Stwittergy Social Networks For Business

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Overview of the most important Social Networks & why businesses should use Social Networks.

Overview of the most important Social Networks & why businesses should use Social Networks.

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  • 1. Social Networks for Business Ricardo Guerrero Founder & CEO, Stwittergy
  • 2. Agenda
      • Introduction
        • About Ricardo Guerrero
        • About Stwittergy
      • Overview of significant Social Networks (SN)
      • Why should businesses use SN?
      • View Stwittergy tool
  • 3.
    • Introduction
  • 4. Who Am I?
    • Ricardo Guerrero (aka @ ggroovin )
      • Twitterpreneur:
        • Founder of Stwittergy
        • Second Twitter startup in stealth mode
      • At Dell (10 years):
        • Created most of Dell’s Twitter accounts, incl. @ DellOutlet
        • > $3M in revenue in 2 years
        • See more at: www.dell.com/twitter
  • 5. What is Stwittergy about?
    • Twitter Strategy, Metrics & Consulting:
      • Twitter & Social Media strategy for business
    • Follower/Account Tools:
      • Enable effective use of Twitter
        • Automated follower Groups & Group DMs
        • Geo-targeting & Categorization of followers
        • Track follows/unfollows per week
        • Actionable data mining of Twitter followers
        • Influencer database (CRM for more influencer info)
  • 6.
    • Overview of most significant Social Networks (SN)
  • 7. Most significant SN
    • Blogs
    • Community sites
    • Ning
    • Flickr
    • YouTube
    • MySpace
    • LinkedIn
    • Facebook
    • Twitter
    • Others
  • 8. Blogs
    • Why are blogs a SN?
      • www = Library, Blogs = Newspaper editorial
      • Comments means interaction = community
      • According to Technorati 2008 blog report:
        • Since 2002, 133M blogs registrered by Technorati
  • 9. Communities
    • 2 types: Company or Independent
      • Company = created around a company
        • Example: Dell.com forum
      • Independent = created around a topic
        • Example: NotebookForums.com
  • 10. Ning.com
    • SN created by founder of Netscape
      • Creates independent communities for free
      • Includes groups, forums, video, photos, etc.
      • Customized design of your site
        • Example: RiverBook.com (of Riverplate.com)
  • 11. Flickr.com
    • SN for sharing pics (& videos) [Yahoo]
      • Administrate & share photos & videos
      • 2 videos & 100 MB in pics each month free
      • Allows exporting pics outside of Flickr
        • Example: Trippermap joggingisgood . blogspot .com
  • 12. YouTube.com
    • SN for video [Google]
      • Over 100M monthly visits
      • Allows exporting videos outside of YouTube
      • Viral: “ Will It Blend? ” & “ comcast sleeping ”
        • Recom: TubeMogul .com - distribution & metrics
  • 13. MySpace.com
    • SN for youth [News Corp. (Fox, WSJ)]
      • Almost as popular as Facebook
      • Recently lost lead to FB in all countries world-wide except Guam*
      • Popular among under 20 crowd
        • Focus: music/media
    * Source : http://www.vincos.it/world-map-of-social-networks Junio 2009
  • 14. LinkedIn.com
    • SN for business people
      • Relatively small, but advantages in:
        • SEO, since Google follows links from LinkedIn
        • Separation of personal vs. professional presence
        • Allows creation of groups & open responses to questions
  • 15. Facebook.com
    • Most popular SN*, with fast growth
      • #1 in North & South America, Europe, Africa, & Australia/South Pacific
      • Closed, but pages can be more open
        • Examples: Dell Outlet & Coca-Cola
    * Source: http://www.techcrunch.com/2008/06/12/facebook-no-longer-the-second-largest-social-network/
  • 16. Twitter.com
    • SN with the fastest growth (1448%*)
      • Open, viral, very “opt-in,” like a cocktail party
      • Simple yet confusing, has its own language
      • More visibility than FB, which is more closed
        • Examples: @Dell Outlet & @woot
    * Source : http://www.pcmag.com/article2/0,2817,2349170,00.asp
  • 17. Other SN
    • Tend to have other regions/functions
      • Hi5 .com: important Central America & northern South America
      • Orkut .com: important in Brasil & India
      • Plaxo .com: offers e-mail reminders of your contacts birthdays
      • Bebo .com & FriendFeed .com (now FB’s): aggregators or other SN (for example… Facebook, MySpace, YouTube, Delicious, Twitter, AIM, AOL Mail, Google Mail & Yahoo)
  • 18. Most important SN by country * Source : http://www.vincos.it/world-map-of-social-networks Junio 2009
  • 19. Comparison: Facebook & Twitter
    • > 200M users
    • Closed system:
      • No exporting info.
      • No viewing info w/o creating account
      • Good for direct relationships (friends/family)
    • > 20M users
    • Open system:
      • Can export (RSS)
      • Info visible to anyone (or private)
      • Good for keeping up with & getting to know new people/info
  • 20. What is Twitter really?
    • Common Craft video :
        • “ What happens between
        • blog posts & e-mails.”
    • Hence, I describe it as:
      • The most intimate of Social Media applications
      • Platform for connecting/building relationships
      • Growing like the early days of the internet; not a fad & more companies getting on board
      • A huge, international “cocktail party”
  • 21.
    • Why should businesses use Social Networks?
  • 22. Why NOT?!
    • Your brand doesn’t belong to you now
      • People talk about your business
      • This DRIVES perception of your brand!
      • PARTICIPATION can influence perception
      • Non-participation may hurt brand
  • 23. Relationships & Buzz
    • SN drive Buzz (& Rumors)
      • Easy connectivity & sharing drives virality
      • Transparency & engagement can either defuse or help fan the viral flames
    • Establishing rapport with influencers can drive the shift more quickly
      • Friends > likely to help you or defend you
      • Squash rumors before they get big
      • Your message gets to more people faster
  • 24. But SN aren’t the solution to everything
    • Content is still King
      • Without good content, hard to get buzz
    • Transparency & autenticity are key
      • SN help create confidence, but still fragile
    • “ Lipstick on a pig”
  • 25.
    • Stwittergy Tool:
    • Influencer management
    • & group communication
  • 26. Stwittergy Tool
    • Detailed view of followers
        • Filters activated:
          • Categories
          • Location
        • Columns can be sorted
  • 27. Stwittergy Tool
    • Other views/tools:
        • Geography
        • New/dropped followers
        • Creating groups based on filters (automatically update)
        • Direct Messages to the group
  • 28. Partner with Us
  • 29. Partner with Stwittergy
    • Become a beta partner:
        • Select slots available (limited number)
        • Help us customize our product roadmap to better meet your needs
        • Discount on services for inital beta partners
    • Contact us:
        • E-mail [email_address] with description of your business and current Twitter activity
  • 30. Thank you!
    • Ricardo Guerrero
      • [email_address]
      • @ ggroovin
      • www.Stwittergy.com
      • @STWITT3RGY
      • 512.670.3456
      • 888.231.3450
      • www. SlideShare .com/Stwittergy