Your SlideShare is downloading. ×
Stwittergy: Twitter for Business (Twitter Strategy, Marketing & SEO)
Stwittergy: Twitter for Business (Twitter Strategy, Marketing & SEO)
Stwittergy: Twitter for Business (Twitter Strategy, Marketing & SEO)
Stwittergy: Twitter for Business (Twitter Strategy, Marketing & SEO)
Stwittergy: Twitter for Business (Twitter Strategy, Marketing & SEO)
Stwittergy: Twitter for Business (Twitter Strategy, Marketing & SEO)
Stwittergy: Twitter for Business (Twitter Strategy, Marketing & SEO)
Stwittergy: Twitter for Business (Twitter Strategy, Marketing & SEO)
Stwittergy: Twitter for Business (Twitter Strategy, Marketing & SEO)
Stwittergy: Twitter for Business (Twitter Strategy, Marketing & SEO)
Stwittergy: Twitter for Business (Twitter Strategy, Marketing & SEO)
Stwittergy: Twitter for Business (Twitter Strategy, Marketing & SEO)
Stwittergy: Twitter for Business (Twitter Strategy, Marketing & SEO)
Stwittergy: Twitter for Business (Twitter Strategy, Marketing & SEO)
Stwittergy: Twitter for Business (Twitter Strategy, Marketing & SEO)
Stwittergy: Twitter for Business (Twitter Strategy, Marketing & SEO)
Stwittergy: Twitter for Business (Twitter Strategy, Marketing & SEO)
Stwittergy: Twitter for Business (Twitter Strategy, Marketing & SEO)
Stwittergy: Twitter for Business (Twitter Strategy, Marketing & SEO)
Stwittergy: Twitter for Business (Twitter Strategy, Marketing & SEO)
Stwittergy: Twitter for Business (Twitter Strategy, Marketing & SEO)
Stwittergy: Twitter for Business (Twitter Strategy, Marketing & SEO)
Stwittergy: Twitter for Business (Twitter Strategy, Marketing & SEO)
Stwittergy: Twitter for Business (Twitter Strategy, Marketing & SEO)
Stwittergy: Twitter for Business (Twitter Strategy, Marketing & SEO)
Stwittergy: Twitter for Business (Twitter Strategy, Marketing & SEO)
Stwittergy: Twitter for Business (Twitter Strategy, Marketing & SEO)
Stwittergy: Twitter for Business (Twitter Strategy, Marketing & SEO)
Stwittergy: Twitter for Business (Twitter Strategy, Marketing & SEO)
Stwittergy: Twitter for Business (Twitter Strategy, Marketing & SEO)
Stwittergy: Twitter for Business (Twitter Strategy, Marketing & SEO)
Stwittergy: Twitter for Business (Twitter Strategy, Marketing & SEO)
Stwittergy: Twitter for Business (Twitter Strategy, Marketing & SEO)
Stwittergy: Twitter for Business (Twitter Strategy, Marketing & SEO)
Stwittergy: Twitter for Business (Twitter Strategy, Marketing & SEO)
Stwittergy: Twitter for Business (Twitter Strategy, Marketing & SEO)
Stwittergy: Twitter for Business (Twitter Strategy, Marketing & SEO)
Stwittergy: Twitter for Business (Twitter Strategy, Marketing & SEO)
Stwittergy: Twitter for Business (Twitter Strategy, Marketing & SEO)
Stwittergy: Twitter for Business (Twitter Strategy, Marketing & SEO)
Stwittergy: Twitter for Business (Twitter Strategy, Marketing & SEO)
Stwittergy: Twitter for Business (Twitter Strategy, Marketing & SEO)
Stwittergy: Twitter for Business (Twitter Strategy, Marketing & SEO)
Stwittergy: Twitter for Business (Twitter Strategy, Marketing & SEO)
Stwittergy: Twitter for Business (Twitter Strategy, Marketing & SEO)
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Stwittergy: Twitter for Business (Twitter Strategy, Marketing & SEO)

7,218

Published on

Twitter for Business presentation by Ricardo Guerrero, founder and principal of Stwittergy - Twitter Strategy, Metrics & Consulting.

Twitter for Business presentation by Ricardo Guerrero, founder and principal of Stwittergy - Twitter Strategy, Metrics & Consulting.

Published in: Business, Technology
2 Comments
38 Likes
Statistics
Notes
No Downloads
Views
Total Views
7,218
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
2
Likes
38
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Twitter for Business Ricardo Guerrero Founder & Principal, Stwittergy
  • 2. Agenda
      • Introduction
      • What is Twitter? (briefly)
      • My Twitter story
      • Dell’s Twitter story
      • Tools for Listening
      • Interacting & Responding
      • Twitter & SEO
      • What does Stwittergy provide? (5 min)
  • 3.
    • Introduction
  • 4. Who Am I?
    • Ricardo Guerrero (aka @ ggroovin )
      • Twitterpreneur:
        • Founder of Stwittergy
        • Second Twitter startup in stealth mode
        • Writing book w/ @Statesman
      • At Dell (9 years):
        • Started majority of Dell’s Twitter accounts, including @ DellOutlet
        • See more at: www.dell.com/twitter
  • 5. Intro to Stwittergy
    • Twitter Strategy,
    • Metrics, & Consulting
    • for Business
  • 6.
    • What is Twitter?
  • 7. Pop Quiz
    • Please choose the correct answer:
    • Twitter is…
        • An addictive waste of time
        • A hot “Web 2.0” Social Media application
        • A new communication tool with unique ways of interacting
        • Like Facebook’s Status Update, everything else removed
        • All of the above
  • 8. What is Twitter really?
    • Common Craft video :
        • “ What happens between
        • blog posts & e-mails.”
    • Hence, I describe it as:
      • The most intimate of Social Media applications
      • Platform for connecting/building relationships
      • Growing like the early days of the internet; not a fad & more companies getting on board
      • A huge, international “cocktail party”
  • 9. Approach Twitter as a cocktail party!
    • How might you market your company at a cocktail party?
        • Dress up nicely; be on your best behavior
        • Find a small group of people you might fit in with & approach respectfully (they make room)
        • LISTEN to their conversation & chime in when appropriate with a tidbit they’ll find interesting
        • Feel out if there’s someone you think might be good to follow up with
        • Give ‘em your card when the group breaks up
    • Don’t: Walk in & yell “Who needs widgets?!”
  • 10. Brands Using Twitter
    • Social Brand Index wiki
      • Attempts to track brands of all sorts that use Twitter
    • Twitterholic
      • Periodically measures & ranks the top Twitters, including brands
      • Top corporate brands:
        • Whole Foods Market
        • woot.com
        • JetBlue
        • DellOutlet
        • Amazon MP3
        • Starbucks
  • 11.
    • My Twitter story
  • 12. SXSW Interactive 2007
    • Twitter was a TV with quirky little TXTs
  • 13. How I Got Started
    • Created personal account: @ggroovin
    • Only 2 friends; thought “waste of time”
  • 14. Reconsidering Twitter
    • Apr. 2007 NYTimes article made point: Twitter gives you a “Social 6 th sense”
      • by the end of the article I wondered… could Twitter be used for Marketing?
  • 15. Keeping My Sanity
    • I “follow” only approx. 150 (Only! ;)
    • Yet I respond to everyone who tweets me (or about me)
    • How? We shall see shortly, but 1 st …
  • 16.
    • Dell’s Twitter story
  • 17. @Direct2Dell
    • Dell’s first Twitter account: March 2007
      • Twitters headlines of Direct2Dell.com blog via RSS through Twitterfeed .com
    • Dell’s “ringmaster” account
      • Follows ALL other Dell Twitter accounts in all languages
  • 18. @ DellOutlet
    • Tweets offers/news from Dell’s Outlet
      • Launched June 2007
      • 1 yr later: $500K in sales; 1,000 followers
      • 1.5 yrs later: $1M in sales; 2,500 followers
      • 60K+ followers 2/19/2009; 105K+ 2/28; 577K+ 6/1
  • 19. Challenges of Multiple Corp Accounts
    • How does Dell expose all its Twitter accts?
      • Cross-linking strategy:
        • Dell Twitter accounts only follow other Dell accounts plus employee responsible for the account one is viewing
        • Visitors can see other accounts they might want to follow
      • People behind the account: “Follow the face”
        • Many Dell icons in the Following area of the page, but only 1 picture of a person
        • In the bio for the account always include: “Question or comment? Contact @XYZatDell”
      • Multiple languages
        • Accounts generally follow other accounts in the same language. Additionally, may follow some other “global” or “corporate” Twitter accounts in English.
      • Central account: @Direct2Dell follows ALL Dell accts.
  • 20.
    • Tools for Listening
  • 21. Monitoring/Listening Tools
    • E-mail compilers of searched terms:
    • Google Alerts (a bit tricky setup for Twitter)
        • must include “site:twitter.com” in Search terms
    • www. TweetBeep .com
    • www.TweetLater.com
    • Real-time monitoring (website):
    • www.Monitter.com
    • www.PeopleBrowsr.com
    • www.TweetLater.com ($)
    • www.EasyTweets.com ($)
    • www.Cotweet.com (beta only right now)
  • 22. Search.Twitter.com to One’s Phone
    • What to search for? (if common word)
        • If your company/product name is unique, search it
        • If not, may need to search more than 1 word:
          • Dell is relatively easy, except it’s a contraction in Italian
          • Apple is not so easy (i.e. search for “Apple laptop”)
    • RSS feed to Twitter separate account
        • Get RSS feed of the search result (top right)
        • Run RSS feed through Twitterfeed, TweetBots, or HootSuite to post to a separate account of yours
    • Separate account to phone via TXT
        • Set up device to TXT you separate acct’s tweets!
  • 23. A Few Suggested Twitter Apps
    • For easy switching between > 1 account:
        • TwitterFox Add-in for Firefox (my fave)
          • I also love the “ Endless Tweets ” Greasemonkey script!
        • Twhirl (my fave to post tweets from, probably)
    • For monitoring @replies (incl. filtering!):
        • Twhirl or Seesmic Desktop (small, IM-like window)
        • TweetDeck (supports groups! window too big tho)
    • For viewing “hashtag” conversations:
        • TweetChat .com or Twitterfall .com
        • tweets can be “tagged” like: #SXSW
        • allows easily search all tweets related to that topic!
  • 24.
    • Interacting & Responding
  • 25. Setting up your Twitter
    • Considerations:
      • Business vs. Professional/Personal accounts
        • BOTH! (all 3) & expose professional acct on biz acct
        • Take this poll: http://twtpoll.com/vd7q1z
  • 26. Using Twitter
    • Considerations:
      • To “follow back” your followers or not?
        • Best practice: yes, should follow everyone back
        • If multiple corporate accts, PERHAPS not in order to expose your accounts & employees who Twitter
      • Cadence - tweet regularly, but not TOO often
        • It’s not the volume (of tweets); it’s the VALUE
        • Yes, some prolific tweeters have the most followers… mostly “famous” before got on Twitter?
      • Life in a fishbowl
        • Once it’s out there, it’s public & not delete-able
  • 27. Using Twitter
    • Reasons people
    • STOP following:
    • #1- Me, me ME!
    • #2- Too much
    • #3- Don’t follow back
    • #4- Other (comments)
    • #5- Vulgar tweets
        • Take this poll: http://twtpoll.com/83y4kq
    1 2 3 4 5
  • 28. Types of Tweets You Should Do
    • Direct Message (DM) - hidden (e-mails)
        • if you don’t follow BACK, they can’t DM you!
    • @ Reply - or “Public Reply”
        • sends to that person, but visible on your page
        • appears only in the stream of MUTUAL followers
    • Regular tweets (Don’t only do this!)
        • shorteners: kl.am, budurl.com, bit.ly, is.gd, tinyurl
    • ReTweet (RT) - makin’ it viral!
        • keep YOUR tweets < 120! (easier to get RTed)
        • good to RT info related to your business!
  • 29. What NOT to Do
    • Me, me, me, Me, ME! (Do mix it up!)
        • Remember “Who needs widgets?!” won’t work
        • Do @ replies to show you’re responsive
        • Do RT tweets your audience would like, too
    • Overwhelm with too many Tweets
        • @replies are great, but not too many either
    • Be a spammer!
        • Follow TONs of folks hoping some will follow back
    • Answer “What are you doing now?”
        • Not literally! Do answer “What is interesting now?”
  • 30. What TO Do
    • Try to help your followers, not yourself
        • Be responsive & think of your followers needs
        • Think about best ways to build a relationship (that’s what you should be seeking!)
    • Be yourself: be authentic, be real
        • Keep your business account tweets human too
        • Share some of your life in your professional acct
    • Report (& block) spammers
        • Follow @spam . Will auto-follow you back.
        • Can report spammers via DM: “d spam blocked @spammer”
  • 31.
    • Twitter & SEO
  • 32. It’s about the CONTENT!
    • Considerations:
      • Twitter adds “nofollow” to links
        • Causes most search engines not to follow links
        • Not true for m.twitter.com or Twitter RSS feeds
      • Twitter is NOT an SEO keyword engine
        • Drives ORGANIC (i.e. Human) click-thru…
        • But ONLY if there’s great content there!
      • However, Google does rank exact hits well
        • Search for name of person/company on Twitter & their Twitter acct will likely be in top 10 results
  • 33. SEO Tips for Twitter
    • Besides great content…
      • Got a short domain name? Use it!
        • Rather than a URL shortener, use your own name
        • Text of link brands & may give some link love, but also helps see who talks about you more easily (Thx @katemorris)
      • Else shorten with: kl.am (or awe.sm)
        • Support for Google Analytics link/campaign tags
      • Optimize bio (+background) for best click-thru
        • Write great bio describing value of following you
        • Google does pick this up! (Thx @TimDineen)
  • 34.
    • What is Stwittergy?
    • (S-Twitter-GY)
  • 35. What is Stwittergy?
    • Twitter Strategy,
    • Metrics, & Consulting
    • for Business
  • 36. What Stwittergy Offers
    • Consulting Services:
      • Develop and set up Twitter & Social Media strategy for your business
    • Influencer Management/Reporting Tools:
      • Track the effectiveness of your Twitter
        • Track follows/unfollows (incl. @ replies & RTs)
        • View followers by # followers (identify influencers)
        • Measurement of extended reach of your tweets (i.e. re-tweets by others of what you tweeted)
        • Geo-targeting of tweets & follower reports
        • Influencer database (CRM for influencers)
  • 37. Prototype Reports
  • 38. Overview of @ ggroovin
    • Total avg twts/day
    • Recent avg twts/day
    • Immediate Reach:
      • followers minus
      • celebrities, orgs,
      • corporate, political,
      • or services
    • Potential Reach:
      • total Imm. Reach
      • of all Immediate
      • Reach followers
  • 39. @ ggroovin Follower Growth
  • 40. Recent Changes Among Followers
    • Followers who dropped or added in the past week
    • Exposes their follower count to know if they are influencers or not
    • Influencer = > 1,000 followers
  • 41. Categorization of Followers
    • New User: < 50 tweets
    • Influencer: > 1,000 followers
    • Followers that are categorized by hand include:
      • Celebrity
      • Company
      • Organization
      • Political
      • Service
  • 42. Total Reach of Followers
    • Influencers: 23% of followers, 40% of Reach
    • Users: 64% of followers, 12% of Reach
    • Reach doesn’t matter for excluded followers:
      • Let’s face it… @BarackObama is simply NOT ever going to RT me! :( hehe
  • 43. Partner with Us
  • 44. Partner with Us
    • Become an alpha partner:
        • Select slots available (limited number)
        • Help us customize our product roadmap to better meet your needs
        • Significant discount on services for alpha partners during initial launch phase
    • Contact us:
        • E-mail Partner@ Stwittergy .com with description of your business and current Twitter activity
  • 45. Thank you & Contact us
    • Ricardo Guerrero
      • RG@ Stwittergy .com
      • @ ggroovin
      • www. Stwittergy .com
      • @STWITT3RGY
      • 512.670.3456
      • 888.231.3450

×