Social Networks  for Business Ricardo Guerrero Founder & CEO, Stwittergy
Agenda <ul><ul><li>Introduction </li></ul></ul><ul><ul><ul><li>About Ricardo Guerrero </li></ul></ul></ul><ul><ul><ul><li>...
<ul><li>Introduction </li></ul>
Who Am I? <ul><li>Ricardo Guerrero (aka  @ ggroovin ) </li></ul><ul><ul><li>Twitterpreneur: </li></ul></ul><ul><ul><ul><li...
What is Stwittergy about? <ul><li>Twitter Strategy, Metrics & Consulting: </li></ul><ul><ul><li>Twitter & Social Media str...
<ul><li>Overview of most significant Social Networks (SN) </li></ul>
Most significant SN <ul><li>Blogs </li></ul><ul><li>Community sites </li></ul><ul><li>Ning </li></ul><ul><li>Flickr </li><...
Blogs <ul><li>Why are blogs a SN? </li></ul><ul><ul><li>www = Library, Blogs = Newspaper editorial </li></ul></ul><ul><ul>...
Communities <ul><li>2 types: Company or Independent </li></ul><ul><ul><li>Company = created around a company </li></ul></u...
Ning.com  <ul><li>SN created by founder of Netscape </li></ul><ul><ul><li>Creates independent communities for free </li></...
Flickr.com  <ul><li>SN for sharing pics (& videos) [Yahoo] </li></ul><ul><ul><li>Administrate & share photos & videos </li...
YouTube.com  <ul><li>SN for video [Google] </li></ul><ul><ul><li>Over 100M monthly visits </li></ul></ul><ul><ul><li>Allow...
MySpace.com  <ul><li>SN for youth [News Corp. (Fox, WSJ)] </li></ul><ul><ul><li>Almost as popular as Facebook </li></ul></...
LinkedIn.com  <ul><li>SN for business people </li></ul><ul><ul><li>Relatively small, but advantages in: </li></ul></ul><ul...
Facebook.com  <ul><li>Most popular SN*, with fast growth </li></ul><ul><ul><li>#1 in North & South America, Europe, Africa...
Twitter.com  <ul><li>SN with the fastest growth (1448%*) </li></ul><ul><ul><li>Open, viral, very “opt-in,” like a  cocktai...
Other SN <ul><li>Tend to have other regions/functions </li></ul><ul><ul><li>Hi5 .com: important Central America & northern...
Most important SN by country * Source : http://www.vincos.it/world-map-of-social-networks Junio 2009
Comparison: Facebook & Twitter  <ul><li>> 200M users </li></ul><ul><li>Closed system: </li></ul><ul><ul><li>No exporting i...
What is Twitter really? <ul><li>Common Craft  video : </li></ul><ul><ul><ul><li>“ What happens between </li></ul></ul></ul...
<ul><li>Why should businesses  use Social Networks? </li></ul>
Why NOT?! <ul><li>Your brand doesn’t belong to you now </li></ul><ul><ul><li>People talk about your business </li></ul></u...
Relationships & Buzz <ul><li>SN drive Buzz (& Rumors) </li></ul><ul><ul><li>Easy connectivity & sharing drives virality </...
But SN aren’t the solution to everything  <ul><li>Content is still King </li></ul><ul><ul><li>Without good content, hard t...
<ul><li>Stwittergy Tool: </li></ul><ul><li>Influencer management  </li></ul><ul><li>& group communication </li></ul>
Stwittergy Tool <ul><li>Detailed view of followers </li></ul><ul><ul><ul><li>Filters activated: </li></ul></ul></ul><ul><u...
Stwittergy Tool <ul><li>Other views/tools: </li></ul><ul><ul><ul><li>Geography </li></ul></ul></ul><ul><ul><ul><li>New/dro...
Partner with Us
Partner with Stwittergy <ul><li>Become a beta partner: </li></ul><ul><ul><ul><li>Select slots available (limited number) <...
Thank you! <ul><li>Ricardo Guerrero </li></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>@ ggroovin </li></ul>...
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Stwittergy Social Networks For Business

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Overview of the most important Social Networks & why businesses should use Social Networks.

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Stwittergy Social Networks For Business

  1. 1. Social Networks for Business Ricardo Guerrero Founder & CEO, Stwittergy
  2. 2. Agenda <ul><ul><li>Introduction </li></ul></ul><ul><ul><ul><li>About Ricardo Guerrero </li></ul></ul></ul><ul><ul><ul><li>About Stwittergy </li></ul></ul></ul><ul><ul><li>Overview of significant Social Networks (SN) </li></ul></ul><ul><ul><li>Why should businesses use SN? </li></ul></ul><ul><ul><li>View Stwittergy tool </li></ul></ul>
  3. 3. <ul><li>Introduction </li></ul>
  4. 4. Who Am I? <ul><li>Ricardo Guerrero (aka @ ggroovin ) </li></ul><ul><ul><li>Twitterpreneur: </li></ul></ul><ul><ul><ul><li>Founder of Stwittergy </li></ul></ul></ul><ul><ul><ul><li>Second Twitter startup in stealth mode </li></ul></ul></ul><ul><ul><li>At Dell (10 years): </li></ul></ul><ul><ul><ul><li>Created most of Dell’s Twitter accounts, incl. @ DellOutlet </li></ul></ul></ul><ul><ul><ul><li>> $3M in revenue in 2 years </li></ul></ul></ul><ul><ul><ul><li>See more at: www.dell.com/twitter </li></ul></ul></ul>
  5. 5. What is Stwittergy about? <ul><li>Twitter Strategy, Metrics & Consulting: </li></ul><ul><ul><li>Twitter & Social Media strategy for business </li></ul></ul><ul><li>Follower/Account Tools: </li></ul><ul><ul><li>Enable effective use of Twitter </li></ul></ul><ul><ul><ul><li>Automated follower Groups & Group DMs </li></ul></ul></ul><ul><ul><ul><li>Geo-targeting & Categorization of followers </li></ul></ul></ul><ul><ul><ul><li>Track follows/unfollows per week </li></ul></ul></ul><ul><ul><ul><li>Actionable data mining of Twitter followers </li></ul></ul></ul><ul><ul><ul><li>Influencer database (CRM for more influencer info) </li></ul></ul></ul>
  6. 6. <ul><li>Overview of most significant Social Networks (SN) </li></ul>
  7. 7. Most significant SN <ul><li>Blogs </li></ul><ul><li>Community sites </li></ul><ul><li>Ning </li></ul><ul><li>Flickr </li></ul><ul><li>YouTube </li></ul><ul><li>MySpace </li></ul><ul><li>LinkedIn </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>Others </li></ul>
  8. 8. Blogs <ul><li>Why are blogs a SN? </li></ul><ul><ul><li>www = Library, Blogs = Newspaper editorial </li></ul></ul><ul><ul><li>Comments means interaction = community </li></ul></ul><ul><ul><li>According to Technorati 2008 blog report: </li></ul></ul><ul><ul><ul><li>Since 2002, 133M blogs registrered by Technorati </li></ul></ul></ul>
  9. 9. Communities <ul><li>2 types: Company or Independent </li></ul><ul><ul><li>Company = created around a company </li></ul></ul><ul><ul><ul><li>Example: Dell.com forum </li></ul></ul></ul><ul><ul><li>Independent = created around a topic </li></ul></ul><ul><ul><ul><li>Example: NotebookForums.com </li></ul></ul></ul>
  10. 10. Ning.com <ul><li>SN created by founder of Netscape </li></ul><ul><ul><li>Creates independent communities for free </li></ul></ul><ul><ul><li>Includes groups, forums, video, photos, etc. </li></ul></ul><ul><ul><li>Customized design of your site </li></ul></ul><ul><ul><ul><li>Example: RiverBook.com (of Riverplate.com) </li></ul></ul></ul>
  11. 11. Flickr.com <ul><li>SN for sharing pics (& videos) [Yahoo] </li></ul><ul><ul><li>Administrate & share photos & videos </li></ul></ul><ul><ul><li>2 videos & 100 MB in pics each month free </li></ul></ul><ul><ul><li>Allows exporting pics outside of Flickr </li></ul></ul><ul><ul><ul><li>Example: Trippermap joggingisgood . blogspot .com </li></ul></ul></ul>
  12. 12. YouTube.com <ul><li>SN for video [Google] </li></ul><ul><ul><li>Over 100M monthly visits </li></ul></ul><ul><ul><li>Allows exporting videos outside of YouTube </li></ul></ul><ul><ul><li>Viral: “ Will It Blend? ” & “ comcast sleeping ” </li></ul></ul><ul><ul><ul><li>Recom: TubeMogul .com - distribution & metrics </li></ul></ul></ul>
  13. 13. MySpace.com <ul><li>SN for youth [News Corp. (Fox, WSJ)] </li></ul><ul><ul><li>Almost as popular as Facebook </li></ul></ul><ul><ul><li>Recently lost lead to FB in all countries world-wide except Guam* </li></ul></ul><ul><ul><li>Popular among under 20 crowd </li></ul></ul><ul><ul><ul><li>Focus: music/media </li></ul></ul></ul>* Source : http://www.vincos.it/world-map-of-social-networks Junio 2009
  14. 14. LinkedIn.com <ul><li>SN for business people </li></ul><ul><ul><li>Relatively small, but advantages in: </li></ul></ul><ul><ul><ul><li>SEO, since Google follows links from LinkedIn </li></ul></ul></ul><ul><ul><ul><li>Separation of personal vs. professional presence </li></ul></ul></ul><ul><ul><ul><li>Allows creation of groups & open responses to questions </li></ul></ul></ul>
  15. 15. Facebook.com <ul><li>Most popular SN*, with fast growth </li></ul><ul><ul><li>#1 in North & South America, Europe, Africa, & Australia/South Pacific </li></ul></ul><ul><ul><li>Closed, but pages can be more open </li></ul></ul><ul><ul><ul><li>Examples: Dell Outlet & Coca-Cola </li></ul></ul></ul>* Source: http://www.techcrunch.com/2008/06/12/facebook-no-longer-the-second-largest-social-network/
  16. 16. Twitter.com <ul><li>SN with the fastest growth (1448%*) </li></ul><ul><ul><li>Open, viral, very “opt-in,” like a cocktail party </li></ul></ul><ul><ul><li>Simple yet confusing, has its own language </li></ul></ul><ul><ul><li>More visibility than FB, which is more closed </li></ul></ul><ul><ul><ul><li>Examples: @Dell Outlet & @woot </li></ul></ul></ul>* Source : http://www.pcmag.com/article2/0,2817,2349170,00.asp
  17. 17. Other SN <ul><li>Tend to have other regions/functions </li></ul><ul><ul><li>Hi5 .com: important Central America & northern South America </li></ul></ul><ul><ul><li>Orkut .com: important in Brasil & India </li></ul></ul><ul><ul><li>Plaxo .com: offers e-mail reminders of your contacts birthdays </li></ul></ul><ul><ul><li>Bebo .com & FriendFeed .com (now FB’s): aggregators or other SN (for example… Facebook, MySpace, YouTube, Delicious, Twitter, AIM, AOL Mail, Google Mail & Yahoo) </li></ul></ul>
  18. 18. Most important SN by country * Source : http://www.vincos.it/world-map-of-social-networks Junio 2009
  19. 19. Comparison: Facebook & Twitter <ul><li>> 200M users </li></ul><ul><li>Closed system: </li></ul><ul><ul><li>No exporting info. </li></ul></ul><ul><ul><li>No viewing info w/o creating account </li></ul></ul><ul><ul><li>Good for direct relationships (friends/family) </li></ul></ul><ul><li>> 20M users </li></ul><ul><li>Open system: </li></ul><ul><ul><li>Can export (RSS) </li></ul></ul><ul><ul><li>Info visible to anyone (or private) </li></ul></ul><ul><ul><li>Good for keeping up with & getting to know new people/info </li></ul></ul>
  20. 20. What is Twitter really? <ul><li>Common Craft video : </li></ul><ul><ul><ul><li>“ What happens between </li></ul></ul></ul><ul><ul><ul><li>blog posts & e-mails.” </li></ul></ul></ul><ul><li>Hence, I describe it as: </li></ul><ul><ul><li>The most intimate of Social Media applications </li></ul></ul><ul><ul><li>Platform for connecting/building relationships </li></ul></ul><ul><ul><li>Growing like the early days of the internet; not a fad & more companies getting on board </li></ul></ul><ul><ul><li>A huge, international “cocktail party” </li></ul></ul>
  21. 21. <ul><li>Why should businesses use Social Networks? </li></ul>
  22. 22. Why NOT?! <ul><li>Your brand doesn’t belong to you now </li></ul><ul><ul><li>People talk about your business </li></ul></ul><ul><ul><li>This DRIVES perception of your brand! </li></ul></ul><ul><ul><li>PARTICIPATION can influence perception </li></ul></ul><ul><ul><li>Non-participation may hurt brand </li></ul></ul>
  23. 23. Relationships & Buzz <ul><li>SN drive Buzz (& Rumors) </li></ul><ul><ul><li>Easy connectivity & sharing drives virality </li></ul></ul><ul><ul><li>Transparency & engagement can either defuse or help fan the viral flames </li></ul></ul><ul><li>Establishing rapport with influencers can drive the shift more quickly </li></ul><ul><ul><li>Friends > likely to help you or defend you </li></ul></ul><ul><ul><li>Squash rumors before they get big </li></ul></ul><ul><ul><li>Your message gets to more people faster </li></ul></ul>
  24. 24. But SN aren’t the solution to everything <ul><li>Content is still King </li></ul><ul><ul><li>Without good content, hard to get buzz </li></ul></ul><ul><li>Transparency & autenticity are key </li></ul><ul><ul><li>SN help create confidence, but still fragile </li></ul></ul><ul><li>“ Lipstick on a pig” </li></ul>
  25. 25. <ul><li>Stwittergy Tool: </li></ul><ul><li>Influencer management </li></ul><ul><li>& group communication </li></ul>
  26. 26. Stwittergy Tool <ul><li>Detailed view of followers </li></ul><ul><ul><ul><li>Filters activated: </li></ul></ul></ul><ul><ul><ul><ul><li>Categories </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Location </li></ul></ul></ul></ul><ul><ul><ul><li>Columns can be sorted </li></ul></ul></ul>
  27. 27. Stwittergy Tool <ul><li>Other views/tools: </li></ul><ul><ul><ul><li>Geography </li></ul></ul></ul><ul><ul><ul><li>New/dropped followers </li></ul></ul></ul><ul><ul><ul><li>Creating groups based on filters (automatically update) </li></ul></ul></ul><ul><ul><ul><li>Direct Messages to the group </li></ul></ul></ul>
  28. 28. Partner with Us
  29. 29. Partner with Stwittergy <ul><li>Become a beta partner: </li></ul><ul><ul><ul><li>Select slots available (limited number) </li></ul></ul></ul><ul><ul><ul><li>Help us customize our product roadmap to better meet your needs </li></ul></ul></ul><ul><ul><ul><li>Discount on services for inital beta partners </li></ul></ul></ul><ul><li>Contact us: </li></ul><ul><ul><ul><li>E-mail [email_address] with description of your business and current Twitter activity </li></ul></ul></ul>
  30. 30. Thank you! <ul><li>Ricardo Guerrero </li></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>@ ggroovin </li></ul></ul><ul><ul><li>www.Stwittergy.com </li></ul></ul><ul><ul><li>@STWITT3RGY </li></ul></ul><ul><ul><li>512.670.3456 </li></ul></ul><ul><ul><li>888.231.3450 </li></ul></ul><ul><ul><li>www. SlideShare .com/Stwittergy </li></ul></ul>

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