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Stwittergy Social Networks For Business

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Overview of the most important Social Networks & why businesses should use Social Networks.

Overview of the most important Social Networks & why businesses should use Social Networks.

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    Stwittergy Social Networks For Business Stwittergy Social Networks For Business Presentation Transcript

    • Social Networks for Business Ricardo Guerrero Founder & CEO, Stwittergy
    • Agenda
        • Introduction
          • About Ricardo Guerrero
          • About Stwittergy
        • Overview of significant Social Networks (SN)
        • Why should businesses use SN?
        • View Stwittergy tool
      • Introduction
    • Who Am I?
      • Ricardo Guerrero (aka @ ggroovin )
        • Twitterpreneur:
          • Founder of Stwittergy
          • Second Twitter startup in stealth mode
        • At Dell (10 years):
          • Created most of Dell’s Twitter accounts, incl. @ DellOutlet
          • > $3M in revenue in 2 years
          • See more at: www.dell.com/twitter
    • What is Stwittergy about?
      • Twitter Strategy, Metrics & Consulting:
        • Twitter & Social Media strategy for business
      • Follower/Account Tools:
        • Enable effective use of Twitter
          • Automated follower Groups & Group DMs
          • Geo-targeting & Categorization of followers
          • Track follows/unfollows per week
          • Actionable data mining of Twitter followers
          • Influencer database (CRM for more influencer info)
      • Overview of most significant Social Networks (SN)
    • Most significant SN
      • Blogs
      • Community sites
      • Ning
      • Flickr
      • YouTube
      • MySpace
      • LinkedIn
      • Facebook
      • Twitter
      • Others
    • Blogs
      • Why are blogs a SN?
        • www = Library, Blogs = Newspaper editorial
        • Comments means interaction = community
        • According to Technorati 2008 blog report:
          • Since 2002, 133M blogs registrered by Technorati
    • Communities
      • 2 types: Company or Independent
        • Company = created around a company
          • Example: Dell.com forum
        • Independent = created around a topic
          • Example: NotebookForums.com
    • Ning.com
      • SN created by founder of Netscape
        • Creates independent communities for free
        • Includes groups, forums, video, photos, etc.
        • Customized design of your site
          • Example: RiverBook.com (of Riverplate.com)
    • Flickr.com
      • SN for sharing pics (& videos) [Yahoo]
        • Administrate & share photos & videos
        • 2 videos & 100 MB in pics each month free
        • Allows exporting pics outside of Flickr
          • Example: Trippermap joggingisgood . blogspot .com
    • YouTube.com
      • SN for video [Google]
        • Over 100M monthly visits
        • Allows exporting videos outside of YouTube
        • Viral: “ Will It Blend? ” & “ comcast sleeping ”
          • Recom: TubeMogul .com - distribution & metrics
    • MySpace.com
      • SN for youth [News Corp. (Fox, WSJ)]
        • Almost as popular as Facebook
        • Recently lost lead to FB in all countries world-wide except Guam*
        • Popular among under 20 crowd
          • Focus: music/media
      * Source : http://www.vincos.it/world-map-of-social-networks Junio 2009
    • LinkedIn.com
      • SN for business people
        • Relatively small, but advantages in:
          • SEO, since Google follows links from LinkedIn
          • Separation of personal vs. professional presence
          • Allows creation of groups & open responses to questions
    • Facebook.com
      • Most popular SN*, with fast growth
        • #1 in North & South America, Europe, Africa, & Australia/South Pacific
        • Closed, but pages can be more open
          • Examples: Dell Outlet & Coca-Cola
      * Source: http://www.techcrunch.com/2008/06/12/facebook-no-longer-the-second-largest-social-network/
    • Twitter.com
      • SN with the fastest growth (1448%*)
        • Open, viral, very “opt-in,” like a cocktail party
        • Simple yet confusing, has its own language
        • More visibility than FB, which is more closed
          • Examples: @Dell Outlet & @woot
      * Source : http://www.pcmag.com/article2/0,2817,2349170,00.asp
    • Other SN
      • Tend to have other regions/functions
        • Hi5 .com: important Central America & northern South America
        • Orkut .com: important in Brasil & India
        • Plaxo .com: offers e-mail reminders of your contacts birthdays
        • Bebo .com & FriendFeed .com (now FB’s): aggregators or other SN (for example… Facebook, MySpace, YouTube, Delicious, Twitter, AIM, AOL Mail, Google Mail & Yahoo)
    • Most important SN by country * Source : http://www.vincos.it/world-map-of-social-networks Junio 2009
    • Comparison: Facebook & Twitter
      • > 200M users
      • Closed system:
        • No exporting info.
        • No viewing info w/o creating account
        • Good for direct relationships (friends/family)
      • > 20M users
      • Open system:
        • Can export (RSS)
        • Info visible to anyone (or private)
        • Good for keeping up with & getting to know new people/info
    • What is Twitter really?
      • Common Craft video :
          • “ What happens between
          • blog posts & e-mails.”
      • Hence, I describe it as:
        • The most intimate of Social Media applications
        • Platform for connecting/building relationships
        • Growing like the early days of the internet; not a fad & more companies getting on board
        • A huge, international “cocktail party”
      • Why should businesses use Social Networks?
    • Why NOT?!
      • Your brand doesn’t belong to you now
        • People talk about your business
        • This DRIVES perception of your brand!
        • PARTICIPATION can influence perception
        • Non-participation may hurt brand
    • Relationships & Buzz
      • SN drive Buzz (& Rumors)
        • Easy connectivity & sharing drives virality
        • Transparency & engagement can either defuse or help fan the viral flames
      • Establishing rapport with influencers can drive the shift more quickly
        • Friends > likely to help you or defend you
        • Squash rumors before they get big
        • Your message gets to more people faster
    • But SN aren’t the solution to everything
      • Content is still King
        • Without good content, hard to get buzz
      • Transparency & autenticity are key
        • SN help create confidence, but still fragile
      • “ Lipstick on a pig”
      • Stwittergy Tool:
      • Influencer management
      • & group communication
    • Stwittergy Tool
      • Detailed view of followers
          • Filters activated:
            • Categories
            • Location
          • Columns can be sorted
    • Stwittergy Tool
      • Other views/tools:
          • Geography
          • New/dropped followers
          • Creating groups based on filters (automatically update)
          • Direct Messages to the group
    • Partner with Us
    • Partner with Stwittergy
      • Become a beta partner:
          • Select slots available (limited number)
          • Help us customize our product roadmap to better meet your needs
          • Discount on services for inital beta partners
      • Contact us:
          • E-mail [email_address] with description of your business and current Twitter activity
    • Thank you!
      • Ricardo Guerrero
        • [email_address]
        • @ ggroovin
        • www.Stwittergy.com
        • @STWITT3RGY
        • 512.670.3456
        • 888.231.3450
        • www. SlideShare .com/Stwittergy