Stwittergy Social Networks For Business

Social Networks for Business Ricardo Guerrero Founder & CEO, Stwittergy

Agenda
Introduction
About Ricardo Guerrero
About Stwittergy
Overview of significant Social Networks (SN)
Why should businesses use SN?
View Stwittergy tool

Introduction

Who Am I?
Ricardo Guerrero (aka @ ggroovin )
Twitterpreneur:
Founder of Stwittergy
Second Twitter startup in stealth mode
At Dell (10 years):
Created most of Dell’s Twitter accounts, incl. @ DellOutlet
> $3M in revenue in 2 years
See more at: www.dell.com/twitter

What is Stwittergy about?
Twitter Strategy, Metrics & Consulting:
Twitter & Social Media strategy for business
Follower/Account Tools:
Enable effective use of Twitter
Automated follower Groups & Group DMs
Geo-targeting & Categorization of followers
Track follows/unfollows per week
Actionable data mining of Twitter followers
Influencer database (CRM for more influencer info)

Overview of most significant Social Networks (SN)

Most significant SN
Blogs
Community sites
Ning
Flickr
YouTube
MySpace
LinkedIn
Facebook
Twitter
Others

Blogs
Why are blogs a SN?
www = Library, Blogs = Newspaper editorial
Comments means interaction = community
According to Technorati 2008 blog report:
Since 2002, 133M blogs registrered by Technorati

Communities
2 types: Company or Independent
Company = created around a company
Example: Dell.com forum
Independent = created around a topic
Example: NotebookForums.com

Ning.com
SN created by founder of Netscape
Creates independent communities for free
Includes groups, forums, video, photos, etc.
Customized design of your site
Example: RiverBook.com (of Riverplate.com)

Flickr.com
SN for sharing pics (& videos) [Yahoo]
Administrate & share photos & videos
2 videos & 100 MB in pics each month free
Allows exporting pics outside of Flickr
Example: Trippermap joggingisgood . blogspot .com

YouTube.com
SN for video [Google]
Over 100M monthly visits
Allows exporting videos outside of YouTube
Viral: “ Will It Blend? ” & “ comcast sleeping ”
Recom: TubeMogul .com - distribution & metrics

MySpace.com
SN for youth [News Corp. (Fox, WSJ)]
Almost as popular as Facebook
Recently lost lead to FB in all countries world-wide except Guam*
Popular among under 20 crowd
Focus: music/media
* Source : http://www.vincos.it/world-map-of-social-networks Junio 2009

LinkedIn.com
SN for business people
Relatively small, but advantages in:
SEO, since Google follows links from LinkedIn
Separation of personal vs. professional presence
Allows creation of groups & open responses to questions

Facebook.com
Most popular SN*, with fast growth
#1 in North & South America, Europe, Africa, & Australia/South Pacific
Closed, but pages can be more open
Examples: Dell Outlet & Coca-Cola
* Source: http://www.techcrunch.com/2008/06/12/facebook-no-longer-the-second-largest-social-network/

Twitter.com
SN with the fastest growth (1448%*)
Open, viral, very “opt-in,” like a cocktail party
Simple yet confusing, has its own language
More visibility than FB, which is more closed
Examples: @Dell Outlet & @woot
* Source : http://www.pcmag.com/article2/0,2817,2349170,00.asp

Other SN
Tend to have other regions/functions
Hi5 .com: important Central America & northern South America
Orkut .com: important in Brasil & India
Plaxo .com: offers e-mail reminders of your contacts birthdays
Bebo .com & FriendFeed .com (now FB’s): aggregators or other SN (for example… Facebook, MySpace, YouTube, Delicious, Twitter, AIM, AOL Mail, Google Mail & Yahoo)

Most important SN by country * Source : http://www.vincos.it/world-map-of-social-networks Junio 2009

Comparison: Facebook & Twitter
> 200M users
Closed system:
No exporting info.
No viewing info w/o creating account
Good for direct relationships (friends/family)
> 20M users
Open system:
Can export (RSS)
Info visible to anyone (or private)
Good for keeping up with & getting to know new people/info

What is Twitter really?
Common Craft video :
“ What happens between
blog posts & e-mails.”
Hence, I describe it as:
The most intimate of Social Media applications
Platform for connecting/building relationships
Growing like the early days of the internet; not a fad & more companies getting on board
A huge, international “cocktail party”

Why should businesses use Social Networks?

Why NOT?!
Your brand doesn’t belong to you now
People talk about your business
This DRIVES perception of your brand!
PARTICIPATION can influence perception
Non-participation may hurt brand

Relationships & Buzz
SN drive Buzz (& Rumors)
Easy connectivity & sharing drives virality
Transparency & engagement can either defuse or help fan the viral flames
Establishing rapport with influencers can drive the shift more quickly
Friends > likely to help you or defend you
Squash rumors before they get big
Your message gets to more people faster

But SN aren’t the solution to everything
Content is still King
Without good content, hard to get buzz
Transparency & autenticity are key
SN help create confidence, but still fragile
“ Lipstick on a pig”

Stwittergy Tool:
Influencer management
& group communication

Stwittergy Tool
Detailed view of followers
Filters activated:
Categories
Location
Columns can be sorted

Stwittergy Tool
Other views/tools:
Geography
New/dropped followers
Creating groups based on filters (automatically update)
Direct Messages to the group

Partner with Us

Partner with Stwittergy
Become a beta partner:
Select slots available (limited number)
Help us customize our product roadmap to better meet your needs
Discount on services for inital beta partners
Contact us:
E-mail [email_address] with description of your business and current Twitter activity

Thank you!
Ricardo Guerrero
[email_address]
@ ggroovin
www.Stwittergy.com
@STWITT3RGY
512.670.3456
888.231.3450
www. SlideShare .com/Stwittergy

Stwittergy Social Networks For Business

by Stwittergy on Oct 09, 2009

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