcy”: Social Media Dynamo • Specialize in creating custom auto-curation like @SMDynamo – At Dell (10 yrs) & WCG (2.5): • Created most of Dell’s Twitter accounts, including @DellOutlet • Managed @HP & @HPdeals – Colombian-Texan. Neither?
  • 5. @ggroovin | @SMDynamo #Twitter4SmallBiz My Twitter story
  • 6. @ggroovin | @SMDynamo #Twitter4SmallBiz SXSW Interactive 2007 • Twitter was a TV with quirky little Texts
  • 7. @ggroovin | @SMDynamo #Twitter4SmallBiz How I Got Started • Created personal account: @ggroovin • Only 2 friends; thought “waste of time”
  • 8. @ggroovin | @SMDynamo #Twitter4SmallBiz Reconsidering Twitter • Apr. 2007 NYTimes article made point: Twitter gives you a “Social 6th sense” – by the end of the article I wondered… could Twitter be used for Marketing?
  • 9. @ggroovin | @SMDynamo #Twitter4SmallBiz Dell’s Twitter story
  • 10. @ggroovin | @SMDynamo #Twitter4SmallBiz @DellOutlet • Tweets offers/news from Dell’s Outlet – Launched June 2007 – 1 yr later: $500K in sales; 1,000 followers – 1.5 yrs later: $1M in sales; 2,500 followers – 2 yrs: $2M + $1M in referred traffic
  • 11. @ggroovin | @SMDynamo #Twitter4SmallBiz Twitter or Facebook?
  • 12. @ggroovin | @SMDynamo #Twitter4SmallBiz Comparison: Facebook & Twitter • 1.15B+ users • Closed system: – No viewing info w/o creating account & becoming “friends" – Good for direct relationships (friends/family) • 500M+ users (200M active) • Open system: – Info visible to anyone (or private) – Good for keeping up with & getting to know new people/info
  • 13. @ggroovin | @SMDynamo #Twitter4SmallBiz Facebook & Twitter for Business • For your current customers: – Create a FB “page” – Allows you to communicate w/ your company’s fans who “Like” your page – Fans can talk to each other (but you must watch for negative comments!) • For attracting new customers: – Can “listen” for people mentioning you or using keywords that ID them as prospects! (ex: your competitors) – Influencers (especially bloggers) are likely to be on Twitter
  • 14. @ggroovin | @SMDynamo #Twitter4SmallBiz Twitter gives you “social 6th sense”
  • 15. @ggroovin | @SMDynamo #Twitter4SmallBiz What’s the “right” way to use Twitter (& Social Media)?
  • 16. @ggroovin | @SMDynamo #Twitter4SmallBiz Small biz customer relationships • You compete with big brands everyday • You have a closer connection to your customers than big brands do • You know your customers & your customers know you PERSONALLY • In essence, your business depends on that customer relationship… • Because of this, YOU have an advantage in social media!
  • 17. @ggroovin | @SMDynamo #Twitter4SmallBiz Examples of Small Biz using Twitter
  • 18. @ggroovin | @SMDynamo #Twitter4SmallBiz Small Biz use of Twitter • NY Times Small Biz articles: – Article on how Small Biz can use Twitter: – 11 companies to follow on Twitter 1. Flashlightworthybooks 2. Naked Pizza 3. Kogi 6. Palo Alto Software 7. Humphry Slocombe 11. Kiss My Bundt
  • 19. @ggroovin | @SMDynamo #Twitter4SmallBiz Why should your biz use Twitter?
  • 20. @ggroovin | @SMDynamo #Twitter4SmallBiz Why NOT?! • You can start with a limited amount of time… in fact, start by listening! – Search for your keywords in Austin at: (see next slide) – If you don’t get any results, try broader or different keywords – If you still don’t get any results, there may not be many conversations about that topic yet • This may not be a bad thing: may mean there’s opportunity for you! (Perhaps look for bloggers?)
  • 21. @ggroovin | @SMDynamo #Twitter4SmallBiz Using • Put in your keywords & pick a radius around Austin, TX (or omit depending):
  • 22. @ggroovin | @SMDynamo #Twitter4SmallBiz Sample Results • Searched for “laptop stand” without putting in a location: – Remember: Twitter may be a techie, early adopter (fast on trends & news) type of audience
  • 23. @ggroovin | @SMDynamo #Twitter4SmallBiz So, why use Twitter? • It’s free • It’s big & growing, and it’s open – Open means you can listen to almost everyone (like the “cocktail party effect”) • It’s where the influencers are • It doesn’t have to take a lot of time & most importantly… • Depending on your biz, you can find new / connect with more customers more deeply
  • 24. @ggroovin | @SMDynamo #Twitter4SmallBiz Thank you! Ricardo Guerrero @ggroovin Follow Social Media news: @SMDynamo 512.670.3456